How to effectively use Social Media<br />Lakeshore Branding<br />June 23, 2009<br />
Who is this guy?<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago...
I require 3 pillows to fall asleep… <br />(head, knees, 1 to cuddle with)<br />
I'm an active volunteer at a senior home….<br />
I went to DePaul <br />University<br />
Started four companies and sold two of them<br />
I’m a semi-pro<br />  blackjack player<br />
Start from the Beginning<br />Linkedin launched in 2003, Cinco de Linkedin<br />Facebook came about a year later<br />Twit...
The Stats<br />40,000 new blogs a day<br />1400% Growth on Twitter past year<br />25-44 year olds most active on Twitter<b...
Naked Pizza<br />“69 percent of sales generated during a one-day Twitter advertising blitz” <br />
Dominos<br />
Dominos<br />
Are you part of the Conversation?<br />
Monitoring<br />
Set it and Forget it<br />Not quite….<br /><ul><li>Stay Active
Monitoring
Join the Conversation</li></li></ul><li>
Dive in the <br />Water is nice….<br />
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How Companies Are Using Social Media

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Presentations to a group of Franchisers about Social Media- focused on Twitter, Facebook and LinkedIn

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  • Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • $2 mil in salesNot much for large company- but the ROI is off the charts to generate this revenue
  • Embeded 58K websites
  • Chicago Dominos
  • Stay active- give updates, exclusive specials, give incentives for them to engage with your brandMonitoring- Join the conversation- example of property company that does not want to communicate vs companies like dominos that makes apology video
  • Threadless- Well they have fresh content, all the time. They integrate their products there nicely- look at the new tees tab. They have a contest every Thursday that uses fan involvement and they give out gift codes for the site. Because it’s every Thursday, people know and expect it, so they keep coming back
  • How Companies Are Using Social Media

    1. 1. How to effectively use Social Media<br />Lakeshore Branding<br />June 23, 2009<br />
    2. 2. Who is this guy?<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears<br />I’m Certified<br />Started digital marketing agency 2 years ago<br />5 things you (hopefully) don’t know about me<br />
    3. 3. I require 3 pillows to fall asleep… <br />(head, knees, 1 to cuddle with)<br />
    4. 4. I'm an active volunteer at a senior home….<br />
    5. 5. I went to DePaul <br />University<br />
    6. 6. Started four companies and sold two of them<br />
    7. 7. I’m a semi-pro<br /> blackjack player<br />
    8. 8. Start from the Beginning<br />Linkedin launched in 2003, Cinco de Linkedin<br />Facebook came about a year later<br />Twitter new comer in the Game<br />Understand where your clients are <br />
    9. 9. The Stats<br />40,000 new blogs a day<br />1400% Growth on Twitter past year<br />25-44 year olds most active on Twitter<br /> More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook<br />Average age of LinkedIn user is 41 and income is $109K<br />
    10. 10. Naked Pizza<br />“69 percent of sales generated during a one-day Twitter advertising blitz” <br />
    11. 11.
    12. 12. Dominos<br />
    13. 13. Dominos<br />
    14. 14. Are you part of the Conversation?<br />
    15. 15. Monitoring<br />
    16. 16.
    17. 17. Set it and Forget it<br />Not quite….<br /><ul><li>Stay Active
    18. 18. Monitoring
    19. 19. Join the Conversation</li></li></ul><li>
    20. 20.
    21. 21.
    22. 22.
    23. 23. Dive in the <br />Water is nice….<br />
    24. 24. Thanks for your time. <br />How can you learn more? <br />Chris Campbell<br />Office: 312-229-0038 <br />www.lakeshorebranding.com<br />

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