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Action magazine Press kit

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  1. 1. 2006 Editorial Calendar MACS ACTION™ Publishes Seven Issues Annually Issue Insertion Order Ad Deadline Deadline January/February* 11/28/05 12/1/05 Education and Training *2000 bonus distribution at MACS 2006 Convention March/April 1/30/06 2/3/06 Convention and Trade Show Review May 3/27/06 4/3/06 Refrigerants June 4/28/06 5/1/06 Electronics July/August 5/26/06 6/1/06 Heavy Duty and Off Road September/October 7/24/06 8/1/06 Engine Cooling and Heat Exchange November/December 9/25/06 10/2/06 Essential Tools /Product Showcase/ Convention Preview
  2. 2. 2006 EDITORIAL CALENDAR ™ FEATURES ACTION magazine is much more than a trade association news magazine for ™ the Mobile Air Conditioning Society (MACS) Worldwide. ACTION™ is the journal of record for the professional in the growing global mobile A/C industry and changing heat transfer and engine cooling system marketplace. The winner of five IMPA awards for excellence, and an ASBPE design award, ACTION™ has access to the design, service and repair experts in automotive, heavy-duty, off-road, and bus mobile A/C, heat transfer and engine cooling industries. Most importantly, MACS circulates ACTION™ to 12,000 readers each issue through a unique rolling distribution method, providing advertisers with 10,000 fresh readers each month that are pulled from a qualified list of over 80,000 automotive A/C and engine cooling and heat transfer professionals. DEPARTMENTS ™ ACTION editorial includes regular departments: Member Shop Profile Around the Industry Association News Classified People on the Move New Products & Services Legislative & Regulatory Safety Check COLUMNS All seven annual issues of ACTION™ provide insight and opinion from MACS staff and regular columnists including: Outlook-Thought provoking insight from MACS’ Chairman. Expansion Valve-MACS’ editor Jim Taylor’s award winning view of events shaping our industry. Technically Relay-ted-Paul DeGuiseppi tells it like it is in the shop in his award winning column. Leonard’s Law-The legal view by prominent Philadelphia attorney Keith Leonard. In the Shop-Nationally renowned automotive trainer Craig Van Batenberg’s view of shop management. Last Watch-MACS president Elvis Hoffpauir discusses key events and indus- try trends in his award winning column. ACtion • 2006 Editorial Calendar 3
  3. 3. 2006 Advertising Rates Color 1X 2X 3X 4X 5X 6X 7X 2 page spread $4,121 $4,071 $4,021 $3,867 $3,817 $3,767 $3,740 Full Page $2,388 $2,338 $2,333 $2,273 $2,243 $2,233 $2,215 2/3 Vertical Page $1,910 $1,880 $1,850 $1,829 $1,819 $1,800 $1,794 1/2 Page $1,742 $1,710 $1,690 $1,679 $1,667 $1,656 $1,644 1/3 Page Square $1,468 $1,448 $1,438 $1,424 $1,418 $1,410 $1,405 1/4 Page $1,342 $1,335 $1,325 $1,310 $1,300 $1,295 $1,291 1/6 Page $1,210 $1,199 $1,188 $1,184 $1,182 $1,180 $1,178 1/12 Page Square $1,077 $1,075 $1,070 $1,064 $1,062 $1,060 $1,058 Black and White 1X 2X 3X 4X 5X 6X 7X 2 page spread $3,176 $3,100 $3,011 $2,922 $2,872 $2,822 $2,795 Full Page $1,444 $1,400 $1,364 $1,328 $1,300 $1,285 $1,270 2/3 Vertical Page $965 $925 $904 $884 $867 $858 $849 1/2 Page $797 $766 $750 $734 $724 $714 $699 1/3 Page Square $523 $513 $499 $479 $475 $470 $460 1/4 Page $397 $388 $375 $365 $357 $350 $346 1/6 Page $265 $260 $245 $239 $235 $233 $230 1/12 Page Square $132 $128 $125 $120 $118 $115 $113 Spot Color 1X 2X 3X 4X 5X 6X 7X 2 page spread $3,649 $3,586 $3,516 $3,394 $3,344 $3,284 $3,267 Full Page $1,916 $1,869 $1,848 $1,800 $1,771 $1,759 $1,742 2/3 Vertical Page $1,437 $1,402 $1,377 $1,356 $1,343 $1,329 $1,321 1/2 Page $1,269 $1,238 $1,220 $1,205 $1,195 $1,185 $1,171 1/3 Page Square $995 $980 $968 $951 $946 $940 $932 1/4 Page $869 $861 $850 $837 $828 $822 $818 1/6 Page $737 $729 $716 $711 $708 $705 $699 Single insertion into January 2006 MACS Convention issue: add 25% to published rates Preferred Positions:* 2nd Cover-Page 4-color rate plus 15% 3rd Cover-Page 4-color rate plus 10% 4th Cover-Page 4-color rate plus 20% *Covers to contract advertisers only. Must be 4-color process (CMYK) Can not be canceled. 4 ACtion • 2006 Editorial Calendar
