#SahelNOW summary

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#SahelNOW summary

  1. #sahelNOW Laila Takeh @spiralsHead of Digital Engagement @unicef_uk
  2. What? Stats from April 2012
  3. Storify summary: http://bit.ly/HLE2Wx
  4. How it worked
  5. Estimated Number of Stories6,0005,500 Start of End of Campaign Campaigns Amplified by5,000 1st Week Selena Gomezs Social Media4,500 Outreach4,0003,5003,0002,5002,0001,5001,000 500 0 ay ar ar ar r r r r r pr pr pr pr pr pr pr pr pr pr Ap Ap Ap Ap Ap -M -M -M -A -A -A -A -A -A -A -A -A -A M 1- 3- 5- 7- 9- 1- 11 13 15 17 19 21 23 25 27 29 26 28 30 #UNICEF #Sahel #FoodCrisis #Malnutrition #SahelNOW
  6. Targeted Traditional Media Coverage Number of Stories Favorability Rating45 90 83 8540 80 7535 73 75 71 70 69 68 69 69 69 7030 6525 60 5520 Neutral 50 4515 4010 35 30 5 25 0 20 SA na K da nd ly e n s a nd nc ai ric U Ita hi a la U Sp a la Af an C er Fr r he C itz u th Sw et So March 26 - April 2 April 3 - 10 April 11 - May 2 N Favorability Rating
  7. Thanks• Work with your network/s• Be simple & direct• Timing is important @spirals @unicef_uk

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