Linking Up to LinkedIn


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This is the companion presentation for the live seminar Linking up to LinkedIn presented by Nanci Lamborn, SPHR, for the Life Skills Tuesdays series at New Beginnings, Kennesaw, GA. If you download the file and view the speaker's notes in Powerpoint, each slide has an explanation of the contents for that page.

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  • I AM NOT AN ATTORNEY. I’m an experienced volunteer expressing my opinions from my personal perspective. Do not consider any of this to be legal advice.
  • Speaker’s biography
  • Last week we talked about how to grow in your current job or in the industry of your interest.
  • These are just examples of many available designations and certifications you could pursue to advance your knowledge base and your value.
  • As a reminder this was last week’s homework assignment number 1.
  • This was last week’s homework assignment number #2
  • This was last week’s homework assignment number 3.
  • Quick poll: how many of you have an active LinkedIn account? If you do have one, how many of you have updated it or made some sort of action on LinkedIn in the past month?
  • As of October 2009, LinkedIn was at 50million worldwide.
  • As of this month they are now up to 75 million, half of which are in the US.
  • LinkedIn is growing in popularity within the news and articles are prevalent about how to utilize it to the fullest.
  • In a nutshell, your LinkedIn profile is your virtual resume, your electronic professional profile.
  • LinkedIn is NOT Facebook! Do NOT use it like Facebook, and it is NOT recommended that your Facebook friends also be your LinkedIn contacts. Too much of a chance for personal data to spill over.
  • So what’s the big deal about LinkedIn anyway? What do I need to know?
  • My number one issue is that in order for me to find candidate profiles, those profiles MUST be visible. This is a minimum requirement if you’re a job seeker.
  • Example of a candidate who doesn’t want to be seen.
  • Here is where you go to make those settings as public and appropriate as possible.
  • Visit every single section here. I recommend keeping truly personal data (birthday, marital status, etc) off of your profile. And if you plan to upload a photo of yourself, make certain it is professional and attractive. Otherwise skip the photo.
  • Your new account is automatically assigned random numbers and letters as the profile URL address. You can customize this to be simpler and easier to enter.
  • These are the check boxed to select what is viewable to the public.
  • Here is where you tell the world what you’re on LinkedIn to do. Also in the “advice” box, you can type out a complete email address for employers to contact you directly.
  • There are also settings you can take advantage of to further your effective usage.
  • You can use the search tool box to find companies or jobs.
  • As a sample search I started with just Atlanta in the search bar
  • From within the results page that comes up you can narrow the search further by zip code, company size, and those with open (paid) job postings on LinkedIn. (Note there are plenty of other places where job postings can be shown).
  • So here is a print screen of a quick sample job search by my zip code.
  • Wherever there is a blue colored entry such as a Company name, often if you hover your mouse over the item an information popup box will appear.
  • Here is a Company profile page. Note the individuals who work there with whom I have common acquaintances (left side). Also note the career path data shown, listing what prior employers were common for current workers at this firm.
  • Scrolling down on the same page shows you recent staffing changes there, and also any news this company has posted. This company is very active on LinkedIn and posts its own blog articles there regularly. These can be very informative in learning about a company’s culture.
  • These are the jobs posted by this particular employer company, PGI.
  • I’ve clicked on this Billing Analyst role for details, and I am reminded how I may be connected to someone there.
  • LinkedIn can be used to cross reference other jobs you have found, as in this example for a DBA job on Monster.
  • I click into the job detail and learn this employer is Document Technologies, Inc of Atlanta.
  • So in the Companies search I look for Document Technologies, and LinkedIn finds it.
  • Here is their Company page. The small blue boxes to the right of each name (showing as “2 nd ” in these examples) indicate that I know someone in common with these employees. This is a “2 nd generation” connection, or we share a common connection. A 1 st level connection is someone directly connected with me.
  • Popular profiles of a company are those most visited.
  • The small box showing “group” by a name indicates I share a LinkedIn group with this person. The option to “send message” directly to this individual is offered, because of both my personal group profile settings as well as this user’s group profile settings.
  • I’m going to try to cross reference this employer, Document Technologies, further online, so I Google search.
  • I found their website, and in the “About” section I see a Management Team area. These can contain either vital contacts or vital cultural information on the company.
  • So here is the management team of names and their titles. If I am in IT, Kevin Jacobs as VP of Technology is probably a name I would hope to contact or learn more about.
  • Back to their LinkedIn company profile, I start first with common names or those closest to my network.
  • So I click on this profile to see what I can find out.
  • And scrolling down I’m rewarded by seeing the profile to that VP of Technology, Kevin James, whose name I found on the website. (This inside browse can be faster to find key names if the company has many employees)
  • You can learn a lot about a company by reading the profiles and histories of the people who work there.
  • Clicking on the “shared connections” tells me who we have in common with them. You can use these common contacts to request an introduction.
  • Once your profile is in LinkedIn, the site will tell you who else shows your same prior employers. You can choose (or not choose) to connect with those people. However they must also choose to connect with you by accepting your invitation.
  • You can also search for college classmates, however use caution and only seek professional career-focused people who know you by name.
  • Groups are excellent for networking and discussing your industry. Join the ones suited to you.
  • Many groups have job boards with many postings not found anywhere else.
  • Excellent open dialogue discussion opportunities in which you can engage to keep your mind sharp and stay informed.
  • When adding your comments in a discussion do NOT make silly comments.
  • Excellent example of a well written contribution
  • Spend time on the Learning Center
  • Linking Up to LinkedIn

