Rtb 30 sec

729 views

Published on

Real Time Bidding. Reanimacja display. Wydaje się mieć sens. Jest kilka firm w Polsce z którymi można zweryfikować efektywność tej metody.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
729
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Rtb 30 sec

  1. 1. What isReal TimeBidding?in 30 seconds
  2. 2. Advertisers buy audiences...0:01
  3. 3. Advertisers buy audiences... Travel Electronics Fashion 0 8 5 $3$5 $7 0:04
  4. 4. Travel 0 $50:08
  5. 5. Travel 0 $50:09
  6. 6. Travel? Likes flying to LA Likes potatoes (?!) 0 $50:10
  7. 7. 0:13 $0 .7 $1 .5 $0 .3 $0 $0 $0 $0 $0 .5 .5 .2 .5 .5 $0 $1 .5 .3 $0 $0 .5 .5 $1 $0 .3 .5 Real Time Bidding
  8. 8. .5 .2 .3 $0 $0 $1 .4 .5 .5 .2 .3 $0 $0 $0 $0 $2 .5 .5 .5 .3 .7 $0 $0 $0 $0 $0 .4 .5 .5 $0 $0 $0 0$5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:19
  9. 9. 60,000 Conversions $15 CPA 20,000 Conversions $45 CPA 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users0:28
  10. 10. That wasReal TimeBiddingin 30 seconds

×