DataOps requires a cultural shift that brings the principles of lean manufacturing and DevOps to data analytics. It breaks down silos between developers, data scientists, and operators, resulting in rapid cycle times and low error rates. At Spotify in 2013, the concept of DataOps did not exist but the Swedish company needed a way to align the people, processes, and technologies of the data organization to accelerate the development of high-quality analytics. The result was a Swedish-style DataOps, influenced by Scandinavian culture and agile principles, that enabled the company to become a true data-driven leader.