TOP 20 Improved Learning Concepts for<br />Midterms<br />Lady CharmayneHao<br />April  29, 2011<br />
TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />RiaAbendan / Lady CharmayneHao<...
9. Which of the following is not a company orientation:<br />People<br />Product<br />Marketing<br />Production<br />Selli...
9. Which of the following is not an example of company orientation:<br />Philippine’s MyPhone availability, low-priced, an...
There are 4 Types of Company Orientations<br />Production<br />Product<br />Company<br />Orientations<br />Selling<br />Ma...
Production Concept – customers want products that are available and inexpensive <br />Production<br /><ul><li>Focus is on ...
Applies mostly to unsought goods
Example: cemetery plots</li></ul>Selling<br />
Marketing Concept – finding the right products for your customers<br /><ul><li>Focus is on finding the right products for ...
9. Which of the following is not an example of company orientation:<br />Philippine’s MyPhone availability, low-priced, an...
TOP 10 Learning Questions for<br />(Chapter 2 Developing Marketing Strategies and Plans)<br />Sue Ann Silubrico / Lady Cha...
2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br />	A.  Promotional, Logistics and Pricing<br />	B. Plan...
2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br />	A.  Value Exploration, Value Creation, and 	Value De...
Porter’s Generic Strategies<br />8<br />Overall cost Leadership<br />Differentiation<br />Focus<br />Reference : Philip Ko...
What is Overall Cost Leadership?<br /> Company seeks to gain greater market share <br /> To increase their sales <br /> To...
What is Differentiation?<br />Product or service that offers unique attributes.<br /> Valued by customers<br /> Competitiv...
What is Focus?<br />Concentrates on meeting specialized needs of its customers<br />Focus on specific  customers or market...
2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br />	A.  Value Exploration, Value Creation, and 	Value De...
TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana / Lady Cha...
4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize ...
4. Which of the following is NOT a step in improving market intelligence? <br />Motivate channel members to share intellig...
Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Train Sales Force to scan...
4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize ...
TOP 10 Learning Questions for<br />Chapter 4: Conducting Marketing Research and Forecasting Demand<br />MeghaBehani / <br ...
#8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. S...
#8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. S...
Concept:What are the types of samples in order to generate primary data?<br /><ul><li>Probability Samples
Simple random
Stratified random
Cluster
Nonprobability Samples
Covenience
Judgement
Quota</li></ul>27<br />
In simple random sample, every  unit from the frame has an equal chance of being selected!<br />28<br />
Cluster sampling: Population is divided into several “clusters,” each representative of the population.<br />29<br />A com...
In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from ea...
#8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. S...
TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 <br />Joan Soliven / <br />Lady Char...
3. Which of these is a measurement      of customer satisfaction?<br />Customer loss Rate<br />Product Tasting <br /> Myst...
3. Which of the following  is not a measurement of customer satisfaction?<br />Customer loss Rate<br />Measure Consumer Pe...
Measurement for  Customer Satisfaction<br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansol...
Measurement for  Customer Satisfaction<br />Periodic Surveys<br />Customer Loss<br /> Rate<br />Mystery<br />Shopper<br />...
3. Which of the following  is not a measurement of customer satisfaction?<br />Customer loss Rate<br />Measure Consumer Pe...
TOP 10 Learning Questions for<br />Ch6: Analyzing Consumer Markets<br />Roleigh “Rolly” Tuazon / Lady CharmayneHao<br />15...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Relationship to children...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
Cultural Factors<br />41<br />Concept 1:<br />Cultural<br />View of self<br />Rituals<br />Relationship<br /> to others<br...
These affect one’s culture: <br />42<br />Concept 1:<br />Cultural<br />View of self<br />Rituals<br />Relationship<br /> ...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View ...
48<br />TOP 10 Learning Questions for<br />				Chapter 8<br />Identifying Market Segments &Targets<br />Sheilanor C. Turin...
49<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Niche<br />M...
50<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Regional<br ...
4 Levels of Target Marketing<br />Segment Marketing<br />Local Marketing<br />Niche Marketing<br />Individual Marketing<br...
52<br />4 Levels of Target Marketing<br />1. Individual – one-to-one/customized marketing<br />2. Segment – customers with...
53<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Regional<br ...
TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Soleil Gan / Lady CharmayneHao<br />April 2011<br />ht...
4. A brand is able to have the strongest relationship with a customer once: <br />It has an advantage over its competitors...
4. A brand is able to have the strongest relationship with a customer once: <br />It has established its presence<br />It ...
 Brand DynamicsCustomer-brand relationship<br />Bonding<br />Advantage<br />Performance<br />Relevance<br />Presence<br />...
It is when a brand has bonded with a customer does it get the customer’s unwavering loyalty<br />Bonding<br />Advantage<br...
4. A brand is able to have the strongest relationship with a customer once: <br />It has established its presence<br />It ...
