Thierry Lageat

Paris Area, France France

Director - EUROSYN : consumer & sensory tests

Advertising / Marketing / PR

« From the simple grain of rice to the world of private jets… », for the last 20 years, we have been measuring the essence of the soul of products, the smallest of sensory details that create The Real Experience. The embodying odour of newness, the absorption of a shoe sole, the adrenaline of the acceleration of a scooter, the smooth glide of a pen, the ease of the use of mascara, the ‘SonOpenority’ of a lighter, the comfort of underwear… an endless list that renders Eurosyn unique. Every single product has passed under the microscope in all 4 corners of the world and often in a typical conditions: underwater, in saunas, in air-conditioned rooms, on driving simulators, on beache