Lakshminarasimhan H                                                    12/73, Dhanahari Illam, Thiruvalluvar Salai, Tharam...
Lakshminarasimhan HOther Qualification(s) / Certification(s) / Programme(s) attended        Microsoft Dynamics Professiona...
Lakshminarasimhan H        Defined and identified the nuances of the CRM Process and mapped them to the SAP CRM and       ...
Lakshminarasimhan H        Due to the active participation and co-ordination with principals, user departments and        ...
Lakshminarasimhan H       Responsible for the preparation of collaterals, organize demos/campaigns and handled       Integ...
Lakshminarasimhan H    Closely work with the OEMs and understand the End Users requirements and suggest the most     viab...
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Professional Summary Sap Crm 7.0 Lakshminarasimhan H

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Professional Summary Sap Crm 7.0 Lakshminarasimhan H

  1. 1. Lakshminarasimhan H 12/73, Dhanahari Illam, Thiruvalluvar Salai, Tharamani CHENNAI - 600113 lakshminarasimhan_h@yahoo.co.uk 91-44-22432835, 9444561542, 9677295037PROFESSIONAL SUMMARY A seasoned professional with over Five + years of SAP CRM, SAP DBM, SAP ECC 6.0 and MS CRM, Implementation experience and 15 years of functional experience comprising CRM Process Implementation, Sales Funnel Management, Channel Management, Administration, Industrial Sales, Technical Guidance, Product Management, Marketing & Corporate Initiatives An MBA graduate from College of Engineering, Guindy, Anna University with Mechanical Engineering from Coimbatore Institute of Technology, Coimbatore Trained in SAP CRM, SAP DBM, SAP SD and MS Dynamics CRM 4.0 Applications Have 4 Full life cycle implementations with multiple rollouts Played developer role in the MS CRM 4.0 implementation project Good practical experience and theoretical knowledge on SAP CRM, DBM and SD Modules Played a major role in the business definition, requirement, analysis, develop system solutions, creation of Business Blue Print with the implementation partners Provided/worked for support/ documentation and facilitated User Acceptance Test and training at the dealerships Provided technical knowledge/trouble shooting on available solutions to business problems that are available in SAP Served as the (SPOC) principal point of contact for the design of new processes/enhancements for CRM, DBM and Sales and Distribution Application Worked closely with the implementation partners M/s HCL, M/s HP, M/s TCS and with the functional team, as a focal point, troubleshooter and co-ordinator Have exposure to Tendering, Key Account Management, Corporate Initiatives, Market Information, Procurement, and Factory Operation Maintained timely communication with the business users regarding support issues, incidents and maintained ZERO escalations Possess strong analytical ability. Can develop rapport and work with all levels of the organization. Good in team building, coaching and mentoring A keen planner, strategist & implementer with demonstrated abilities in devising activities as per the product handled from time to time Proficiency in augmenting the business volumes and cultivating relations with the existing client base to accelerate revenue returns & growth An effective communicator with excellent relationship building & interpersonal skills Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented, with Never Say NO and Can Do Attitude Won appreciations from principals, dealers and project implementation team for the support and the solutions renderedEDUCATION B.E. (Mechanical) in 1989 from, Coimbatore Institute of Technology, Bharathiar University, Coimbatore MBA (Marketing) in 1991 from, College of Engineering, Guindy, Anna University
  2. 2. Lakshminarasimhan HOther Qualification(s) / Certification(s) / Programme(s) attended Microsoft Dynamics Professional Certification – CRM 4.0 Applications Trained in SAP CRM Have got training in TQM ProgramComputer Skills: CRM : SAP CRM 7.0 (including CIC), MS DYNAMICS CRM 4.0 ERP : SAP ECC 6.0 : Exposure to Modules: SD, MM, CS : SAP DBM 7.0 Office Automation Tool : MS Office Operating Systems : Windows 98/2000, XP GUI Tools : Visual Basic Database : MS – AccessIT Skills & Projects HandledAbout The Client:Client M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd., is a J. V and is a greenfield project in the earth moving equipment industry space. The entire sales process, infrastructure,manpower requirement etc., was defined from the zero level. The call centre and pan India dealershipnetwork completes the picture.PROJECT: SAP CRM Implementation Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd., Role : Core Team Member – Divisional Manager Marketing CRM Duration : May 2011 to till date ERP : SAP CRM 7.0 Project : SAP CRM Implementation & Support for the dealer sales operation - presales/marketing lead generation, lead management, opportunity management, sales funnel management and customer interaction centre activities for both presales and post salesRoles and Responsibilities: Was instrumental in gathering the business process requirements specific to earth moving equipment industry Was actively involved in the analysis, discussion, preparation of the Business Blue Print and identification of gaps and decide on the mitigation procedures As a steering committee member was instrumental in ensuring the land mark dates were adhered to major extent and the deviation lists were reviewed periodically