TOP 10 Questions for<br />http://annaguray06.blogspot.com<br />Chapter 10:<br />Crafting the Brand Positioning<br />Anna K...
Communicability<br />Sustainability<br />Value Orientation<br />Feasibility<br />None of the above<br />Question w/ Answer...
Communicability<br />Sustainability<br />Believability<br />Feasibility<br />None of the above<br />Question w/ Answer<br ...
Company’s Perspective<br />Concept 4: Deliverability Criteria for PODs<br />http://annaguray06.blogspot.com<br />FEASIBILI...
Communicability<br />Sustainability<br />Believability<br />Feasibility<br />None of the above<br />Question w/ Answer<br ...
TOP 10 Learning Questions for<br />Setting Product Strategy #12<br />Ivy Villamor / Lady CharmayneHao<br />April 14, 2011<...
1. It is the a classification of product based on use and shopping habits of customers? <br />Durability and Tangibility<b...
1. It is the a classification of product based on use and shopping habits of customers? <br />Product Goods<br />Consumer ...
Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods)<br /><ul><li>Consumer Goods for...
1. It is the a classification of product based on use and shopping habits of customers? <br />Product Goods<br />Consumer ...
TOP 10 Learning QuestionsCh 13 Designing and Managing Services<br />Ronald Patrick G. Wenceslao / <br />Lady CharmayneHao<...
4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Flexibility<br />Perishability<b...
4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Perishability<br />Both A and B<...
6<br />Characteristics of Services<br />Intangibility<br />Inseparability<br />Variability<br />Perishability<br />
6<br />Perishability: Characteristic of a service<br />One of the other major characteristics of service is that they cann...
4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Perishability<br />Both A and B<...
TOP 10 Learning Questions for<br />Ch 14 Developing Pricing Strategies and Programs<br />Zaragoza / <br />Lady CharmayneHa...
7. Six Methods are employed to select the right prices. What is an important factor taken into consideration in these meth...
7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these meth...
Setting Price STEP 5: SELECT Prices through 6 METHODS considering 3 Different Factors<br />79<br />Markup<br />Target-retu...
This factor is what MAINLY DRIVES any company to PRODUCE and PRICE SET<br />80<br />From Philip Kotler’s, Marketing Manage...
7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these meth...
TOP 10 Learning Questions for<br />Chapter 16 – Managing Retailing, Wholesaling, and Logistics<br />Joseph Gabriel N. Mora...
Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br ...
Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br ...
Wholesaling functions are…<br />85<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
Wholesaling functions are… (cont’d)<br />86<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
Wholesaling functions are… (cont’d)<br />87<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br ...
http://jankenneth-obar.blogspot.com<br />TOP 10 Learning Questions for<br />Ch 17: Designing and Managing Integrated Marke...
http://jankenneth-obar.blogspot.com<br />2.  Marketing Tool that is well suited to highly targeted marketing efforts<br />...
http://jankenneth-obar.blogspot.com<br />2.  Marketing Tool that is well suited to highly targeted marketing efforts<br />...
http://jankenneth-obar.blogspot.com<br />Marketing Communication Mix<br />92<br />
http://jankenneth-obar.blogspot.com<br />Direct Marketing –Characteristics: Nonpublic, Immediate, Customized; well suited ...
http://jankenneth-obar.blogspot.com<br />2.  Marketing Tool that is well suited to highly targeted marketing efforts<br />...
TOP 10 Learning Questions for<br />Ch18: Managing Mass Communications<br />Ira A. Ong /<br />Lady CharmayneHao<br />April ...
7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Ra...
7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Ra...
Several media types are available.<br />Radio<br />Television<br />Direct Mail<br />Newspaper<br />Yellow Pages<br />Telep...
Several media types are available.<br />Magazine<br />Outdoor<br />Brochure<br />Newsletter<br />Internet<br />Reference: ...
Consider the variables before choosing an advertising medium<br />Reference: Philip Kotler’s Marketing Management, 13th ed...
7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Ra...
TOP 10 Learning Questions for<br />Chapter 20 Introducing New Market Offerings<br />Louie Mark Quizon / <br />Lady Charmay...
Capital shortages<br />Social and government constraints<br />Costs of development<br />A and B<br />A and C<br />103<br /...
Capital shortages<br />Social and government constraints<br />Costs of development<br />Social and economical constraints<...
How Can New Products Fail?<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquizon.blogspot.com<br />10...
Few ways left to improve products<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquizon.blogspot.com<...
Smaller market segments = Lower Sales and Profits<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquiz...
Consumer safety and environmental concerns<br />Social and governmental constraints<br />Costs of development<br />http://...
High R&D, manufacturing, and marketing costs<br />Social and governmental constraints<br />Costs of development<br />http:...
Lack funds for research and launching<br />Capital shortages<br />Faster required development time<br />http://louiemarkqu...
Compress development time<br />Capital shortages<br />Faster required development time<br />http://louiemarkquizon.blogspo...
