Slideshow Gladys Diaz

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Slideshow Gladys Diaz

  1. 1. Trends Gladys Diaz
  2. 2. What is a trend? <ul><li>A long term fashion style </li></ul><ul><li>Starts with a good label </li></ul><ul><li>Later, it is picked up by trend setters </li></ul>
  3. 3. How a trend gets started <ul><li>Trend Setter: People who have seen new designs. They start wearing them and making them popular </li></ul><ul><li>Street Fashion: Young people’s style that serves as an inspiration to fashion designers with good labels. </li></ul>
  4. 4. <ul><li>Street Fashion </li></ul>
  5. 5. Target Consumer <ul><li>The type of person a fashion designer targets to sell their product. </li></ul><ul><li>Demographic: age, gender, tradition, education, culture, etc. </li></ul><ul><li>Geographic: type of neighborhood, weather, daily travels, etc. </li></ul><ul><li>Psychographic: consumer motivation </li></ul>
  6. 6. <ul><li>Geographic </li></ul>WINTER SPRING
  7. 7. <ul><li>Demographic </li></ul>a 5-10 10-18 18-25 25 and over
  8. 8. Basics <ul><li>Those that are more of a necessity </li></ul><ul><li>What one needs to complete a look </li></ul><ul><li>Can change color and material </li></ul>Classic <ul><li>Starts as a trend </li></ul><ul><li>Trend that has survived </li></ul><ul><li>It has no specific season </li></ul>
  9. 9. <ul><li>Basic </li></ul><ul><li>Classic </li></ul>
  10. 10. Fad <ul><li>Its is a trend that has not survived </li></ul><ul><li>Becomes trendy quickly </li></ul><ul><li>It lasts only a few seasons </li></ul><ul><li>Never with a high price </li></ul><ul><li>Trend setters starts fad </li></ul>
  11. 11. <ul><li>Fad </li></ul>
  12. 12. Web Links <ul><li>http://en.wikipedia.org/wiki/Fads_and_trends </li></ul><ul><li>http://en.wikipedia.org/wiki/Fashion </li></ul><ul><li>http://en.wikipedia.org/wiki/Fashion_design </li></ul>

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