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MARKETPLACE REPORT 12 Interstitials nearly MoPub Marketplace Report 2015-Q1

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MARKETPLACE REPORT
12
Interstitials nearly reach par with
banners for app monetization
While banners continue to perform
for publishers and advertisers alike,
Q1 2015 saw interstitials substantially
close the gap in revenue doled out to
app developers vs. the same period
a year ago. As we saw earlier,
publishers have become enamored
with interstitials — both static and
video; and this revenue gap has
narrowed thanks to an increase of
276% in interstitial auction volume in
Q1 2015 vs. Q1 2014.

Published in: Mobile, Marketing, Internet
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