Rivals - quick to copy successful products<br />Shorter product life cycles<br />http://louiemarkquizon.blogspot.com<br />...
Example: Bataan Nuclear Power Plant<br />Social and governmental constraints<br /><ul><li>Nuclear waste concern
House Bill 4631 is losing proponents </li></ul>http://louiemarkquizon.blogspot.com<br />113<br />
Capital shortages<br />Social and government constraints<br />Costs of development<br />Social and economical constraints<...
TOP 10 Learning Questions for<br />Tapping into Global Markets 21<br />Sandel, Lee Aizabel L. / Lady CharmayneHao<br />Apr...
1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Market products/se...
1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Export via indepen...
4 Stages of Internationalization<br />118<br />Stage 1<br />No <br />regular export activity<br />Stage 2<br />Export via ...
Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part  of the 4 stages of i...
1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Export via indepen...
TOP 10 Learning Questions for<br />Chapter 22: Managing A Holistic Marketing Organization For The Long Run<br />Mira Lynn ...
7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Perf...
7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Perf...
124<br />Marketing Control Done thru a CONTROL PROCESS<br />A) What do we want to achieve?<br />B) What is happening?<br /...
125<br />Goal Setting<br />A) What do we want to achieve? <br />B) What is happening?<br />C) Why is it happening?<br />D)...
126<br />Performance Measurement<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happenin...
127<br />Performance Diagnosis<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?...
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Top 20 improved questions.hao

  1. 1. TOP 20 Improved Learning Concepts for<br />Midterms<br />Lady CharmayneHao<br />April 29, 2011<br />
  2. 2. TOP 10 Learning Questions for<br />Chapter 1: Defining Marketing for the 21st Century<br />RiaAbendan / Lady CharmayneHao<br />April 2011<br />
  3. 3. 9. Which of the following is not a company orientation:<br />People<br />Product<br />Marketing<br />Production<br />Selling<br />3<br />
  4. 4. 9. Which of the following is not an example of company orientation:<br />Philippine’s MyPhone availability, low-priced, and high production efficiency.<br />Samsung product innovation and top of the line quality and performance<br />SunLife Financial Insurance’s wide variety of products <br />Nokia’s probe and learn concepts<br />None of the above<br />4<br />
  5. 5. There are 4 Types of Company Orientations<br />Production<br />Product<br />Company<br />Orientations<br />Selling<br />Marketing<br />
  6. 6. Production Concept – customers want products that are available and inexpensive <br />Production<br /><ul><li>Focus is on production efficiency, low cost and mass distribution</li></li></ul><li>Product Concept – customers want products that offer the highest quality and performance <br />Product<br /><ul><li>Focus is on quality, performance and continuous innovation</li></li></ul><li>Selling Concept – consumers, if left alone, will not buy<br /><ul><li>Focus is for company to sell what they make
  7. 7. Applies mostly to unsought goods
  8. 8. Example: cemetery plots</li></ul>Selling<br />
  9. 9. Marketing Concept – finding the right products for your customers<br /><ul><li>Focus is on finding the right products for customers through research</li></ul>Marketing<br />
  10. 10. 9. Which of the following is not an example of company orientation:<br />Philippine’s MyPhone availability, low-priced, and high production efficiency.<br />Samsung product innovation and top of the line quality and performance<br />SunLife Financial Insurance’s wide variety of products <br />Nokia’s probe and learn concepts<br />None of the above<br />10<br />
  11. 11. TOP 10 Learning Questions for<br />(Chapter 2 Developing Marketing Strategies and Plans)<br />Sue Ann Silubrico / Lady CharmayneHao<br />April 15, 2011<br />http://suesilubrico.blogspot.com/<br />
  12. 12. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br /> A. Promotional, Logistics and Pricing<br /> B. Planning, Implementing and Controlling<br /> C. Overall cost leadership, Differentiation<br /> and Focus<br /> D. Customer intimacy, Operational Excellence<br /> and Product leadership<br /> E. None of the above<br />12<br />Answer<br />http://suesilubrico.blogspot.com/<br />
  13. 13. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br /> A. Value Exploration, Value Creation, and Value Delivery<br /> B. Overall cost leadership, Differentiation and Focus<br /> C. Overall product leadership, Diversity<br /> and Focus<br /> D. Value Examination, Value convergence, and Value Differentiation<br /> E. None of the above<br />12<br />http://suesilubrico.blogspot.com/<br />
  14. 14. Porter’s Generic Strategies<br />8<br />Overall cost Leadership<br />Differentiation<br />Focus<br />Reference : Philip Kotler’s Marketing Management 13th Edition<br />http://suesilubrico.blogspot.com/<br />
