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You are the media
Nonprofits generating news
coverage in the Internet age
By L.A. Lorek
Think Big:
Nonprofit
organizations...
Oh No! What do I do now?
You are the
media now
•Community
•Collaborate
• Crowd-source
•Content
creation
I learned to
report on this
Do you have a mobile strategy?
•Mobile devices will be
the world’s primary
connection to the
Internet by 2020
Traditional Broadcasting
New Media
laptop, smart phone, flip
camera, tripod and a
power strip for sharing
NEW MEDIA
Tech Blogger Leo Laporte with NewTek’s
Tricaster production studio in a backpack .
Ben Elowitz co-founder of Wetpaint,
The
Growth of
Social
Media
personalize
media.com
Facebook
Nation
• More than 500 million
active users
• 50% of its active users log
on to Facebook in any given
day
• Avera...
Twitter is
not a fad
Where to begin?
• Google – get a G-mail account to access
all the free Google applications and
then subscribe to Google’s ...
What next?
• You also need Twitter, Facebook and LinkedIn
accounts.
• Flickr account for photo sharing.
• Youtube account ...
Build Your Online Community
• Engage with your audience
• Listen to them
• Respond
• Ask for help: Crowdsource to
create n...
American Cancer Society’s
morebirthdays.com
Be Human
Be Different
Take a chance
Ignore
Social
Media
at your
own
peril.
Do not forget to
unplug and get
back to nature
You are the media
You are the media
You are the media
You are the media
You are the media
You are the media
You are the media
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You are the media

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In the do it yourself age, You Are the Media. Nonprofit organizations can report their own news and attract an audience.

Published in: News & Politics
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You are the media

  1. 1. You are the media Nonprofits generating news coverage in the Internet age By L.A. Lorek Think Big: Nonprofit organizations delivering the news BY L.A. LOREK
  2. 2. Oh No! What do I do now?
  3. 3. You are the media now •Community •Collaborate • Crowd-source •Content creation
  4. 4. I learned to report on this
  5. 5. Do you have a mobile strategy? •Mobile devices will be the world’s primary connection to the Internet by 2020
  6. 6. Traditional Broadcasting
  7. 7. New Media laptop, smart phone, flip camera, tripod and a power strip for sharing
  8. 8. NEW MEDIA Tech Blogger Leo Laporte with NewTek’s Tricaster production studio in a backpack .
  9. 9. Ben Elowitz co-founder of Wetpaint,
  10. 10. The Growth of Social Media personalize media.com
  11. 11. Facebook Nation • More than 500 million active users • 50% of its active users log on to Facebook in any given day • Average user has 130 friends • People spend over 500 billion minutes per month on Facebook
  12. 12. Twitter is not a fad
  13. 13. Where to begin? • Google – get a G-mail account to access all the free Google applications and then subscribe to Google’s RSS reader to subscribe to blogs. • Technorati - type in your organization’s name and subscribe to all the blogs that mention them.
  14. 14. What next? • You also need Twitter, Facebook and LinkedIn accounts. • Flickr account for photo sharing. • Youtube account for video. • Register at Digg and Stumbleupon for promoting content • Get a Plancast account to promote events • Get a Del.icio.us account for bookmarking favorite sites
  15. 15. Build Your Online Community • Engage with your audience • Listen to them • Respond • Ask for help: Crowdsource to create new content
  16. 16. American Cancer Society’s morebirthdays.com
  17. 17. Be Human
  18. 18. Be Different
  19. 19. Take a chance
  20. 20. Ignore Social Media at your own peril.
  21. 21. Do not forget to unplug and get back to nature

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