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Le donne e il Web: Le donne stanno conquistando Internet?

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Le donne stanno conquistando internet?
Gli utenti di sesso femminile sono le fautrici della rapida espansione di aziende internet ed e-commerce. Soprattutto quando si tratta di social e di shopping le donne dominano la scena. Ma quante sono le donne online e cosa fanno?

Altre consierazioni le trovate qui:
http://www.girlgeeklife.com/2013/02/le-donne-e-il-web-le-donne-stanno-conquistando-internet/

Published in: Technology
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Le donne e il Web: Le donne stanno conquistando Internet?

  1. 1. LE DONNE E IL WEB: LAVOCE DELL’ESPERIENZALuigina FoggettiMilano, 20 febbraio 2013
  2. 2. Agenda• Le principali attività delle donne sul web• Come le donne utilizzano la tecnologia oggi• Donne e mobile• Le donne e il Social Web• Donne e shopping online• Creare contenuti per le donne
  3. 3. Le donne stannoconquistandoInternet? Foto di garryknight - Flickr
  4. 4. • 30.7 milioni di donne in Italia (circa 52%)• il 60% è online• 45% degli utenti connessi è donna• 1 ora e 25 minuti al giorno in media Fonte: Audiweb dicembre 2012 - Italia
  5. 5. Accesso da mobile: 38,7% uomini, 31% donneAccesso da tablet: 6,6% uomini, 4,6% donne Fonte: Audiweb dicembre 2012 - Italia - Foto Fabrice de Nola
  6. 6. Sempre più connesse Uomini e donne online - Italia 2000-2010 - (Percentuale sul totale “utenti internet”) Fonte: gandalf
  7. 7. Donne alla conquista del Web Presenza online nel giorno medio
  8. 8. Cosa fanno online? 35,4% scaricare software 18,9% 36,5% servizi bancari 27,2% 71,5% informazioni su merci e servizi 64,4% 16,7% vendere merci o servizi 7,4% 53,7% leggere o scaricare giornali, news, riviste 47,9% 39,0% informazioni sanitarie 52,0% 34,5% informazioni su attività di istruzione o corsi 38,0% 81,8% spedire o ricevere e-mail 79,5% 25,0%gere e postare opinioni su problemi sociali o politici su web 20,3% 24,9% telefonare via Internet 21,4% Uomini Donne 9,1% partecipare ad un network professionale 6,2% 0% 22,5% 45,0% 67,5% 90,0% Dati Istat 2011 - Anno 2011 CITTADINI E NUOVE TECNOLOGIE
  9. 9. E dove vanno? 1. E-shop profumi e articoli di cosmetica 70,9% 2. Community bellezza e moda 67,9% 3. E-shop abbigliamento 66,8% 4. Community animali domestici 64.4% 5. Informazioni medico/sanitario 63,6% 6. Community Food 62.2% Percentuale del tempo complessivo trascorso Donne Europee 15+ (Casa & Luogo di lavoro)Foto di Stitch - Flickr Fonte: comScore MMX -  Maggio 2012
  10. 10. web=life-management toolFoto di Rated PGC - Flickr
  11. 11. 39% degli uomini 31% delle donneLa donna è mobile Foto di NielsBD - Flickr
  12. 12. Cosa fanno le donne con lo smartphone? MOBILE NOT MOBILE Email Pay bills 100% Play games Manage photos 80% Search the web 60% Shop Social networking 40% 20%Research/book travel Personal organization 0% Buy tickets Check the weather Watch video Listen to music Read about health/wellness/beauty Read about eating out/nightlife Read current events Getting directions Fonte: JWT/Sonar 2011 - USA
  13. 13. Donne e Social Web: il regno dove sono regine indiscusse Foto di Anne Helmond - Flickr
  14. 14. Le donne sono più attive nei social network rispetto agli uomini Accesso ai social media almeno una volta a settimanaNon attive 35% Non attivi 45% Attivi nei social media 55% Attive nei social media 65% Fonte: Porter Novelli - Europa - Febbraio 2012
  15. 15. Le donne accedono ai Social Media con più frequenza Accesso ai social media una o più volte al giorno Attive nei Social Media Attivi nei Social MediaNon attive 38% 49% 51% Non attivi 62% Fonte: Porter Novelli - Europa - Febbraio 2012
  16. 16. TREND 2: WOMEN ARE MORE LIKELY TO Le donne sono più propense a CONNECT WITH PEOPLE THEY KNOW connettersi con persone che conoscono Perché ti connetti sui social media?Leggere post e vedere foto dei mieiamici 94% 91%Postare commenti e foto nelprofilo dei miei amici 88% 81%Postare foto e commenti nel mioprofilo 79% 73%Giocare ai giochi online 65% 62% Fonte: Porter Novelli - Europa - Febbraio 2012
  17. 17. Le donne sono più propense a seguire i brand online Perché le persone seguono i brand sui Social Media?Sconti o vouchers 56% 52%Partecipare a concorsi 51% 51%Perché piace il brand 49% 50%Avere notizie su nuovi prodotti 49% 54% Fonte: Porter Novelli - Europa - Febbraio 2012
  18. 18. Le donne twittano da VenereGli uomini fan check-in da MartePiù donne su Twitter, Facebook e Pinterest
  19. 19. Donne e shopping online
  20. 20. Siti di acquisto di gruppo
  21. 21. Groupon Italia
  22. 22. Siti di vendite flash
  23. 23. Le donne credono ai blog La fiducia guida le azioniFonte: Blogher - Jumpthru.net 2012
  24. 24. Giocatrici accanite Ciao, come stai? Community e siti di lifestyle: genitorialità, cibo, casa Creare contenuti per le donne Foto di lamazone - Flickr
  25. 25. Internet:una faccenda da donne Foto di lapaoly - Flickr
  26. 26. Grazie!Luigina FoggettiWeb Strategist - Contributor Editor@laluiwww.luiginafoggetti.comwww.girlgeeklife.com

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