  15. 15. What is Overall Cost Leadership?<br /> Company seeks to gain greater market share <br /> To increase their sales <br /> To have lower prices than the competition<br />9<br />Explanation of Concept<br />Reference : Philip Kotler’s Marketing Management 13th Edition<br />http://suesilubrico.blogspot.com/<br />
  16. 16. What is Differentiation?<br />Product or service that offers unique attributes.<br /> Valued by customers<br /> Competitive advantage based on products or service.<br />10<br />Explanation of Concept<br />Reference : Philip Kotler’s Marketing Management 13th Edition<br />http://suesilubrico.blogspot.com/<br />
  17. 17. What is Focus?<br />Concentrates on meeting specialized needs of its customers<br />Focus on specific customers or markets<br />11<br />Explanation of Concept<br />Reference : Philip Kotler’s Marketing Management 13th Edition<br />http://suesilubrico.blogspot.com/<br />
  18. 18. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.<br /> A. Value Exploration, Value Creation, and Value Delivery<br />B. Overall cost leadership, Differentiation and Focus<br /> C. Overall product leadership, Diversity<br /> and Focus<br /> D. Value Examination, Value convergence, and Value Differentiation<br /> E. None of the above<br />12<br />Answer<br />http://suesilubrico.blogspot.com/<br />
  19. 19. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana / Lady CharmayneHao<br />April 2011<br />http://kavellana.blogspot.com<br />
  20. 20. 4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Utilize economic data resources<br />None of the above<br />20<br />http://kavellana.blogspot.com<br />
  21. 21. 4. Which of the following is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />21<br />http://kavellana.blogspot.com<br />
  22. 22. Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Train Sales Force to scan for developments<br />Utilize government data resources<br />Utilize a customer advisory panel<br />Collect customer feedback online<br />Purchase information<br />Network externally<br />22<br />http://kavellana.blogspot.com<br />
  23. 23. 4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Utilize economic data resources<br />None of the above<br />23<br />http://kavellana.blogspot.com<br />
  24. 24. TOP 10 Learning Questions for<br />Chapter 4: Conducting Marketing Research and Forecasting Demand<br />MeghaBehani / <br />Lady CharmayneHao<br />15th April ’2011<br />
  25. 25. #8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. Simple random samples<br />D. Samples where one belongs to probability sample and the other belongs to non-probability sample<br />E. None of the above<br />25<br />
  26. 26. #8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. Simple Random samples<br />D. Both A and B<br />E. Both A and C<br />26<br />
  27. 27. Concept:What are the types of samples in order to generate primary data?<br /><ul><li>Probability Samples
  28. 28. Simple random
  29. 29. Stratified random
  30. 30. Cluster
  31. 31. Nonprobability Samples
  32. 32. Covenience
  33. 33. Judgement
  34. 34. Quota</li></ul>27<br />
  35. 35. In simple random sample, every unit from the frame has an equal chance of being selected!<br />28<br />
  36. 36. Cluster sampling: Population is divided into several “clusters,” each representative of the population.<br />29<br />A common application of <br />cluster sampling involves<br /> election exit polls, where <br />certain election districts <br />are selected and sampled<br />
  37. 37. In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from each group<br />30<br />This is a common technique <br />when sampling population <br />of voters, stratifying across <br />racial or socio-economic lines.<br />
  38. 38. #8: Cluster sample and Quota sample are types of ___<br />A. Probability samples<br />B. Non-Probability samples<br />C. Simple Random samples<br />D. Both A and B<br />E. Both A and C<br />31<br />
  39. 39. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 <br />Joan Soliven / <br />Lady CharmayneHao<br />April 15, 2011<br />http://joansoliven.blogspot.com/<br />
  40. 40. 3. Which of these is a measurement of customer satisfaction?<br />Customer loss Rate<br />Product Tasting <br /> Mystery Shopper<br />Periodic Surveys<br />Monitor Competitive Performance <br />http://joansoliven.blogspot.com/<br />
  41. 41. 3. Which of the following is not a measurement of customer satisfaction?<br />Customer loss Rate<br />Measure Consumer Penetration<br />Mystery Shopper<br />Periodic Surveys<br />Monitor Competitive Performance <br />http://joansoliven.blogspot.com/<br />
  42. 42. Measurement for Customer Satisfaction<br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansoliven.blogspot.com/<br />
  43. 43. Measurement for Customer Satisfaction<br />Periodic Surveys<br />Customer Loss<br /> Rate<br />Mystery<br />Shopper<br />Monitor <br />Competitive<br />Performance <br /><ul><li>Track customer</li></ul>satisfaction<br /><ul><li> experience</li></ul>company’s<br />& competitor’s<br />Products & service<br /><ul><li>To find out why</li></ul>they stop buying<br /><ul><li> find out the customer</li></ul>Satisfaction rate of <br />Competitors. <br />Source: Marketing Management 13th Edition by Philip Kotler<br />http://joansoliven.blogspot.com/<br />
