GRA/TAG Business Launch Competition Workshop
Agenda <ul><li>Introductions </li></ul><ul><li>Logistics </li></ul><ul><li>The written application </li></ul><ul><li>Deliv...
About Me <ul><li>ATDC venture catalyst </li></ul><ul><ul><li>New media/Internet/InfoSec/open source </li></ul></ul><ul><ul...
About ATDC <ul><li>A nationally-recognized technology incubator that helps Georgia entrepreneurs launch and build successf...
About GRA <ul><li>The Georgia Research Alliance was created to drive Georgia's strategy for capitalizing on university res...
About TAG <ul><li>TAG is dedicated to the promotion and economic advancement of the state's technology industry </li></ul>...
About The Competition <ul><li>Goals </li></ul><ul><ul><li>Motivate and support entrepreneurs </li></ul></ul><ul><ul><li>Su...
Qualifications <ul><li>Georgia based </li></ul><ul><li>Internet technology </li></ul><ul><ul><li>Online services </li></ul...
Why Apply? <ul><li>There is the money </li></ul><ul><li>And the services </li></ul><ul><li>But there is much more… </li></...
Key Dates <ul><li>February 10: Preliminary entries </li></ul><ul><li>April 7: Final entries </li></ul><ul><li>May 6 - 8: S...
How To Apply <ul><li>Preliminary round </li></ul><ul><ul><li>2 Page executive summary </li></ul></ul><ul><ul><li>Completed...
Some Writing Tips <ul><li>Clearly explain </li></ul><ul><ul><li>The market </li></ul></ul><ul><ul><li>Your unique/innovati...
Help Us Find You <ul><li>Put contact info on every document </li></ul><ul><li>Include company name in all files </li></ul>...
You Are A Semi-Finalist! <ul><li>Woot! </li></ul><ul><li>Do your homework on the judges </li></ul><ul><li>Build your pitch...
The Pitch <ul><li>Don’t go alone </li></ul><ul><ul><li>They want to see the team </li></ul></ul><ul><ul><li>2 - 4 people s...
The Q & A Minefield <ul><li>Answer the question, bridge and shut up! </li></ul><ul><li>Be honest, not defensive </li></ul>...
The Judges <ul><li>Want you to succeed </li></ul><ul><li>Will behave better then investors </li></ul><ul><li>Do not know t...
Resources <ul><li>http://www.tagonline.org/businesslaunch.php </li></ul><ul><li>www.peachseedz.com </li></ul><ul><li>http:...
Summary <ul><li>Great competition </li></ul><ul><li>Lots of value beyond the cash </li></ul><ul><li>We are here to help yo...
Lance Weatherby Venture Catalyst [email_address] http://atdc.org http://blog.weatherby.net http://peachseedz.com
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GRA TAG Competition Workshop Final

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Information and tips on how to successfully participate in the GRA/TAG Business Launch Competition.

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GRA TAG Competition Workshop Final

