Guzman de Yarza Blache - ES

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"Why is workplace design becoming important from a managerial perspective - Lessons from coworking and more"

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Guzman de Yarza Blache - ES

  1. 1. Why is workplace design becomingimportant from a managerial perspective (lessons form co-working) Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  2. 2. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Photos by Lars Turnjbork Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  3. 3. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Photos by Lars Turnjbork Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  4. 4. Why is workplace design becoming important from a managerial perspective (lessons from co-working) These pictures reveal: Traditional XXTh Century work environments for Traditional XXTh Century Corporations 1-Hierarchical (top down) 2-Analogical (based on presence) 3-Statical (based on place) 4-Individualistic (based on competition) 5-Exclusionary (based on work) 6-Mono-stylish (based on patterns) 7-Product-oriented (based on efficiency) Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  5. 5. Why is workplace design becoming important from a managerial perspective (lessons from co-working)What kind of companies and business modelsare appearing within the XXIst Century? 1-Community-based (bottom up) 2-Digital (based on virtuality) 3-Flexible (based on mobility) 4-Collaborative (based on sharing) 5-Inclusive (based on working+living+learning) 6-Multi-stylish (based on multiculturality) 7-Knowledge-oriented (based on effectiveness) Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  6. 6. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Can corporations from XXth Century adapt to the new XXIst conditions? Mainly through a new design of their work environments that can provoque a shift in the way they work From Hierarchy to Community Analogical to Digital Statical to Flexible Individualistic to Collaborative Exclusionary to Inclusive Mono to Multi-stylish Product to Knowledge Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  7. 7. Why is workplace design becoming important from a managerial perspective (lessons from co-working)What benefits does this new way of workingbring to the company? TALENT ATTRACTION INNOVATION Community BRAND ENHANCEMENT Digital WORK AND LIFE Flexible BALANCE Collaborative CORPORATE Inclusive RESPONSIBILITY Multi-stylish MARKET LEADERSHIP Knowledge- oriented INDIVIDUAL VALUE EMPLOYEE COMMITMENT Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  8. 8. Why is workplace design becoming important from a managerial perspective (lessons from co-working) How are the employees of top performing companies working on a daily basis? Office working is no longer and eight-hour schedule tied up to our chair… Studies reveal Five Major Working Modes: CONCENTRATING SOCIALIZING PERFORMANCE LEARNING EXCHANGING REFRESHING Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  9. 9. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Where in the world can corporations look for organizations or institutions that are already and simultaneoulsy Communal Concentrate Digital Socialize Flexible And where Learn Collaborative their members Refresh Inclusive can better Exchange Multi-stylish Knowledge-oriented Co-Working Spaces! Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  10. 10. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Co-Working Spaces not only have the characteristics of XXIst companies but are also… Incubators Start Ups themselves Venture Labs Entrepreneur meeting points Creators of Real Estate Value Serendipity Accelerators Cool places! Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  11. 11. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Corporations are learning specific issues form the co-working world: How to stimulate creativity reduce operating costs reduce carbon usage reduce useless space increase gathering spots increase relational nexus increase the employee morale increase sense of community increase effectiveness increase happiness Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  12. 12. Why is workplace design becoming important from a managerial perspective (lessons from co-working) Co-Working Spaces have other values on top of the ones mentioned: Open Source Genetics Transparency Accessibility Participation User Control Will corporations Co-living learn from this Outsourcing Nomadism values, too? Copy-leftism Reciprocity Anyway… Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.
  13. 13. Why is workplace design becoming important from a managerial perspective (lessons from co-working) The World is Watching You! (Thank you very much) Guzmán de Yarza Blache, Architect Director of the Master in Work Space Design by the IE School of Architecture.

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