  44. 44. 3. Which of the following is not a measurement of customer satisfaction?<br />Customer loss Rate<br />Measure Consumer Penetration<br />Mystery Shopper<br />Periodic Surveys<br />Monitor Competitive Performance <br />http://joansoliven.blogspot.com/<br />
  45. 45. TOP 10 Learning Questions for<br />Ch6: Analyzing Consumer Markets<br />Roleigh “Rolly” Tuazon / Lady CharmayneHao<br />15 April 2011<br />http://rbtuazon.blogspot.com<br />
  46. 46. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Relationship to children<br />B. View of Self, Relationship to God, Rituals<br />C. Relationship to others, Social taboos, View of Self<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />39<br />http://rbtuazon.blogspot.com<br />
  47. 47. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />40<br />http://rbtuazon.blogspot.com<br />
  48. 48. Cultural Factors<br />41<br />Concept 1:<br />Cultural<br />View of self<br />Rituals<br />Relationship<br /> to others<br />Kotler, Keller. Marketing Management, 13th Edition. <br />http://rbtuazon.blogspot.com<br />
  49. 49. These affect one’s culture: <br />42<br />Concept 1:<br />Cultural<br />View of self<br />Rituals<br />Relationship<br /> to others<br />Kotler, Keller. Marketing Management, 13th Edition. <br />http://rbtuazon.blogspot.com<br />
  50. 50. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />43<br />http://rbtuazon.blogspot.com<br />
  51. 51. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />44<br />http://rbtuazon.blogspot.com<br />
  52. 52. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />45<br />http://rbtuazon.blogspot.com<br />
  53. 53. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />46<br />http://rbtuazon.blogspot.com<br />
  54. 54. 2. What three views affect one’s culture? (Slide 5)<br />A. View of Self, Relationship to others, Reflection<br />B. View of Self, Relationship to God, Rituals<br />C. View of others, Relationship with society, Rituals<br />D. View of Self, relationship to others, Rituals<br />E. None of the above. <br />47<br />http://rbtuazon.blogspot.com<br />
  55. 55. 48<br />TOP 10 Learning Questions for<br /> Chapter 8<br />Identifying Market Segments &Targets<br />Sheilanor C. Turingan /<br />LadyCharmayneHao<br />April 14, 2011<br />http://sheilanorturingan.blogspot.com<br />
  56. 56. 49<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Niche<br />Mass<br />http://sheilanorturingan.blogspot.com<br />
  57. 57. 50<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Regional<br />Niche<br />http://sheilanorturingan.blogspot.com<br />
  58. 58. 4 Levels of Target Marketing<br />Segment Marketing<br />Local Marketing<br />Niche Marketing<br />Individual Marketing<br />http://sheilanorturingan.blogspot.com<br />
  59. 59. 52<br />4 Levels of Target Marketing<br />1. Individual – one-to-one/customized marketing<br />2. Segment – customers with similar needs<br />3. Local – tailored to needs of customers in trading areas, neighborhoods<br />4. Niche – customers with distinct set of needs<br />http://sheilanorturingan.blogspot.com<br />
  60. 60. 53<br />2. The following are levels of target marketing, except?<br />Individual<br />Segment<br />Local<br />Regional<br />Niche<br />http://sheilanorturingan.blogspot.com<br />
  61. 61. TOP 10 Learning Questions for<br />Ch 9: Creating Brand Equity<br />Soleil Gan / Lady CharmayneHao<br />April 2011<br />http://taeyangxinyi.blogspot.com<br />
  62. 62. 4. A brand is able to have the strongest relationship with a customer once: <br />It has an advantage over its competitors<br />It delivers and performs as expected, or more<br />It is able to bond with the customer<br />It has relevance on the customer’s life<br />It is known by the customer<br />55<br />http://taeyangxinyi.blogspot.com<br />
  63. 63. 4. A brand is able to have the strongest relationship with a customer once: <br />It has established its presence<br />It has relevance on the customer’s life<br />It is able to bond with the customer<br />It meets expected performance<br />It has a competitive advantage<br />56<br />http://taeyangxinyi.blogspot.com<br />
  64. 64. Brand DynamicsCustomer-brand relationship<br />Bonding<br />Advantage<br />Performance<br />Relevance<br />Presence<br />Loyalty increases as you go up!<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  65. 65. It is when a brand has bonded with a customer does it get the customer’s unwavering loyalty<br />Bonding<br />Advantage<br />Performance<br />Relevance<br />Presence<br />The “bonded” customers builds a stronger relationship with the brand and spends more on it than the lower levels<br />Ex: Customers would spend more to have a party at Jollibee than have it on their own home, even if it is more costly to do so<br />From Philip Kotler’s, Marketing Management, 13th ed. <br />http://taeyangxinyi.blogspot.com<br />
  66. 66. 4. A brand is able to have the strongest relationship with a customer once: <br />It has established its presence<br />It has relevance on the customer’s life<br />It is able to bond with the customer<br />It meets expected performance<br />It has a competitive advantage<br />59<br />http://taeyangxinyi.blogspot.com<br />
