Ultimate TV Channel 1 Alcantara, Diane Agatha Avila, MariconCunanan, Patricia Maureen Fajardo, Ana Ruth Inocencio, Roanne Laru-an, Jessie Lee, Lady Palad, Cherrie Ramos, Aldrin Reyes, Rona Saraza, Benedict Ms. Nina T. VIllarete 5 September 2012
ULTIMATE TV (UTV) PROGRAMMING OUTLINE Our initial broadcast will be on a Friday because it is the weekend and the targetaudience has naturally more free time in their hands for some recreation and relaxation. Hence,they will most probably turn on their television sets and watch out for new shows and this iswhere our programming outline will enter.5:00 AM Sign on5:05 – 5:07 AM National Anthem5:07 – 5:12 AM Station ID5:12 - 5:22 AM Commercials5:22 – 5:30 AM Program Commercials5:30 – 6:00 AM My Music (Daily Top 10) 5:30 – 5:38 Music 5:38 – 5:42 Commercials 5:42 – 5:50 Music 5:50 – 5:52 Commercials 5:52 – 6:00 Music6:00 – 8:00 AM Morning Show 6:00 – 6:15 Show 6:15 – 6:19 Commercials 6:19 – 6:34 Show 6:34 – 6:38 Commercials 6:38 – 6:53 Show 6:53 – 6:57 Commercials 6:57 – 7:12 Show 7:12 – 7:16 Commercials 7:16 – 7:31 Show 7:31 – 7:35 Commercials8:00 – 9:00 AM Educational Show 8:00 – 8:02 Commercials 8:02 – 8:14 Show 8:14 – 8:18 Commercials 8:18 – 8:30 Show 8:30 – 8:34 Commercials 8:34 – 8: 46 Show 8:46 – 8:50 Commercials 8:50 – 9:00 Show
11:00 –11:04 Commercial 11:04 – 11:16 Docu 11:16 – 11:20 Commercial 11:20 – 11:30 Docu11:30 – 12:00 MN National Anthem, Station ID, Commercials, Program Commercials, Sign off11:30 – 11:40 Commercials11:40 – 11:48 Program Commercials11:48 – 11:53 Station ID11:53 – 11:55 National Anthem11:55 – 12:00 Sign off The Programs in Relation to the 5 Broadcast Planning Steps and 5 Broadcast Components 1. Music Show 2. Morning Show a. Title: b. Timeslot c. Running Time d. 5 Broadcast Components Background Information - The program will cater segments that will inform, inspire, and entertain Filipino in the morning. The program will bring information through our news and public affairs segments. We want to bring the latest news for them to know what is happening and will happen the country and around the globe. The program will inspire people through true to life story segments such as documentaries about people in any walks of life. And lastly, the program will entertain people through segments such as showbiz news, games, trivias, and other means of entertaining people. - We need energetic and dynamic hosts to further liven up one’s mornings. - We also should have a bright and animated set design to set the mood and awaken the audience’s bearings. Objectives o To bring the latest and hottest information before everyone start their morning. o For Filipinos especially Bulakenyos to be inform , inspire and entertain before they start their day. Target Audience o The students, employees, and other people who needs to be informed early in the morning.
Strategy The show will be very different from other kinds of morning programs in such ways: o The set/ ambiance o Kinds of informing people – Using latest gadgets o People will benefit in a way of giving prizes. Overall Scheduling o Naturally, a morning show must be placed during the time when most people are usually just waking up or has woken up. We decided to have a two-hour morning program because this show is like a magazine program already since it tackles and touches on a lot of topics. e. 5 Steps to Broadcast Planning Objectives o To inform, inspire, and entertain Filipino especially Bulakenyos and Maloleoos in their early day living Determine Priority o To discuss every point in news, entertainment and of course the life of Filipino in a morning show. We want to scan all the needs of an individual in a two-hour program. Identify Resources We always rely on our people in terms of: o technical aspects o research papers, and others things that will be needed on the pre- production, post production and the production itself. Executing Action Programs o We are going to shoot it live so that we will always be accurate in time,date and latest news. Maintaining Control o We do not just set our minds on what we are going to have and we will always polish everything that is produce.3. Educational Show a. Title:”Super Pinoy” b. Timeslot: c. Running Time: d. 5 Broadcast Components
Background InformationThe show will have a lively host, a teacher perhaps that could also share her thoughts. Statement of Objectives o To entertain and to educate everyone who are watching the show in a fun, interactive way o To provide another means of learning that is confined within the four walls of a classroom Target Audience Definition o Kids especially toddlers and those in the elementary level. o The show should also be produced in such an enjoyable and lively that also the young at heart and parents and teachers may also take interest in watching the show. Strategy o The show will be done in a more interactive manner so the audience will have further participation. o They also send requests for topics they would to be featured. o Bright and extraordinary kids will also be recognized to inspire the kids to be more studious and determined to learn. Overall Scheduling o We chose to put this show during mornings because kids are usually early birds especially when it comes to watching television and catching their favorite shows before they set off for school. e. 5 Steps to Broadcast Planning Statement of Objectives o To entertain and to educate everyone who are watching the show in a fun, interactive way o To provide another means of learning that is confined within the four walls of a classroom Determine Priority o To entertain and to educate everyone who are watching the show in a fun, interactive way Identify Resources o Listening Skills o Communication skills o People Skills Executing Action Programs o The show will not look like a class room set up so that it won’t look andsound boring. o Extensive research on social trends on the education programs and onthe relevant topics to be discussed to children and students nowadays. Maintain Control
