SEO for tourism businesses

3. Pay Per Click Advertising 33% of internet users perceive a company in the top search engine rankings to be a major brand Source: iProspect search engine branding survey

4. New Advertiser Advertiser at position 1 Advertiser at position 2 Advertiser at position 3 Advertiser at position 4 Bidding In Reality Bid price of £0.50 Bid price of £0.40 Bid price of £0.30 Bid price of £0.20 100 click throughs 75 click throughs 50 click throughs 25 click throughs Position 3 Bid price of £0.35 50 click throughs Payment of £0.31 per click, up to £0.35 ALSO – advert and ‘landing page’ effectiveness are also important

5. www.royaldubai.co.uk – PPC then SEO

6. How pay-per-click works Search Term Research & Targeting Drives Quantities of Leads Title & Description Targeting Drives Quality of Leads Landing Page Targeting Drives Conversions

8. https://adwords.google.co.uk/select/KeywordToolExternal

9. https://adwords.google.co.uk/select/KeywordToolExternal

10. The ad links directly To the relevant landing page Choose titles and descriptions That are relevant to the search Repeat search terms in the ad

14. The Spidering Process

15. HTML Sitemap

17. https://adwords.google.co.uk/select/KeywordToolExternal

18. https://adwords.google.co.uk/select/KeywordToolExternal

19. www.digitalpoint.com

21. www.aadrvarksafaris.com

23. www.rosehillhousehotel.co.uk keyword density of 5%

24. Examine the Google Cache

25. The ‘Title’ Tag – ‘view’, ‘source ’

28. www.iknow-northwest.co.uk

31. http://www.britainsfinest.co.uk/

32. There are many directories

33. http://www.visitchester.com/

34. Cheshire & Warrington Official Web site

36. Golakes – top for search on ‘lake district hotels’