  4. 4. MACS Worldwide ounded in 1981, the Mobile Air Conditioning Society (MACS) is the leading non-profit trade association for the F mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. MACS represents 1600 members in North America and 47 countries around the world, and is affiliated with the Vehicle Air Conditioning Specialists of Australia (VASA). MACS also provides information and services to more than 60,000 industry shops, suppliers and technicians. The Society serves the industry through informational tools, self-paced educational materials, leader-led training clinics, advocacy and other member services. Since 1991, MACS has assisted more than 600,000 technicians to comply with 1990 Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. To learn more about MACS Worldwide and the upcoming 26th annual Convention and Trade Show, EXPRESS TRAIN to be held January 26-28, 2006 at the Caribe Royale Hotel and Convention Center in Orlando, Florida, visit our website at Commonwealth of Pennsylvania for any action relating to a claim Return of Materials arising out of or in connection with an order or ad. Advertising materials will be returned only upon request. Inactive materials left in the publisher’s possession will be Rate Changes discarded 12 months from date of first issue. The publisher will The publisher will make every effort to notify advertisers of rate exercise reasonable precautions to protect all submitted changes. However, the publisher reserves the right to change material but will not be liable for loss or damage. rates and terms at any time without notice. Agency Commission Simulated Editorial Advertising 15% of gross billing to agencies on space, color and position Simulated editorial advertising must prominently carry the word provided the account is paid in full within 30 days of invoice “Advertorial.” date. Reprints Earned Rates & Short Rates Reprints can be printed for use as promotional and/or An earned rate will be determined by the space used within a informational hand-outs at seminars and meetings. Please twelve month period based on number of insertions, counting contact the publisher for rates. each individual advertisement and each page or fractional page of multiple advertisements or inserts as one insertion. While the Contract Conditions size of the ad may vary, an insertion order must be issued in Advertiser/Agency represents to ACTION™ that it is authorized to advance in order to receive frequency rates. On consecutive publish the entire contents and subject matter of the ad or contracts for insertions, the previous ad will be repeated in time insertion. The publisher shall not be responsible for any claims for publication unless advertiser notifies ACTION™ of new made in or by advertisements. The advertiser/agency is materials. Such orders cannot be canceled. Advertisers will be responsible for all ad material and publisher shall have no liability short-rated if contracted frequency rate is not met within a for any wrong material supplied, errors, additions, omissions or twelve month period. In that event, the advertiser/agency will be defects to an ad when it is supplied as camera ready. The billed the difference of the contracted rate and the rate actually publisher also reserves the right to decline an advertisement and completed. to reject any revisions to an ad received after the publisher’s deadline. Publisher shall not be responsible for any errors made Payment Terms in changes if approval of the change cannot be obtained for any All payments must be made in currency of the United States. reason. The publisher reserves the right to mark as Notwithstanding any statement to the contrary on any order, the “advertisement” any advertisement simulating an editorial. By advertiser and the agency are jointly and separately