o We make it a point to check and re-check our work to make sure that we are indeed already contented with the outcome.4. Cartoons a. Title: Doraemon and Grimm’s Fairy Tales b. Timeslot: c. Running Time: d. 5 Broadcast Components Background Information o Canned shows like these cartoons need dubbers who will provide the voice because foreign shows are produced and packaged in a foreign language. o Sound effects engineers who will be in charge of appropriate sounds are also in must in producing and dubbing cartoons. Statement of Objectives o To entertain children with shows that provides them with moral lessons o To enable children to have fun and enjoy their free time during mornings Target Audience Definition o Children who loves having fun watching cartoons. o These kind of show encompasses all ages and classes because the young and young at heart will be able to enjoy watching them. Strategy o Employ dubbers who are really good at what they do to infuse a new attack and flavor into the shows. Overall Scheduling o We believe that watching cartoons at morning is the best time for the children to enjoy because their minds are still very much fresh and active from last night’s sleep. e. 5 Steps in Broadcast Planning Objectives o To entertain children with shows that provides them with moral lessons o To enable children to have fun and enjoy their free time during mornings Determine Priority o To entertain children with shows that provides them with moral lessons Identify resources o People skills o Communication skills o Technical skills Executing Action Programs o Employ dubbers and technical people who are capable and knowledgable enough in dealing with canned cartoons. o Ensure to buy the rights of showing the particular shows.
Maintaining Control o Regularly check for ratings and feedbacks.5. Health Watch Program a. Title: “RONDA KALUSUGAN” b. Time Slot: 4:30- 5:00 pm c. Running Time: 30 Minutes d. 5 Broadcast Components Background Information o Hosts, which are knowledgeable about the viewpoint of the program. o Specialist is needed to have credibility on what the hosts are stating. o Researchers and segments producers that will give different matters, topic or concern for each airing. o Production team that has skills in technical and creative side and the ability also in need to produce a program. Statement Of Objectives o To lend a hand and guide the lifestyle of citizens especially Maloleños that will help in making them more lively and healthy to interact within the society. o To provide some tips with regards to health matters. o To contribute and set right information about some old beliefs regarding lifestyle Target Audience o To add healthy living to the life of listeners, and to contribute some information that will help everyone such as teenagers, athletes, and adults to know the fact about some things related to health. Strategy o To get the attention of Maloleños, we will produce a mobile barangay health program and go through each barangay who is merely need a helping hand. o We are also giving a chance to all the viewers to ask questions about their concerns. o We are also intended to give tips, prevention, and right information to all of the people, whom are concern on their health. Overall Scheduling o The production team decided to place this program in the afternoon because we think that viewers in that time are in mood to watch programs.
e. 5 Steps to Broadcast Planning Objectives o To lend a hand and guide the lifestyle of citizens especially Maloleños that will help in making them more lively and healthy to interact within the society. o To provide some tips with regards to health matters. o To contribute and set right information about some old beliefs regarding lifestyle. Determine Priority o To lend a hand and guide the lifestyle of citizens especially Maloleños that will help in making them more lively and healthy to interact within the society. Identify Resources o Abilities, skills and performance are in need to establish this program with good quality. And also one must have clear understanding of the topic of this program. o For making this program more lively and on going; producers, program managers, directors, assistants, staffs, and (target) subjects are needed to complete and sustain the whole thing. o Program also need to make use of equipments, gadgets, props or other stuffs to cover the production. Executing Action Programs o Cooperation, communication, coordination, and creativity are merely needed during production to make sure that our programs are well-produced. o During production, the team must be ready, alert and always support every shot to prevent cramming. Maintaining Control o Always do visit and evaluate the activity that the team does, to polish if ever there is an imperfection in the shots. o Conservation of program resources will do for the next production.6. Cooking Show a. Title: b. Timeslot: c. Running Time: d. 5 Broadcast Components Background Information o The program will need a chef/cook. o The program will need an effective host that can increase the interest of the viewers. Statement of Objectives o To showcase the rich and diverse cuisines of Bulacan.
