Thingking, Fast and Slow


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Thingking, Fast and Slow

  1. 1. Thinking, Fast and Slow
  2. 2. Book Description● Winner of the National Academy of Sciences Best Book Award in 2012● Selected by the New York Times Book Review as one of the best books of 2011● A Globe and Mail Best Books of the Year 2011 Title● One of The Economist’s 2011 Books of the Year● One of The Wall Steet Journals Best Nonfiction Books of the Year 2011● Winner of the 2011 Los Angeles Times Book Prize for Current Interest
  3. 3. Book Description● Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book.
  4. 4. Book Description● In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases —of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.
  5. 5. Book Description● Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.
  6. 6. Reviews● “A tour de force. . . Kahneman’s book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them.”—Larry Swedroe, CBS News● “Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality.”—Christopher Shea, The Washington Post● “An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness.”— Galen Strawson, The Guardian
  7. 7. Customer Reviews● “The excellent style of writing in this book makes it a very interesting and easy read. ” Sanjay | 143 reviewers made a similar statement● “Thinking, Fast and Slow by Daniel Kahneman is an important book that will change the way you think about the way you think and make decisions. ” W. A. Carpenter | 64 reviewers made a similar statement● “Reading this book is like a Revelation, suddenly peoples behavior makes sense. ” L. Powell | 36 reviewers made a similar statement
  8. 8. About the Author● Daniel Kahneman (Hebrew: ‫( )דניאל כהנמן‬born March 5, 1934) is an Israeli-American psychologist and winner of the 2002 Nobel Memorial Prize in Economic Sciences. He is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology.● With Amos Tversky and others, Kahneman established a cognitive basis for common human errors which arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979). He was awarded the 2002 Nobel Memorial Prize in Economics for his work in prospect theory.● In 2011, he was named by Foreign Policy magazine to its list of top global thinkers.[1] In the same year, his book Thinking, Fast and Slow , which summarizes much of his research, was published and became a best seller.
  9. 9. Thinking, Fast and Slow● We have found most affordable price of Thinking, Fast and Slow from It offers Fast and Free Shipping. Once again! Dont forget to compare price on before you buy. Check out now when Stock Last to Avoid Disappointment!”
  10. 10. Thinking, Fast and Slow● We have found most affordable price of Thinking, Fast and Slow from It offers Fast and Free Shipping. Once again! Dont forget to compare price on before you buy. Check out now when Stock Last to Avoid Disappointment!”