  67. 67. TOP 10 Questions for<br />http://annaguray06.blogspot.com<br />Chapter 10:<br />Crafting the Brand Positioning<br />Anna Katrina L. Guray / <br />Lady CharmayneHao<br />April 15, 2011<br />
  68. 68. Communicability<br />Sustainability<br />Value Orientation<br />Feasibility<br />None of the above<br />Question w/ Answer<br />http://annaguray06.blogspot.com<br />4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?<br />61<br />
  69. 69. Communicability<br />Sustainability<br />Believability<br />Feasibility<br />None of the above<br />Question w/ Answer<br />http://annaguray06.blogspot.com<br />4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?<br />62<br />
  70. 70. Company’s Perspective<br />Concept 4: Deliverability Criteria for PODs<br />http://annaguray06.blogspot.com<br />FEASIBILITY<br />COMMUNICABILITY<br />SUSTAINABILITY<br />
  71. 71. Communicability<br />Sustainability<br />Believability<br />Feasibility<br />None of the above<br />Question w/ Answer<br />http://annaguray06.blogspot.com<br />4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?<br />64<br />
  72. 72. TOP 10 Learning Questions for<br />Setting Product Strategy #12<br />Ivy Villamor / Lady CharmayneHao<br />April 14, 2011<br />A Downloadable Template<br />For use in the Marketing Management Class of <br /> Prof. Remigio Joseph De Ungria<br />
  73. 73. 1. It is the a classification of product based on use and shopping habits of customers? <br />Durability and Tangibility<br />Industrial Goods<br />Consumer Goods<br />Homo/Heterogeneous Goods<br />None of the above<br />66<br />
  74. 74. 1. It is the a classification of product based on use and shopping habits of customers? <br />Product Goods<br />Consumer Goods<br />Corporate Goods<br />Durable Goods<br />Industrial Goods<br />67<br />http://www.slideshare.net/ivyvillamor<br />
  75. 75. Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods)<br /><ul><li>Consumer Goods for end users’ consumption on the basis of shopping habits.</li></ul>Convenience<br />Shopping<br />Specialty<br />Unsought<br />http://www.slideshare.net/ivyvillamor<br />
  76. 76. 1. It is the a classification of product based on use and shopping habits of customers? <br />Product Goods<br />Consumer Goods<br />Corporate Goods<br />Durable Goods<br />Industrial Goods<br />69<br />http://www.slideshare.net/ivyvillamor<br />
  77. 77. TOP 10 Learning QuestionsCh 13 Designing and Managing Services<br />Ronald Patrick G. Wenceslao / <br />Lady CharmayneHao<br />April 2011<br />rgwenceslao.blogspot.com<br />
  78. 78. 4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Flexibility<br />Perishability<br />None of the above<br />All of the above<br />
  79. 79. 4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Perishability<br />Both A and B<br />None of the above<br />All of the above<br />
  80. 80. 6<br />Characteristics of Services<br />Intangibility<br />Inseparability<br />Variability<br />Perishability<br />
  81. 81. 6<br />Perishability: Characteristic of a service<br />One of the other major characteristics of service is that they cannot be stored for later use or sale - Perishability. When the demand is steady, then service Perishability is not a problem but the service sector face a huge problem when the demand fluctuates.<br />
  82. 82. 4<br />4. Which of the following is a characteristic of a service?<br />Adaptability<br />Perishability<br />Both A and B<br />None of the above<br />All of the above<br />
  83. 83. TOP 10 Learning Questions for<br />Ch 14 Developing Pricing Strategies and Programs<br />Zaragoza / <br />Lady CharmayneHao<br />April 15, 2011<br />meghanngettingthere.blogspot.com<br />
  84. 84. 7. Six Methods are employed to select the right prices. What is an important factor taken into consideration in these methods?<br />77<br />Customer’s Needs<br />Customer’s Wants<br />Customer’s Demand<br />Customer’s Function<br />Customer’s Perception<br />meghanngettingthere.blogspot.com<br />
  85. 85. 7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these methods.<br />78<br />Customer’s Needs<br />Customer’s Wants<br />Customer’s Demand<br />Customer’s Satisfaction<br />Customer’s Perception<br />meghanngettingthere.blogspot.com<br />
  86. 86. Setting Price STEP 5: SELECT Prices through 6 METHODS considering 3 Different Factors<br />79<br />Markup<br />Target-return<br />Perceived-value<br />Value<br />Going-rate<br />Auction-type<br />From Philip Kotler’s, Marketing Management, 13th Edition<br />meghanngettingthere.blogspot.com<br />
  87. 87. This factor is what MAINLY DRIVES any company to PRODUCE and PRICE SET<br />80<br />From Philip Kotler’s, Marketing Management, 13th Edition<br />meghanngettingthere.blogspot.com<br />
  88. 88. 7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these methods.<br />81<br />Customer’s Needs<br />Customer’s Wants<br />Customer’s Demand<br />Customer’s Satisfaction<br />Customer’s Perception<br />meghanngettingthere.blogspot.com<br />
  89. 89. TOP 10 Learning Questions for<br />Chapter 16 – Managing Retailing, Wholesaling, and Logistics<br />Joseph Gabriel N. Morales /<br />Lady CharmayneHao<br />April 14, 2011<br />