  1. 1. GRA/TAG Business Launch Competition Workshop
  2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Logistics </li></ul><ul><li>The written application </li></ul><ul><li>Delivering your presentation </li></ul><ul><li>Q&A </li></ul><ul><li>Judges </li></ul><ul><li>Resources </li></ul><ul><li>Q&A @ Anytime </li></ul>
  3. 3. About Me <ul><li>ATDC venture catalyst </li></ul><ul><ul><li>New media/Internet/InfoSec/open source </li></ul></ul><ul><ul><li>Applicants </li></ul></ul><ul><li>13 years Internet operational experience </li></ul><ul><ul><li>EVP, MindSpring </li></ul></ul><ul><ul><li>EVP & GM, EarthLink </li></ul></ul><ul><ul><li>CMO, CipherTrust </li></ul></ul><ul><li>Other projects </li></ul><ul><ul><li>Atlanta Startup Weekend </li></ul></ul><ul><ul><ul><li>Skribit </li></ul></ul></ul><ul><ul><ul><li>Twitpay </li></ul></ul></ul><ul><ul><li>BarCamp </li></ul></ul><ul><ul><li>Skribit </li></ul></ul><ul><ul><li>Emerging technology company consulting </li></ul></ul>
  4. 4. About ATDC <ul><li>A nationally-recognized technology incubator that helps Georgia entrepreneurs launch and build successful companies. </li></ul><ul><li>Assisting judging of written materials </li></ul><ul><li>Coaching semi-finalists on presentations </li></ul><ul><li>Charles Ross, Cindy Cheatham, Mary Leary, David Sung </li></ul>
  5. 5. About GRA <ul><li>The Georgia Research Alliance was created to drive Georgia's strategy for capitalizing on university research to build a vibrant, technology-rich economy </li></ul><ul><li>Internationally acclaimed model for bringing business, research universities and state government </li></ul><ul><li>Sid Elliot GRA AT&T executive in residence </li></ul>
  6. 6. About TAG <ul><li>TAG is dedicated to the promotion and economic advancement of the state's technology industry </li></ul><ul><li>Provides leadership in driving initiatives in the areas of policy, capital, education and giving </li></ul><ul><li>Brings the technology community together through events, programs and networking opportunities </li></ul><ul><li>Tino Mantella, president </li></ul><ul><li>Melanie Brandt, director of community </li></ul>
  7. 7. About The Competition <ul><li>Goals </li></ul><ul><ul><li>Motivate and support entrepreneurs </li></ul></ul><ul><ul><li>Support and expand strategic clusters </li></ul></ul><ul><ul><li>Create awareness that GA is a great place to launch and grow technology companies </li></ul></ul><ul><li>One of the largest prizes in the country </li></ul><ul><li>$100,000 cash </li></ul><ul><li>$200,000 in kind services </li></ul>
  8. 8. Qualifications <ul><li>Georgia based </li></ul><ul><li>Internet technology </li></ul><ul><ul><li>Online services </li></ul></ul><ul><ul><li>Web applications </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><li>< $500k funding </li></ul>
  9. 9. Why Apply? <ul><li>There is the money </li></ul><ul><li>And the services </li></ul><ul><li>But there is much more… </li></ul><ul><li>Forcing event to get together investment materials </li></ul><ul><li>Business vetting </li></ul><ul><li>Document feedback </li></ul><ul><li>Presentation coaching </li></ul><ul><li>Exposure to experienced entrepreneurs </li></ul><ul><li>Exposure to investors </li></ul>
  10. 10. Key Dates <ul><li>February 10: Preliminary entries </li></ul><ul><li>April 7: Final entries </li></ul><ul><li>May 6 - 8: Semi final presentations </li></ul><ul><li>June 3: Final four presentations </li></ul>
  11. 11. How To Apply <ul><li>Preliminary round </li></ul><ul><ul><li>2 Page executive summary </li></ul></ul><ul><ul><li>Completed questionnaire </li></ul></ul><ul><ul><li>Terms and conditions agreement </li></ul></ul><ul><li>Semi finals & finals </li></ul><ul><ul><li>20 page business plan </li></ul></ul><ul><ul><li>10 - 12 slide presentation deck </li></ul></ul><ul><ul><li>Mentor coaching </li></ul></ul><ul><ul><li>Practice presentation sessions </li></ul></ul>
  12. 12. Some Writing Tips <ul><li>Clearly explain </li></ul><ul><ul><li>The market </li></ul></ul><ul><ul><li>Your unique/innovative technology </li></ul></ul><ul><ul><li>Management team </li></ul></ul><ul><ul><li>Financials, stage of company and use of funds </li></ul></ul><ul><li>Be concise </li></ul><ul><ul><li>2 pages is 2 pages </li></ul></ul><ul><ul><li>More is less, a lot less </li></ul></ul><ul><li>Spell check! </li></ul><ul><li>Make sure the documents are consistent </li></ul>
  13. 13. Help Us Find You <ul><li>Put contact info on every document </li></ul><ul><li>Include company name in all files </li></ul><ul><li>Include company name in email subject lines </li></ul>
  14. 14. You Are A Semi-Finalist! <ul><li>Woot! </li></ul><ul><li>Do your homework on the judges </li></ul><ul><li>Build your pitch </li></ul><ul><li>Use Guy Kawasaki’s 10/20/30 rule </li></ul><ul><ul><li>10 slides </li></ul></ul><ul><ul><li>20 minutes </li></ul></ul><ul><ul><li>30 point font (this is 24, go no lower) </li></ul></ul><ul><li>Practice by yourself </li></ul><ul><li>Practice with a watch and mirror </li></ul><ul><li>Practice with your team </li></ul><ul><li>Oh yeah, practice Q & A </li></ul>
  15. 15. The Pitch <ul><li>Don’t go alone </li></ul><ul><ul><li>They want to see the team </li></ul></ul><ul><ul><li>2 - 4 people seems right </li></ul></ul><ul><li>Only the CEO should present </li></ul><ul><li>Dress the part </li></ul><ul><li>Do something relevant & memorable </li></ul><ul><li>Do not read your slides </li></ul><ul><li>Take backups </li></ul>
  16. 16. The Q & A Minefield <ul><li>Answer the question, bridge and shut up! </li></ul><ul><li>Be honest, not defensive </li></ul><ul><li>You don’t say… </li></ul><ul><ul><li>“Well honestly” </li></ul></ul><ul><ul><li>“That’s a good question” </li></ul></ul><ul><ul><li>Or any variants thereof </li></ul></ul><ul><li>Have a teammate take notes </li></ul><ul><li>The CEO directs others </li></ul>
  17. 17. The Judges <ul><li>Want you to succeed </li></ul><ul><li>Will behave better then investors </li></ul><ul><li>Do not know the Internet as well as you </li></ul><ul><li>Will not know your business as well as you </li></ul><ul><li>Will not have read your plan </li></ul><ul><li>Will bring distractions of normal work </li></ul><ul><li>Read them </li></ul><ul><li>Thank them </li></ul>
  18. 18. Resources <ul><li>http://www.tagonline.org/businesslaunch.php </li></ul><ul><li>www.peachseedz.com </li></ul><ul><li>http://erc.atdc.org/ </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>
  19. 19. Summary <ul><li>Great competition </li></ul><ul><li>Lots of value beyond the cash </li></ul><ul><li>We are here to help you succeed </li></ul>
  20. 20. Lance Weatherby Venture Catalyst [email_address] http://atdc.org http://blog.weatherby.net http://peachseedz.com

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