  3. 3. Lakshminarasimhan H Defined and identified the nuances of the CRM Process and mapped them to the SAP CRM and wherever required developmental activities were taken Gave paramount importance to the end user training and devised a training methodology suitable for the dealership that ensured absorption and adherence to the process Was instrumental in defining and designing the user friendly Call Centre’s Business Blue Print (Project Under Testing and Implementation)PROJECT: SAP DBM Implementation Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd., Role : Core Team Member – Divisional Manager Marketing CRM Duration : May 2011 to till date ERP : SAP DBM 7.0 Project : SAP DBM implementation & Support for the dealer operation for equipment sales, parts operation and service operationRoles and Responsibilities: Collected information from all the stake holders (sales, parts, service and dealers), prepared the base document upon which the current SAP DBM was designed/customized Engaged actively in the Business Blue Print preparation, for the different phases of implementation As a steering committee member ensured the land mark dates were adhered to by all stake holders to major extent and the deviation was kept minimum Identified and defined key processes peculiar to the Construction Equipment industry and same was adopted in the DBM Given the importance of the end user training, a training methodology was designed to the end users specific to the dealership for absorption and adherence to the process Defined the authorization for operational roles at the dealershipPROJECT: SAP ECC6.0 / SD Module Implementation Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd., Role : Core Team Member – Divisional Manager Marketing CRM Duration : May 2010 to till date ERP : SAP ECC 6.0 – SD & CS Module Project : SAP ECC 6.0 Implementation & Support to the OEM operation for Equipment sales, Parts sales, Service / Warranty requirementRoles and Responsibilities: Identified and defined the various business operational/scenarios. Business process requirements for equipment sales, parts and service operations were identified and documented Analyzed business requirements and was actively involved in the preparation of the Business Blue Print
  4. 4. Lakshminarasimhan H Due to the active participation and co-ordination with principals, user departments and implementation partner S D module was confirming to the land mark dates Provided full support to the implementation partners and ensured that the GO LIVE was smooth and the transition less painful for the end users Provided the training and support to the end users and prepared user manual for the purpose Due to evolving business, redefined the business requirement time to time and ensured that the business adopts the system and usageNOTE: All three projects are now concurrently from being implemented and now in support phase At present working on the interfacing of the OEM and DBM system Based on the business requirement ensured matching order types in both the systems Business Blue Print of CIC completed and is now in designing and testing phasePROJECT: MS CRM Implementation Client : M/s GMMCO Ltd., Role : Core Team Member/Developer – Dy., Divisional Manager MSS Duration : Oct 2006 to March 2010 CRM : MS Dynamics CRM 4.0 Project : Sales Funnel Management Implementation & SupportRoles and Responsibilities: As a part of the global Caterpillar policy got trained in the SFM implementation process, set up Microsoft CRM Environment, demonstrated and trained the end users Lead HCL CRM team to implement CRM system for business units/multiple rollouts Gathered end-users’ business requirements and translated them into CRM Application functions performed gap analysis and designed to complete the business requirements Gathered business requirement needs were translated into Microsoft Dynamics CRM functions Provide end-users’ training for CRM system and developed training kit/user guide and provided post deployment support for MS CRM Usage Customised the operational requirement to match the business process Developed dynamic system by which the projects can be tracked across the territory with Customised Project Module supported by one to one mapping and matching workflow Prepared customized reports to monitor the progress of the SFM adoption and compliance Customised Product and price list Developed pricing conditions for different plants/depots with Standardised quotation formats Designed workflow for different scenarios to provide alerts to the users as per the agreed matrix Developed and maintained the Sales Literature Develop and maintain the dashboard, Co-ordinated with the principal on the software issues Established the operational metrics and ensured that the metrics were met by the engineers which is also reflected in their Balance Score Card
