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How to spark a crush
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ip advice
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How not to spark a crush
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 ...
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                 Pick out curtains
                   Be yourself
How to spark a crush
into you?
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J ust                               n issues
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Snapfood
Why aren’t more people signing up?
1o f4



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Know thyself
Step 1: List WHO it’s for, WHAT is it, WHY is it different
Know thyself
Step 2: Choose (or dot vote) the most important differentiators
For people who want to show off what they’re eating
Snapfood lets people do more with their food photos.
Unlike other phot...
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        Identify the problem
Step 1: Identify the “conversion” of interest
Active User




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Step 2: List the steps required to get there
Active User




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Step 3: Find out # of people who’ve ta...
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Step 4: Ask what it means
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Generate solutions
Step 1: Choose from the problems you’ve identified
Generate solutions
Step 2: Collect ideas (stick them on walls!)
Generate solutions
Step 3: Generate one or more possible solutions for each problem
Generate solutions
Step 4: Put it all together!
Generate solutions
Step 5: Evaluate the impact
How to approach the problem
Crush is good, love is better
amp Up
                n                                     Up & R
Patterns for Sig                    m the
            ...
Sparking a Crush: Attracting and Retaining New Users
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Sparking a Crush: Attracting and Retaining New Users

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Sparking a Crush: Attracting and Retaining New Users

  1. 1. ng aC rush Sp arki o Users d Hold ing Ont n Attra cting a
  2. 2. MySp ace is “plac more e for th friend an a It’s ab s.” out: Me Frien d s Comm unity Socie ty/Cu lture
  3. 3. Getting someone to fall in love with you is never easy.
  4. 4. How to spark a crush
  5. 5. a cru sh? Why
  6. 6. Crush is good
  7. 7. I’m not kidding…
  8. 8. ip advice lationsh Re k a crush How to spar
  9. 9. How not to spark a crush
  10. 10. 1o f7 out you ’s not ab It n what b etwee ctions hat you of fer conne and w pelling ing for Create com ’re look they
  11. 11. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  12. 12. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  13. 13. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  14. 14. 2o f7 too fast ’t move Don ; mitment a com u first! sh into now yo ts to ru get to k No o ne wan t least let them a
  15. 15. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  16. 16. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  17. 17. t you It’s not abou Let them get to know you first Be transparent Be ready when they’re ready
  18. 18. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  19. 19. 3o f7 is good hold ing Hand along when m ide the eir burdens and gu bear th i r hand eeded; Ta ke the n
  20. 20. ood Hand holding is g Blogger Yahoo Answers TripIt Radar Lead the way Diffuse awkward moments Drop hints
  21. 21. ood Hand holding is g Lead the way Diffuse awkward moments Drop hints
  22. 22. ood Hand holding is g Facebook Pageflakes Lead the way Diffuse awkward moments Drop hints
  23. 23. 4o f7 won der ke t hem Don ’t ma ened , don’t a s deep teps clear ment h e next s ommit ake th Once your c ing; m m hang leave the
  24. 24. wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known
  25. 25. wonde r Don’ t make them Facebook Establish expectations Take it one step at a time Make your needs known
  26. 26. wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known
  27. 27. 5o f7 eir world t of th B e par o f you; utside lingy a life o n’t be c ey have but do that th st in it, spect e Re tak e inter
  28. 28. heir world Be part of t Find out who they know Make connections Don’t be greedy
  29. 29. heir world Be part of t Find out who they know Make connections Don’t be greedy
  30. 30. heir world Be part of t Find out who they know Make connections Don’t be greedy
  31. 31. 6o f7 them on Cheer s elves! t them hem. od abou urage t eel go d enco Make them f em an Af firm th
  32. 32. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  33. 33. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  34. 34. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  35. 35. 7o f7 mo ries Make me they’ll n ts that mome t for a while orable lk abou or mem r and ta Plan f embe rem
  36. 36. ries Make memo Surprise them Pick out curtains Be yourself
  37. 37. ries Make memo Surprise them Pick out curtains Be yourself
  38. 38. ries Make memo Surprise them Pick out curtains Be yourself
  39. 39. How to spark a crush
  40. 40. into you? not that J ust n issues ttractio to approach a How
  41. 41. Snapfood Why aren’t more people signing up?
  42. 42. 1o f4 thyself Kn ow r Pitch y: E levato A ctivit
  43. 43. Know thyself Step 1: List WHO it’s for, WHAT is it, WHY is it different
  44. 44. Know thyself Step 2: Choose (or dot vote) the most important differentiators
  45. 45. For people who want to show off what they’re eating Snapfood lets people do more with their food photos. Unlike other photo sharing sites, Snapfood is uniquely food- centric, letting people visualize and rate foods they’ve eaten and want to eat. Know thyself Step 3: Craft a concise “elevator pitch” statement
  46. 46. 2o f4 e pro blem Id enti fy th odels e rsion M ty : Conv Activi
  47. 47. Active User Visitor Identify the problem Step 1: Identify the “conversion” of interest
  48. 48. Active User Visitor Identify the problem Step 2: List the steps required to get there
  49. 49. Active User Visitor Identify the problem Step 3: Find out # of people who’ve taken each step
  50. 50. Active User Visitor Identify the problem Step 4: Ask what it means
  51. 51. Active User ? Visitor Identify the problem Step 4: Consider options (focus upstream, remove or swap steps)
  52. 52. 3o f4 e pro blem nos e th Diag alysis se An o ot Cau Act ivity: R
  53. 53. Diagnose the problem Step 1: Understand procrastination
  54. 54. Low Value High Effort High Value Low Effort Diagnose the problem Step 1: Understand procrastination
  55. 55. Low Value (perceived) High Effort (perceived) Diagnose the problem Step 2: Get to the heart of the matter
  56. 56. 4o f4 olutions nerate s Ge t Ske tching p ivity: Conce Act
  57. 57. Generate solutions Step 1: Choose from the problems you’ve identified
  58. 58. Generate solutions Step 2: Collect ideas (stick them on walls!)
  59. 59. Generate solutions Step 3: Generate one or more possible solutions for each problem
  60. 60. Generate solutions Step 4: Put it all together!
  61. 61. Generate solutions Step 5: Evaluate the impact
  62. 62. How to approach the problem
  63. 63. Crush is good, love is better
  64. 64. amp Up n Up & R Patterns for Sig m the Web 2.0 Lan dscape nes fro Guideli tion and Inspira Alexa An alexa@a rzejewsk d daptivep i @ladyle ath. xy on tw com itter FOAA fo r 1 5 % of Adaptiv e Path | 1 f AP eve p Up | gn Up & Ram s for Si nts! Pattern up epo rts/sign .com/ideas/r th adaptivepa http: //www.

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