  90. 90. Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br />Management Services & Counselling<br />Buying and assortment building<br />Cost Bearing<br />83<br />
  91. 91. Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br />Management Services & Counseling<br />Advertising and delivering<br />Buying and assortment building<br />84<br />
  92. 92. Wholesaling functions are…<br />85<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  93. 93. Wholesaling functions are… (cont’d)<br />86<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  94. 94. Wholesaling functions are… (cont’d)<br />87<br />Source: Marketing Management 13th Ed by Philip Kotler<br />
  95. 95. Question 6<br />The following are part of Wholesaling Functions, except:<br />Selling and Promoting<br />Bulk Breaking<br />Management Services & Counseling<br />Advertising and delivering<br />Buying and assortment building<br />88<br />
  96. 96. http://jankenneth-obar.blogspot.com<br />TOP 10 Learning Questions for<br />Ch 17: Designing and Managing Integrated Marketing Communication<br />Jan Kenneth Obar / <br />Lady CharmayneHao<br />April 15, 2011<br />
  97. 97. http://jankenneth-obar.blogspot.com<br />2. Marketing Tool that is well suited to highly targeted marketing efforts<br />Public relations<br />Direct Marketing<br />Advertising<br />Personal selling<br />Sales Promotion<br />90<br />
  98. 98. http://jankenneth-obar.blogspot.com<br />2. Marketing Tool that is well suited to highly targeted marketing efforts<br />Indirect Marketing<br />Direct Marketing<br />Advertising<br />Personal selling<br />Sales Promotion<br />91<br />
  99. 99. http://jankenneth-obar.blogspot.com<br />Marketing Communication Mix<br />92<br />
  100. 100. http://jankenneth-obar.blogspot.com<br />Direct Marketing –Characteristics: Nonpublic, Immediate, Customized; well suited for highly targeted marketing efforts.<br />Examples:<br />-Telemarketing<br />-Direct Mail<br />-Online <br />93<br />
  101. 101. http://jankenneth-obar.blogspot.com<br />2. Marketing Tool that is well suited to highly targeted marketing efforts<br />Indirect Marketing<br />Direct Marketing<br />Advertising<br />Personal selling<br />Sales Promotion<br />94<br />
  102. 102. TOP 10 Learning Questions for<br />Ch18: Managing Mass Communications<br />Ira A. Ong /<br />Lady CharmayneHao<br />April 2011<br />
  103. 103. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Radio<br />Newspaper<br />Direct Mail<br />Billboard<br />None of the above<br />
  104. 104. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Radio<br />Newspaper<br />Direct Mail<br />Billboard<br />Internet<br />
  105. 105. Several media types are available.<br />Radio<br />Television<br />Direct Mail<br />Newspaper<br />Yellow Pages<br />Telephone<br />
  106. 106. Several media types are available.<br />Magazine<br />Outdoor<br />Brochure<br />Newsletter<br />Internet<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br />
  107. 107. Consider the variables before choosing an advertising medium<br />Reference: Philip Kotler’s Marketing Management, 13th edition<br />
  108. 108. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.<br />Radio<br />Newspaper<br />Direct Mail<br />Billboard<br />Internet<br />
  109. 109. TOP 10 Learning Questions for<br />Chapter 20 Introducing New Market Offerings<br />Louie Mark Quizon / <br />Lady CharmayneHao<br />April 15, 2011<br />http://louiemarkquizon.blogspot.com<br />
  110. 110. Capital shortages<br />Social and government constraints<br />Costs of development<br />A and B<br />A and C<br />103<br />5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?<br />http://louiemarkquizon.blogspot.com<br />
  111. 111. Capital shortages<br />Social and government constraints<br />Costs of development<br />Social and economical constraints<br />Product line risk<br />104<br />5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?<br />http://louiemarkquizon.blogspot.com<br />
  112. 112. How Can New Products Fail?<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquizon.blogspot.com<br />105<br />
  113. 113. Few ways left to improve products<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquizon.blogspot.com<br />106<br />
  114. 114. Smaller market segments = Lower Sales and Profits<br />Shortage of ideas<br />Fragmented markets<br />http://louiemarkquizon.blogspot.com<br />107<br />
  115. 115. Consumer safety and environmental concerns<br />Social and governmental constraints<br />Costs of development<br />http://louiemarkquizon.blogspot.com<br />108<br />
  116. 116. High R&D, manufacturing, and marketing costs<br />Social and governmental constraints<br />Costs of development<br />http://louiemarkquizon.blogspot.com<br />109<br />
  117. 117. Lack funds for research and launching<br />Capital shortages<br />Faster required development time<br />http://louiemarkquizon.blogspot.com<br />110<br />
  118. 118. Compress development time<br />Capital shortages<br />Faster required development time<br />http://louiemarkquizon.blogspot.com<br />111<br />
  119. 119. Rivals - quick to copy successful products<br />Shorter product life cycles<br />http://louiemarkquizon.blogspot.com<br />112<br />