  5. 5. Lakshminarasimhan H Responsible for the preparation of collaterals, organize demos/campaigns and handled Integrated Solutions Fair (ISF) Created and ensured that campaign management was put in place in CRM and the data was captured in ISF conducted by GMMCO at Hyderabad Was solely responsible for the Business Development, Execution of Marketing Strategies. The Job involves traveling, coordination between the H. Q and the field, Monitoring of Competition, Forecasting, Budgeting, Pricing and Sales Strategies including the new product introduction.TRAVERSED CAREER PATH.....  Dy Divn. Manager M.S.S, CRM Administrator – M/s GMMCO LIMITED, Chennai – Oct ’06 to April’10  Manager - Product Management - DG Sets - M/s GMMCO Limited, Chennai – Oct’03 to Sep ’06  Marketing Manager Projects - M/s Universal Enterprises, Manama, Bahrain – Oct ’02 to Jul ’03  S. In Charge - M/s Larsen & Toubro Limited, Chennai – Jun’95 to Aug ’02  Sr. Sales Executive - M/s Parry Engineering & Exports Limited, Chennai – Oct ’92 to May ’95  Sr. Sales Executive - M/s Sunstar Lubricants Limited, Chennai – Jun ’91 to Sep ’92KEY RESULT AREASTECHNICAL  Providing pre sales support, consultancy, identification/development of new streams for revenue growth  Managing activities pertaining to negotiating/finalization of deals (techno commercial) for execution of sales  Handled the product support activity of CAT products meeting the exacting customer requirements  Closely monitoring the order execution and ensuring the installation, commissioning and the start up is lined as per the customer requirement  Overseeing operations for improvement in existing products based on market trends & requirements  Interacting with clients to understand their requirements for coordinating the entire product development including requirement analysis, finalizing specifications  Analyzing & reviewing the market response/ requirements and communicating the same to the engineering teams for coming up new applications  Provide technical service support to clients and resolving their issues/ concerns  Conducting training programmes & attend seminars to disseminate the industry informationCOMMERCIAL  Planning marketing/ product positioning activities to achieve the budgeted figures and review periodically  Planning, budgeting & controlling the complete operations. Effective utilization of the inventory and judicious implementation the financial control  Developing relationships with key decision-makers in target organizations for business development
  6. 6. Lakshminarasimhan H  Closely work with the OEMs and understand the End Users requirements and suggest the most viable product range and cultivating relations with them for securing repeat business  Maintaining relationships with customers to achieve repeat/ referral business  Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metricsCAREER LANDMARKS  Implemented SAP CRM, DBM & ECC 6.0 SD in Ashok Leyland John Deere  Commenced the call centre operation in Ashok Leyland John Deere  Implemented MS CRM and Sales Funnel Management in GMMCO  Ensured that the change management is fully absorbed and the key metrics were adhered to  Successfully handled and executed the Indias largest gas compression packages - 5 Nos. 4000+ BHP engines. Team size - 5 engineers. A/c Clough Project for M/s Dresser Rand, end user M/s ONGC, Odalarevu  Developed the gas engine business and have ensured that all major packagers in India patronize CATERPILLAR Gas Engines ensuring 95%+ market share  As manager EBG - handled a team size of 38, with 3 offices and stores at A P and effectively improved the morale and productivity of the personnel  Secured order for Formworks from PERI Gmbh at Bahrain  Effectively Collected and executed export orders from Singapore - for DDC Engines  Built the rapport with CDSS reps. and got the best service for the customers at the places of operation at Vijayawada, Vizag and Hyderabad  Established the dealership for the southern states of Tamilnadu, Andhrapradesh and Karnataka for the Radiator Coolant. Brand GOLDEN CRUISERPERSONAL DETAILS Date of Birth : 10th November 1967 Marital Status : Married Languages Known : English, Tamil, Hindi, Telugu and Kannada Contact Nos. : 91-44-22432835, 9677295037, 9444561542 Email : lakshminarasimhan_h@yahoo.co.ukHOBBIES & INTERESTS My hobbies include reading, listening to music. Interested in travelling, hiking and gardeningSLOGAN CLOSE TO THE HEART When The Going Gets Tough, The Tough Gets GoingREFERENCE Will furnish upon request

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