o To promote the skills of the different people who are aspiring cooks/chefs.Target Audience Definition o Target viewers of the show will encompass the men and women, young or old, especially the Maloleoos and Bulakenya mothers.Strategy o The program will not be the usual studio-type set up, we will perform the show in outdoor – in different places in Malolos and other towns in Bulacan. o The competition will be composed of contestants with their original recipes.Over All Scheduling o We allotted a one hour time slot (11am to 12nn) in the program because it is the time when people are preparing lunch and also to give new ideas on how to prepare easy and affordable food. e. 5 Steps to Broadcast PlanningObjectives o To showcase the rich and diverse cuisines of Bulacan. o To promote the skills of the different people who are aspiring cooks/chefs.Determining Priority o Main priority of the show is to showcase the rich cuisines of Malolos.Identifying Resources o Cooking Skills – since the program is a competition, the show will need a skilled professional who is knowledgeable in cooking. o Communication Skills – the host and the cooks alike shall have an effective and efficient fluency in interacting with people o Technical Skills. For the people behind the camera who will work on the production and post-production, these skills are a must.Executing of Action Programs o Given that the program’s set up is outdoor and will be held in different places in Malolos and other towns in Bulacan, we will secure all the needed documents and permits to secure the shoot.Maintaining Control o The production team of the show will have a continuous research to be able to offer new and interesting ideas for the program.
7. Variety Show a. Title: “Noon Out Loud” b. Timeslot: c. Running Time: d. 5 Broadcast Components Background Information o The program will showcase different segments such as a sing-a-long contest and games. o It also includes different intermission numbers, and other kinds of segments. o Hosts who are energetic and lively must be acquired. Objectives o To entertain people during lunch time. o To help those people who will be able to join the games. o To inspire the viewers that they can get help from those kind of programs Target Audience o The show caters all ages, classes and genders. Strategy o There will be an on line and texting contests for those viewers who wants to win big prices. We also have live audience participation for effective program strategy. Schedule o It will be aired during lunch time so that the whole family can watch it together. o It is usually the time when people are relaxed and enjoying their free time so this is an appropriate time to air a variety show.e. 5 Steps of Broadcast Planning Objectives o To entertain people during lunch time. o To help those people who will be able to join the games. o To inspire the viewers that they can get help from those kind of programs Determine Priority o To give to those who in need and at the same time, we make them happy. Identify Resources o We rely everything on our people, making any aspects in production successful. o People skills
o Communication skills o Technical skills Executing Action Programs o We will shoot it live accompanying by live audience for additional enjoyment. Maintaining Control o Everything that will be produced is always being polished.8. Travel Show a. Title: b. Timeslot: c. Running Time: d. 5 Broadcast Components Background Information o Lively and energetic host (main host and/or segment hosts) o Segment producers for different aspects of a travel show (food, events, places, people etc.) o Production members who are adept and skilled creatively and technically. o Partners and contacts in the local government especially the Department of Tourism. Statement of Objectives o To promote and showcase the beauty of Bulacan particularly Malolos and its neighboring towns o To instill the audience the love for our own – own landmarks, history and ingenuity. o To expose and give rise to the current trends in travelling and gimmicks like the newest restaurants, hang-outs, shops, products, events etc. Target Audience Definition o We endeavor for this show to be a travel show for all ages and all classes. There will be segments and episodes that alternately cater to young and old, upper and lower classes that will be able to enjoy the sights and products we will feature at an affordable price. Strategy o We will acquire a mainstay host and different segment hosts per week who have a certain connection or relation to the segment they will host. o We will put up a blog spot where the featured people, places, events, products will be included so the viewers who missed the past episodes will still be able to check them out. o We will include bits and pieces of trivias every now and then during the course of the program.
o To make the show more interactive, we will accept letter senders through e-mail or snail mail that have suggestions to further improve the show. We will also allow requests from the audience who would want to join in the next adventures. Overall Scheduling o We decided to place the travel program during the usual siesta hours because we would like to give the audience a good enough reason to stay up and watch television instead. o Instead of the teleseryes which are sometimes dull and boring and monotonous, we opted for a dynamic travel program that will make them see their places within their area in a different light.e. 5 Steps to Broadcast Planning Objectives o To promote and showcase the beauty of Bulacan particularly Malolos and its neighboring towns o To instill the audience the love for our own – own landmarks, history and ingenuity. o To expose and give rise to the current trends in travelling and gimmicks like the newest restaurants, hang-outs, shops, products, events etc. Determine Priority o To promote and showcase the beauty of Bulacan particularly Malolos and its neighboring towns Identify Resources o Creative skills – These skills are a must in concocting a lively travel show that will serve as habitual TV program among the target audience. We must infuse new twists and tricks to further attract and pique the interests of the viewers. o People and social skills – Since our purpose is to promote and give recognition to the contemporary artists and businessmen in Malolos and other neighboring towns, we will do a lot of communicating and interacting with various people from different walks of life. o Technical skills – Photography, videography and editing skills during production and post-production will definitely come in handy. Executing Action Programs o We need to get in touch and establish a partnership with the local government of Malolos and neighboring towns especially the Department of Tourism. o We should also make sure to prepare the paper work like permit and request letters to shoot in certain heritage sites and other venues.
