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Promoting Books, Reading and Libraries through the Media Sean Beattie

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The parallel session will describe a high profile partnership approach to promoting enhanced reading opportunities through a range of accessible media platforms.

The presentation will focus on the partnership between Libraries NI and the BBC. The partnership which has run for three years has seen the two organisations come together to promote a love of reading and Libraries. The partnership has been built on a diverse programme of activities and is a result of the patient fostering of relationships and being in a position to exploit opportunities as they arise. The background to the development of this partnership will be explored as will the challenges both in creating and maintaining the partnership together with the benefits to be gained in working with a key media partner.

Central to the partnership has been Book Week NI. The week features a series of features across the BBC Northern Ireland network looking at books and reading e.g. library customers, listeners, library staff, authors and publishers have all been featured during this promotion.

A key aspect of Book Week NI has been social media. How Libraries NI have used this to engage staff, customers and stake holders will be explored. The presentation will concentrate on the planning and delivery of this programme, which has been live for three years.

In addition the partnership has seen the creation and development of the “Biggest Book Group in the country”. The Stephen Nolan Show – the mid-morning radio show on Radio Ulster – is the most listened to show in Northern Ireland. The presentation will highlight the impact of working with, “The Biggest Show in the country” and the challenges of working with a current affairs programme.

Published in: Education
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Promoting Books, Reading and Libraries through the Media Sean Beattie

  1. 1. LAI CILIP Joint Conference Promoting Books Reading and Libraries through the media Sean Beattie Service Development Manager 10 April 2019
  2. 2. Two grumpy people and a piece of blank paper
  3. 3. • Reading and Reader Development Strategy 2014-2017 • Train staff in media skills • Enter into a strategic partnership with at least one outside organisation to promote reading
  4. 4. Getting started •Baby steps •Promoting the service or telling a story •Building relationships
  5. 5. BBC Northern Ireland •Partnership Agreement •Biggest Book Club in the country •BookWeekNI
  6. 6. BookWeekNI 2018 •#ReadRightNow •131 social media posts •Social media reach 436,574 •9 media clips
  7. 7. BookWeekNI 2018 •#ReadRightNow •131 social media posts •Social media reach 436,574 •9 media clips

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