responsible placing an ad, the advertiser agrees to defend, indemnify and for payment of the advertising space that is ordered. Credit shall hold harmless the publisher from any liability resulting from or be extended at the discretion of the publisher. The publisher relating to the advertisement, including reasonable attorney’s reserves the right to require prepayment. Credit terms are net fees and litigation costs. Cancellations will not be accepted after thirty days from the invoice date, with interest accruing thereafter the publisher’s closing date(s). at the rate of 1.5% per month. Interest is non-commissionable. If Publisher shall not be liable for any failure to print, publish, or legal action is brought for recovery of any sum due the publisher, circulate, all or any portion of any issue, in which an it shall be entitled to all costs incurred in connection with such advertisement accepted by publisher is contained, if such failure action, including a reasonable attorney’s fee. Exclusive jurisdiction is due to acts of God, strikes, accidents, or other circumstances. and venue shall be in the federal and state courts of the ACtion • 2006 Editorial Calendar 5
  5. 5. MACS ACTION™ Contact Information Editorial Advertising Sales Production Jim Taylor Marion J. Posen Laina Casey Editor VP Sales and Marketing Design and Graphics Mgr. 215/631-7020 x 315 215/631-2020 x 304 215/631-7020 x 302 Creative Advertising in ACTION™ MACS offers additional Outside the Page The cost to glue in the CD and distribute it ACTION™ Reader Response advertising opportunities for visibility in When you advertise in ACTION™ reader, through ACTION™ magazine is $2725 gross ACTION™ for an insertion ready CD. If necessary, MACS response information will be e-mailed directly can aid in the CD production process. The to you from interested readers. Visit MACS’ ACTION™ Poster Option production cost will depend on the materials homepage at to try out the incorporated into the disc and number of discs automated electronic reader response sys- Have MACS or your creative team create an created. tem. The reader reply card can be sponsored; engine cooling or mobile A/C component or product poster to be inserted into the maga- the cost is $2400 gross and must be a seven- ACTION™ Postcard Reader Reply zine for use in repair shops and to educate issue commitment. technicians and consumers. Do you want to build your customer lead data- base? Consider a tear-out postcard with read- MACS Direct Mail The poster measures 17” x 22” (larger sizes er reply information to request a catalog or Several member companies look to MACS to available). When the poster is folded down to enter a contest. The postcard should be deliv- run a managed mail campaign to distribute 81/2”x11” it creates space for four full page ered to MACS production and postage ready. catalogs and product information. Determine The cost to distribute the postcard through the color ads. Cost $10,000 gross for exclusive the number of recipients of your collateral sponsorship. magazine is $850 gross. material and MACS will work with a fulfillment house to mail the material using the MACS Additional posters can be printed in quantities ACTION™ Product Insert database. MACS has over 80,000 qualified for sales reps to distribute to customers for a technician leads worldwide. The weight of the An 11” x 17” two-sided insert of product-spe- quantity-based fee. material determines the postage and fulfill- cific photos can give customers an instanta- ment cost. neous snapshot of your product line and part ACTION™ CD Tip-in numbers. MACS printer can print the insert and attach it into the magazine. The gross Consider putting your entire product catalog on a CD and gluing it into ACTION™ magazine. cost is $5100. 6 ACtion • 2006 Editorial Calendar
