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TREATING
       STORY AS
       SOFTWARE
New Media Producing
Building Storyworlds: the art, craft & biz of storytelling in...
@lanceweiler www.lanceweiler.com
For the next
               14 slides we’ll
               be here.




@lanceweiler www.lanceweiler.com
DATA
One of the biggest areas for growth in storytelling involves data.




                                 @lanceweiler ...
Data helps to make storyworlds re-playable, discoverable and fuels social connections.

     Beta app for Pandemic project...
App usage over the course of a day.




DATA COLLECTED         OVER THE COURSE OF THE CLOSED BETA
• make of handset
• OS o...
SOCIALLY
CONNECTED
OBJECTS
Everything will soon be connected from cars to appliances to everyday
objects – storytellers wi...
LAIKA is a connected toy.




                            @lanceweiler www.lanceweiler.com
At Reboot Stories (rebootstories.com) we think of story as platform. How can
story become a utility that provides value so...
STORY AS SOFTWARE / HARDWARE
Within Laika’s Adventure (supported by the Tribeca New Media Fund) our protagonist
is a conne...
THOSE
   FORMERLY
   KNOW AS
   THE AUDIENCE
They are collaborators who can assist with distribution of content and
mercha...
As storytellers become better at telling 21st Century stories
(collaborative, social, and participatory) the number of “pr...
SCARCITY vs
ABUNDANCE
What is it about experiences that make people want to participate and share?
One area of recent expe...
O
             W
             N
             E
Scarcity     R        Abundance
             S
             H
             ...
I’m currently experimenting with scarcity and abundance. I was approached by
a major publisher to write a book about tech ...
“ It is not
  the answer
  that enlightens,
  but the question.”
       Eugene Ionesco


         @lanceweiler www.lancewe...
THANK YOU
Contact:
@lanceweiler
www.lanceweiler.com

SUGGESTED READING:

“Open Design Now” - Why Design Cannot Remain Excl...
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Treating Story as Software - lecture from 9.19.12 class Slide 1 Treating Story as Software - lecture from 9.19.12 class Slide 2 Treating Story as Software - lecture from 9.19.12 class Slide 3 Treating Story as Software - lecture from 9.19.12 class Slide 4 Treating Story as Software - lecture from 9.19.12 class Slide 5 Treating Story as Software - lecture from 9.19.12 class Slide 6 Treating Story as Software - lecture from 9.19.12 class Slide 7 Treating Story as Software - lecture from 9.19.12 class Slide 8 Treating Story as Software - lecture from 9.19.12 class Slide 9 Treating Story as Software - lecture from 9.19.12 class Slide 10 Treating Story as Software - lecture from 9.19.12 class Slide 11 Treating Story as Software - lecture from 9.19.12 class Slide 12 Treating Story as Software - lecture from 9.19.12 class Slide 13 Treating Story as Software - lecture from 9.19.12 class Slide 14 Treating Story as Software - lecture from 9.19.12 class Slide 15 Treating Story as Software - lecture from 9.19.12 class Slide 16 Treating Story as Software - lecture from 9.19.12 class Slide 17
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Treating Story as Software - lecture from 9.19.12 class

  1. TREATING STORY AS SOFTWARE New Media Producing Building Storyworlds: the art, craft & biz of storytelling in 21c Class 2 9.19.12 Columbia University - Fall 2012 Taught by - Lance Weiler Visit www.buildingstoryworlds.com Released under a Non-Commercial ShareAlike Creative Commons License @lanceweiler http://www.lanceweiler.com
  2. @lanceweiler www.lanceweiler.com
  3. For the next 14 slides we’ll be here. @lanceweiler www.lanceweiler.com
  4. DATA One of the biggest areas for growth in storytelling involves data. @lanceweiler www.lanceweiler.com
  5. Data helps to make storyworlds re-playable, discoverable and fuels social connections. Beta app for Pandemic project enabled players to step into the storyworld and become characters in Sci/Fi horror tale. Player Objective: Search for survivors, scavenge for supplies and make a shelter before nightfall. @lanceweiler www.lanceweiler.com
  6. App usage over the course of a day. DATA COLLECTED OVER THE COURSE OF THE CLOSED BETA • make of handset • OS of phone - 50,000+ downloads • location of player - 3,000+ game spaces created • length of session - 15 minutes of average gameplay per user • phone number • email address @lanceweiler www.lanceweiler.com
  7. SOCIALLY CONNECTED OBJECTS Everything will soon be connected from cars to appliances to everyday objects – storytellers will be able to lay story over the real world creating “significant objects” that are social and connected. @lanceweiler www.lanceweiler.com
  8. LAIKA is a connected toy. @lanceweiler www.lanceweiler.com
  9. At Reboot Stories (rebootstories.com) we think of story as platform. How can story become a utility that provides value so that participants return. @lanceweiler www.lanceweiler.com
  10. STORY AS SOFTWARE / HARDWARE Within Laika’s Adventure (supported by the Tribeca New Media Fund) our protagonist is a connected toy that collects data and shares it with students around the world. @lanceweiler www.lanceweiler.com
  11. THOSE FORMERLY KNOW AS THE AUDIENCE They are collaborators who can assist with distribution of content and merchandize as well as aiding in creative expansion of storyworlds. Just imagine if storytellers cross pollinated these new collaborators – a new type of P2P network could emerge. @lanceweiler www.lanceweiler.com
  12. As storytellers become better at telling 21st Century stories (collaborative, social, and participatory) the number of “producers” and “players” will increase. Right now the “audience” are ahead of the creators – many consider themselves their own media companies able to push button publish for the world to see. @lanceweiler www.lanceweiler.com
  13. SCARCITY vs ABUNDANCE What is it about experiences that make people want to participate and share? One area of recent experimentation is the mix between physical and digital with story providing the bridge. @lanceweiler www.lanceweiler.com
  14. O W N E Scarcity R Abundance S H I P Reward @lanceweiler www.lanceweiler.com
  15. I’m currently experimenting with scarcity and abundance. I was approached by a major publisher to write a book about tech and storytelling. The offer was weak and ironically unwilling to move beyond the printed page. So I decided to experiment instead. I wrote a book in twitter, a 140 characters at a time. It will only exist in 140 printed hardcover books. Every page says “Please set this book free and retweet.” http://www.buildingstoryworlds.com/book @lanceweiler www.lanceweiler.com
  16. “ It is not the answer that enlightens, but the question.” Eugene Ionesco @lanceweiler www.lanceweiler.com
  17. THANK YOU Contact: @lanceweiler www.lanceweiler.com SUGGESTED READING: “Open Design Now” - Why Design Cannot Remain Exclusive http://opendesignnow.org “Learn Do Share” – storytelling, collaboration and social innovation in 21c http://learndoshare.net
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For more on the Columbia class visit http://buildingstoryworlds.com

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