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Dharsi Laliberte Cube


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Worked on campaign ideas for the Nissan Cube.

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Dharsi Laliberte Cube

  1. 1. SUMMARY The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24 Demographic by creating nontraditional campaigns that are creative and interesting 01
  2. 2. OPTION ONE There  are  a  lot  of  things  that  the  target  demographic,  men  and  women  between  the  ages  of  18-24,  believe  in.  However,  they  are  seldom on the same page. Trends come and go,  and  everyone  identifies  themselves  through  a  clique,  while  individualizing  themselves.  Yet,  throughout  it  all,  there  is  one  thing  that  Gen  Y  believes in through and through: honesty. To the  Internet  generation:  the  answers  are  just  a  mouse-click  away,  so  just  cut  the  crap 02
  3. 3. OPTION ONE SCREEN-PRINTED NEWSPAPER CAMPAIGN Screenprint varying opacity photographs and statistics on old newspapers,  wrap up in-front of morning newspapers and tie with police-tape.  To be delivered with morning paper. 03
  4. 4. OPTION ONE EVERY YEAR, FACT: 840,000 OBJECTS IN PEOPLE DIE IN MIRROR ARE BLIND-SPOT CLOSER THAN RELATED CAR THEY APPEAR. CRASHES. It didn’t take a genius to figure out we’d make more So basically, you’ve been guessing where the car money if our cars didn’t crash. behind you actually is. Well that’s safe. Welcome to life beyond the blind spot. Welcome to life beyond the blind spot. 04
  5. 5. OPTION ONE Keeping in mind the interest of localized sustainability as an important trend for this demographic, as well as ideating the incorporation of The Cube as a integrated ‘lifestyle’ device, the initiation of the transperancy campaign will begin by bringing together community artists in a mass newspaper recycling campaign. They will come together to collect newspapers, create copy, highlight information and screenprint. Future implications include graffiti or murals and other forms of urban community art. This will serve to initiate the general awareness angle and positioning Nissan as providing information that matters as localized art-forms. 05
  6. 6. OPTION TWO Good  things  always  come  in  3’s,  take  the  3  stooges for instance or perhaps the 3 wisemen, 3  blindmince, a 3 ring circus and of course things  that  are  3  dimmensional.  Lets  face  it  ,  3  is  a    powerful number and always has been. So now  let us introduce you to Nissan, to the third power.  Nissan  Cubed  is  a  whole  new  way  of  having  convenience to the third power, triple-supped  on  wheels with technology x 3. This is life in the 3rd  dimension: Nissan Cube, Life to the third power. 06
  7. 7. OPTION TWO speed, to the third power. technology, to the third power. 07
  8. 8. OPTION TWO 08
  9. 9. OPTION TWO Creating a free iPhone App where the demographic can compete in real time against other people in a game of Rubrik’s Cube for a chance to win a free car and various gift certificates to local retail locations 09