Doing a swot analysis in Passport GMID

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Doing a swot analysis in Passport GMID

  1. 1. Doing a SWOT Analysis in Passport GMID A short tutorial
  2. 2. Welcome • Welcome to the Library's tutorial on doing a SWOT analysis in Passport GMID
  3. 3. SWOT • What is a SWOT analysis?
  4. 4. SWOT analysis SWOT stands for: • S - strengths • W - weaknesses • O - opportunities • T - threats
  5. 5. Why SWOT analysis? Why do you need one? A SWOT analysis looks at a company's weaknesses and strengths and helps evaluate strategy and performance
  6. 6. How do you do a SWOT analysis? So how do we do a SWOT analysis? We can use a database called Passport GMID Passport GMID is a global market research database
  7. 7. Articles & Databases by Title: P-R Click on the P-R tab
  8. 8. Passport GMID Click on Passport GMID
  9. 9. Passport GMID - Login You will need to login with your Lakehead email and username password even while on campus
  10. 10. Passport GMID - Agreement Click on Accept to agree to the license
  11. 11. Passport GMID - Search In the upper right corner, type in your search. For example, Starbucks and click on the search icon
  12. 12. Passport GMID – Company Profile Click on Company Profiles
  13. 13. Passport GMID – Result Click on the first result

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