  6. 6. Guidelines for Materials NOTE: All of the following MUST be strictly followed when submitting ads. Bleeds Electronic Media Compression Adobe .PDF files Use only .ZIP compression for PC files and Ads supplied as .PDFs cannot be guaranteed to Bleed size is 8-5/8 by 11-1/8 inches (8 3/8” x .SIT (Stuffitt) compression for Macintosh files. be reproduced in high quality. If you must sub- 10 7/8” plus 1/8” bleed all four sides). For ads mit a full page ad in .PDF format, please contact which bleed, keep live matter 3/8-inch from the MACS office for a ACTION™-specific Distiller top, bottom and both sides of trim edge. For File Types Job Option file. Press Optimized or PDF-X file ads not intended to bleed, allow 1/4 inch safe- Mac files preferred. format or higher is required. Please include 1/8” ty margin on all sides for live matter. We will accept only the following formats: bleed in file if used. • QuarkXpress 6.5 • Illustrator 11 EPS Media • Photoshop 8 300 dpi or higher at All files should be submitted on one of the fol- 100% for digital images. lowing media: Save all files as CMYK. Convert all RGB or • DVD-ROM Pantone® colors to CMYK. Include all fonts • CD-ROM used, both printer and screen fonts, • Zip 100 Adobe Type 1. No TrueType fonts. • 3-1/2-inch floppy disk • E-mail (to Please Include • Files may also be uploaded to • All linked files the ACTION™ FTP site. • Matchprint proof (color) or laser Call for details. proof (for black and white ads) Please use a compression software (you can • A print-out of the disc contents download it from the site) format such as .sit or • A signed insertion order .zip when sending your file. You can upload the • Contact name in case of new images on our FTP site at the following missing elements or corrupt files. link: Application Guidelines The following formats cannot be accepted: Film Microsoft Publisher, Web graphics, Corel ACTION™ is printed direct-to-plate. Conversion Draw, Word, GIF, Compuserve, BMP, Color of mechanicals or other work will be billed. Photoshop or AOL.Art. All logos, scans and other color elements Call the MACS office for details & pricing. must be CMYK (process) for 4-color output. Printing Paper stock: 50# gloss text. Binding: Saddle-stitched. Proofing: A complete proof must be furnished for all ads. In addition, one complete set of color calibrated proofs or color match prints must be furnished with 4-color material. The publisher assumes no liability on color repro- duction if color calibrated proofs are not fur- nished with supplied material. Ad Makeup and Alterations We want to help make your ad look its best. ACtION™ can create custom ads with 30 days notice in advance of the Ad Materials dead- line. Contact us for estimated prep costs. Necessary ad alterations will be charged. ACtion • 2006 Editorial Calendar 7
  7. 7. Ad Sizing Requirements Standard Ad Sizes Width (inches) Depth (inches) Publication Trim Size 8-3/8 10-7/8 Full Page (live area) 7-7/8 10-3/8 Full Page Bleed 8-5/8 11-1/8 2/3 Page Vertical 4-3/8 9-7/8 1/2 Page Island 4-7/8 7-3/8 Full Page: 1/2 Page Horizontal 7-3/8 4-7/8 7-7/8” x 10-3/8” 1/2 Page Vertical 3-5/8 9-7/8 Trim Size: 1/3 Page Vertical 2-1/2 9-7/8 8-3/8” x 10-7/8” 1/3 Page Square 4-7/8 4-7/8 Full Page with Bleed: 1/4 Page 3-1/2 4-7/8 8-5/8” x 11-1/8” 1/6 Page Vertical 2-3/8 4-7/8 1/6 Page Horizontal 4-7/8 2-3/8 1/12 Page Square 2-3/8 2-3/8 Two Page Spread Width (inches) Depth (inches) Two Page Spread Trim Size: 16-3/4” X 10-7/8” Trim Size 16-3/4 10-7/8 Bleed Size: 17” X 11-1/8” Live Area: 16-1/4” X 10-3/8” Bleed Size 17 11-1/8 Live Area 16-1/4 10-3/8 Bleed: If your ad includes a bleed, please allow at least a 1/8 inch bleed on all sides intended to bleed off the edge of the page. 2/3 Page 1/2 Page Vertical Vertical 4-3/8” 3-5/8” Live Matter: x x 9-7/8” 9-7/8” Please keep all live matter at least 1/4 inch away from the trim. 1/2 Page Island 4-7/8” 1/2 Page x Horizontal 7-3/8” 7-3/8” x 4-7/8” Conversion Chart: Inches Decimals 1/3 Page 1/12 Page 1/8 .125 Vertical Square 2-1/2” x 9-7/8” 2-3/8” x 2-3/8” 3/8 .375 1/6 Horizontal 5/8 .625 4-7/8” x 2-3/8” 7/8 .875 1/4 Page 1/6V 1/2 .5 1/3 Page 3-1/2” 2-3/8” Square x x 1/4 .25 4-7/8” x 4-7/8” 4-7/8” 4-7/8” 3/4 .75