==== ====How to make Endless Profits while working from the comfort of your Home.Visit here for Endless Profits--http://tinyurl.com/6s4wyys==== ====Marketing is a function of a business to promote its products and services. The underlyingobjective of the marketing function is to make the product or service stand out amongstcompetitors in the marketplace in order to increase revenue by increase in sales as a result of theeffective execution of the marketing functionBusinesses, depending on their size and financial strength, either have their own designated teamto take care of the marketing activities, or they hire professional services of marketing companiesto outsource their marketing function. Outsourcing is usually done by smaller to mid-sizedcompanies in order to conserve their limited resources to keep their focus on their core businessactivities. Its also a choice of some large organizations as well, primarily because leaving themarketing job in the hands of experts without heavily investing, in terms of time and money, inbuilding their own team makes more sense to them, unless there is a good reason not to do so.Either done in-house or outsourced, there are various traditional marketing techniques that areemployed by businesses. Marketing techniques can be seen as the means by which businessesattempt to communicate, influence and remind consumers, either directly or through a third partymarketing company, about their products, services and/or their brands.Traditional marketing techniques are most commonly used tools to juggle with the 4Ps ofmarketing - Product, Price, Promotion and Placement. Their eventual goal is to increase sales.Traditional marketing techniques include; Advertising, Sales Promotion, Events and Experiences,Marketing literature, Public relations, Personal Selling, Direct Marketing etc. In addition to thetraditional marketing techniques, there are numerous newer and innovative concepts of marketingemployed by businesses today, such as, Internet Marketing, Marketing Driven by BusinessBehaviour and Search Engine Marketing etc.Lets look into some of the traditional marketing techniques first.Advertising: It includes print and broadcast ads, packaging inserts in the newspapers, movies,brochures and booklets, posters and billboards.Sales Promotion: Product and service promotional activities to increase sales by means of shortterm incentives to encourage the consumer to buy the product or service, such as, DiscountCoupons, Premiums, Contests and Games.Events and Experiences: It includes sponsoring sports and entertainment events, experientialsales through arranging factory tours for the customers, increasing businesss interest in charitableand noble causes and participating in the promotion of events related to arts.
Public Relations: Its another communication technique employed by businesses and marketingcompanies. It includes, Public Speeches, Seminars, Lobbying, Annual Reports and Publications,such as, Newsletters. This technique also helps increase the credibility of the business andpositively influences the demand of the products and services.Personal Selling: Involves Sales Presentations, Sales Meetings, Incentive Programs, ProvidingSamples, Arranging Fairs, Trade Shows and Exhibits.Direct Marketing: It includes Mailing Product Catalogues, Direct Letters to the potential customers,Telemarketing, Electronic Shopping, TV Shopping, Direct Fax Mails and Direct Emails.Here, its imperative to highlight that the above list is in no way an exhaustive listing of marketingtechniques that are used by marketing companies. Its a list of tried and tested techniques thatwork in most scenarios and it should be taken as a guide to the normal practice in the marketingworld. Nevertheless, any business owner or any marketing company could come up with a new,innovative and workable marketing idea that could do wonders for the promotion of a particularbusiness. For example, when PC sales was stagnant due to high competition and lack of varietyfor consumers, Michael Dell of Dell Computers, came up with the idea of providing PC on demandby linking his production line with on-line ordering system, where customers could place an orderfor a customized PC. This way, consumers got an opportunity to design their own PCs withoutbearing the extra costs of a tailor made design. This particular idea was highly welcomed by thecustomers and within no time Dells sales figures topped the chart in the industry. Now lets take alook at some of the non-traditional and innovative marketing techniques employed by marketingcompanies.Internet Marketing: Marketing of products and services over the Internet is referred to as InternetMarketing or Web Marketing or sometimes called as On-line Marketing. The biggest advantagethat comes with Internet Marketing is its low cost and global outreach. By having a strong Webpresence, many businesses are rapidly choosing Internet Marketing as their primary marketingtechnique.Search Engine Marketing: SEM comes within Internet Marketing, Its a technique used for thepurpose of promoting websites by enhancing their chance of getting a hit from the relevant websurfer. This technique increases the visibility of the website in search engines by optimizationmethods. When a web surfer searches for an item, an optimized website that closely relates tothat search query is automatically displayed amongst the top listings.Marketing Driven by Business Behavior: Positive business behaviour goes a long way in properlyrecognizing and meeting the needs of the customer. In order to effectively identify and meetcustomer requirements, businesses need to be structured accordingly. Therefore, until and unlessevery single employee of a business does not recognize that the success of the business dependsnot only upon the collective effort of the whole company, but also upon his/her individualcontribution into the business, the businesss progress is hampered. For sustainable success,Business Behaviour Marketing technique is a very important ingredient, which dictates that thestaffs ability to listen to the customer and to provide products and services according to therequirements of the customers is the key.Keeping in view the eventual goal of marketing function, which is to increase sales, marketing
companies provide a number of services to exploit various marketing techniques for the benefit oftheir clients business. A successful marketing company would carefully juggle with availabletraditional and modern marketing techniques for the benefit of the stakeholders.David O Waters -http://www.quotebean.co.ukMore information on marketing companies and their techniques could be found at this link -http://www.quotebean.co.uk/Marketing-Companies/Index/Article Source:http://EzineArticles.com/?expert=David_O_Waters==== ====How to make Endless Profits while working from the comfort of your Home.Visit here for Endless Profits--http://tinyurl.com/6s4wyys==== ====