o We must acquire a host or hosts with appropriate capabilities such as a pleasing personality, energetic and animated communication skills, good- looking or appealing enough to the target audience. o The production team most especially the director, writer/s, segment producers, location managers and researchers must work effectively and efficiently to come up with effective episodes weekly or daily. Maintaining Control o Continuously and regularly conduct researches and surveys that will make the show closer to the hearts of the viewers. o Listen and appreciate feedbacks, positive or negative and learn from those comments in order to produce more effective and polished episodes.9. Sports Program a. Title: b. Timeslot: c. Running Time: d. 5 Broadcast Components Background Information o We need a main host and a guest each episode (for example an athlete, sports analyst, sports enthusiast and the like) o We also need avid researchers who will regularly check for updates on the sporting events inside and outside the province, region and country. Statement of objectives o To showcase the talent and skills of Filipino athletes especially Bulakenyos o To feature different sports around the world, of what is hip and hot in the world of sports Target audience o Sports enthusiasts and aficionados o Athletes o Caters to all genders, classes and ages as long as they are into sports Strategy o The program will go for an extensive research to feature a current and hardworking athlete.
Overall scheduling o We chose to air this in the afternoon because this is usually when athletes and sports enthusiasts are resting and enjoying their free time from training and such. e. 5 Steps to Broadcast Planning Objectives o To showcase the talent and skills of Filipino athletes especially Bulakenyos o To feature different sports around the world, of what is hip and hot in the world of sports Determine Priority o To showcase the talent and skills of Filipino athletes especially Bulakenyos Identify Resources o Human resources. We worked together to brainstorm ideas for our program planning. o People skills. We rely in each members skills. o Listening skills. It is must in our group, much more now, because we were also busy in other projects. We make sure that, we always respect and acknowledge each opinions and suggestions.4. Execute action program- We gave each member a specific task and programs. There were others who are assignedPowerPoint presentation and written report.- We keep in touch and updated about the status of our pre-production and designated tasksthrough electronic means (Facebook and texting)5. Maintaining Control- We check and consulted each member before finalizing each work.5 components 10. Fashion Show a. Title: b. Timeslot: c. Running Time: d. 5 Broadcast Components
Background Information o The program needs a fashion guru or blogger to help the participant o Also a participating clothing line or boutique for the clothing needs of theparticipant o A participating salon is also in need to complete the participants’makeover Statement of objectives o To showcase the talent of Maloleoos in terms of art and fashion o To help our fellow Maloleoos to bring out the artistic side of them o To boost the self confidence of Maloleoos by enhancing their physicalfeature through makeover. Target Audience o Fashion lovers o Class A, class B and upper class B o Young and old alike, regardless of the gender Strategy o The program concept will be like an ambush makeover. o The production team will go nearby schools and offices where they canfind people who are always on the go and at times had a stressful day at school andwork plus they can’t find time to manage their selves. o Fashion guru or bloggers will be invited to help them to enhance theirphysical features and at the same time boost their self confidence. Overall scheduling operation o The program will be aired 4:30 to 5:00pm since many viewers are athome by that time, from schools or offices. e. 5 steps in broadcast planning Objectives o To showcase the talent of Maloleoos in terms of art and fashion o To help our fellow Maloleoos to bring out the artistic/fashionistas side ofthem o To boost the self confidence of Maloleoos by enhancing their physicalfeature through makeover. Determine Priorities o To help our fellow Maloleoos to bring out the artistic/fashionistas side ofthem Identify Resources o Human Resources. The group members contribute ideas and opinions forthe betterment of program planning.
o Research skills. The group keeps on researching about the differentprogram formats assigned to them. o Listening skills. Since we have a leader and a broadcast manager wealways follow the task they assigned to us. Also, group members are listening to eachothers opinion and feedback. o Fashion knowledge. This of course is a must in producing kind ofprogram. Executing Action program o The ideas that were talked about last meeting was now being executedby group members by doing the different program formats assigned to them. o When the program formats are completed, it will be organized and willbe compile in a power point presentation. Maintaining Control o We are open for comments and suggestion coming from our instructorand classmate for the improvement of our program plan.