  120. 120. Example: Bataan Nuclear Power Plant<br />Social and governmental constraints<br /><ul><li>Nuclear waste concern
  121. 121. House Bill 4631 is losing proponents </li></ul>http://louiemarkquizon.blogspot.com<br />113<br />
  122. 122. Capital shortages<br />Social and government constraints<br />Costs of development<br />Social and economical constraints<br />Product line risk<br />114<br />5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?<br />http://louiemarkquizon.blogspot.com<br />
  123. 123. TOP 10 Learning Questions for<br />Tapping into Global Markets 21<br />Sandel, Lee Aizabel L. / Lady CharmayneHao<br />April 14, 2011<br />www.leeaizabelsandel.blogspot.com<br />
  124. 124. 1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Market products/service internationally<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />116<br />www.leeaizabelsandel.blogspot.com<br />
  125. 125. 1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />None of the above<br />117<br />www.leeaizabelsandel.blogspot.com<br />
  126. 126. 4 Stages of Internationalization<br />118<br />Stage 1<br />No <br />regular export activity<br />Stage 2<br />Export via <br />independent agents<br />Stage 3<br />Establish sales subsidiaries<br />Stage 4<br />Establish production facilities abroad<br />www.leeaizabelsandel.blogspot.com<br />
  127. 127. Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler)<br />119<br />Stage 1<br />No <br />regular export activity<br />Stage 2<br />Export via <br />independent agents<br />Stage 3<br />Establish sales subsidiaries<br />Stage 4<br />Establish production facilities abroad<br />www.leeaizabelsandel.blogspot.com<br />
  128. 128. 1. The following are the stages of Internationalization except…<br />No regular export activities.<br />Export via independent agents<br />Establish sales subsidiaries<br />Establish production facilities abroad<br />None of the above<br />120<br />www.leeaizabelsandel.blogspot.com<br />
  129. 129. TOP 10 Learning Questions for<br />Chapter 22: Managing A Holistic Marketing Organization For The Long Run<br />Mira Lynn Serrano / <br />Lady CharmayneHao<br />April 14, 2011<br />miralynnserrano.blogspot.com<br />
  130. 130. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Performance Measurement<br />Performance Diagnosis<br />Corrective Action<br />None of the above<br />122<br />miralynnserrano.blogspot.com<br />
  131. 131. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Performance Measurement<br />Performance Dialysis<br />Performance Diagnosis<br />Corrective action<br />123<br />miralynnserrano.blogspot.com<br />
  132. 132. 124<br />Marketing Control Done thru a CONTROL PROCESS<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  133. 133. 125<br />Goal Setting<br />A) What do we want to achieve? <br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  134. 134. 126<br />Performance Measurement<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  135. 135. 127<br />Performance Diagnosis<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  136. 136. 128<br />Corrective Action<br />A) What do we want to achieve?<br />B) What is happening?<br />C) Why is it happening?<br />D) What should we do about it?<br />miralynnserrano.blogspot.com<br />
  137. 137. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? <br />Goal Setting<br />Performance Measurement<br />Performance Dialysis<br />Performance Diagnosis<br />Corrective action<br />129<br />miralynnserrano.blogspot.com<br />
  138. 138. TOP 10 Learning Questions forCh 19: Managing Personal Communications<br />Caroline P. Quarte / <br />Lady CharmayneHao<br />April 2011<br />http://carolinequarte.blogspot.com/<br />
  139. 139. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.<br />Answer<br />Make sure that success is near<br />Make sure that success is easy<br />Make sure that success is measurable<br />Make sure that success is simple<br />http://carolinequarte.blogspot.com/<br />
  140. 140. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.<br />Answer<br />Make sure that success is measurable<br />Make sure that success is mutable <br />Make sure that success is movable<br />Make sure that success is marketable<br />Make sure that success is modifiable<br />http://carolinequarte.blogspot.com/<br />
  141. 141. To Have an Effective Direct Mail Campaign:<br />The objectives should be established<br />Target the best prospects<br />Develop a catchy brand element<br />http://carolinequarte.blogspot.com/<br />
  142. 142. You want to be able to measure your success and you want to track your results.<br />Test elements<br />Proper execution<br />Make sure that success is measurable<br />http://carolinequarte.blogspot.com/<br />
  143. 143. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.<br />Answer<br />Make sure that success is measurable<br />Make sure that success is mutable <br />Make sure that success is movable<br />Make sure that success is marketable<br />Make sure that success is modifiable<br />http://carolinequarte.blogspot.com/<br />

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