Case Study: SWOT Analysis in
           Skoda
Purposely….

    SWOT
              Brand Positioning

       Market Research
What was the key weakness that
 Skoda was able to identify?
Negative Brand Position

                   Poor Perception

       Direction

              Happy & Contented
What strength did Skoda use to turn
   its brand weakness into an
          opportunity?
Self awareness

                            ‘the human touch’

               Concentrate on Owner Experience ≠ Sales

‘Ha...
How has Skoda strategically addressed
          external threats?
Market Segmentation


       Environmentally & friendly
What in your view are the important benefits of
           using a SWOT analysis?
Brings order and structure to otherwise random information




       Look internally as well as externally




          ...
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Case Study Swot Analysis

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Case Study Swot Analysis

  1. 1. Case Study: SWOT Analysis in Skoda
  2. 2. Purposely…. SWOT Brand Positioning Market Research
  3. 3. What was the key weakness that Skoda was able to identify?
  4. 4. Negative Brand Position Poor Perception Direction Happy & Contented
  5. 5. What strength did Skoda use to turn its brand weakness into an opportunity?
  6. 6. Self awareness ‘the human touch’ Concentrate on Owner Experience ≠ Sales ‘Happy Skoda Customers’ Differentiate Strategic Management
  7. 7. How has Skoda strategically addressed external threats?
  8. 8. Market Segmentation Environmentally & friendly
  9. 9. What in your view are the important benefits of using a SWOT analysis?
  10. 10. Brings order and structure to otherwise random information Look internally as well as externally Gives direction to the strategy

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