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# PPC Basic Formula

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PPC Basic Formula

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### PPC Basic Formula

1. 1. PPC(PAY PER CLICK) BASICFORMULASLalitendu Sahoo
2. 2. Pay Per Click Basic Formula  How to find Impression (Impression refers to when your ad is shown on a search results page after being triggered by a users search query.) (Searches)  Find Impression data based on clicks and CTR data Impression = Clicks / CTR *100 Impressions = ? Clicks: 15 CTR: 0.40% ie. 15 / 0.40% *100 = 3750
3. 3. Pay Per Click Basic Formula How to find Clicks Find clicks data based on Impression and CTR(Click Through Rate is a measure of the number of clicks received from the number of ad impressions delivered.) Clicks = (Impression * CTR) / 100 Impressions: 20000 Clicks ? CTR: 1.25% ie. 20000 / 1.25% = 160