    1. 1. Welcome to Life Skills Tuesdays, a ministry outreach of New Beginnings United Methodist Church Linking up to
    2. 3. <ul><li>Nanci Lamborn, SPHR </li></ul><ul><li>Senior Professional in Human Resources </li></ul><ul><li>20 years Insurance Industry Personnel Management </li></ul><ul><li>Global Financial Software Company Generalist </li></ul><ul><li>Published Freelance Writer </li></ul><ul><ul><li>Careerbuilder’s Workbuzz </li></ul></ul><ul><ul><li> jobs column </li></ul></ul><ul><ul><li>National Underwriter Magazine </li></ul></ul>
    3. 4. Growing in a role or an industry <ul><li>Investigate what the business niche does. </li></ul><ul><li>Seek out industry publications sources. </li></ul><ul><li>Search for certifiable designations. </li></ul><ul><li>Investigate soft-skills required to advance. </li></ul><ul><li>Dig into what is readily available to you. </li></ul><ul><li>Magazines, journals, newsletters, online. </li></ul><ul><li>Valuable industry education options. </li></ul><ul><li>Time mgmt; coaching; active listening. </li></ul>
    4. 5. Automotive: AAP, AFIP, ASE, CAFM, MAAP Construction: CAASH, CAPS, CGA, GMR, HCCP, RCS Financial: AIF, CPA, CMA, CFM, CIA, CFE, EA, CGFM Insurance: ARM, CEBS, CIC, CISR, CPCU, SPIR Hospitality: CFMP, FMP, CHA, CMP, CRFP Sales/Marketing: CSE, CME, SCPS Staffing: CPP, CSP, CTS, PHR, SPHR, TSC Technology: CISSP, CWNA, NACSE, SNIA, XMLM Professional Certification Designations
    5. 6. Homework Assignment #1 <ul><li>Get access to an industry publication resource </li></ul><ul><ul><li>Magazine </li></ul></ul><ul><ul><li>Trade Journal </li></ul></ul><ul><ul><li>Online newsletter </li></ul></ul><ul><ul><li>Email distribution list </li></ul></ul>
    6. 7. Homework Assignment #2 <ul><li>Identify one skill or qualification you need to advance, and take one step towards it </li></ul><ul><ul><li>Checking out a library book </li></ul></ul><ul><ul><li>Sign up for a seminar/webinar </li></ul></ul><ul><ul><li>Inquire at work about training </li></ul></ul><ul><ul><li>Meet up with local interest group </li></ul></ul>
    7. 8. Homework Assignment #3 <ul><li>Make your list of professional or industry contacts / colleagues </li></ul><ul><ul><li>Current/former coworkers </li></ul></ul><ul><ul><li>Satisfied clients </li></ul></ul><ul><ul><li>Satisfactory vendors </li></ul></ul><ul><ul><li>Association peers </li></ul></ul><ul><li>We’ll use this next week </li></ul>
    8. 9. Poll
    9. 10. October 2009
    10. 11. August 2010
    11. 16. You must be visible
    12. 18. SETTINGS
    13. 56. Homework Assignment #1 <ul><li>If you don’t have a LinkedIn profile, take several hours and create one. If you do have one, take time to update it and clean it up. </li></ul><ul><ul><li>Be professional; no slang; no errors </li></ul></ul><ul><ul><li>Go through every profile setting screen </li></ul></ul><ul><ul><li>Ensure methods to contact you are correct </li></ul></ul><ul><ul><li>Have several others critique the content </li></ul></ul>
    14. 57. Homework Assignment #2 <ul><li>Make at least two professional contributions to content (not only in job-hunting sections) </li></ul><ul><ul><li>Join several industry or interest groups </li></ul></ul><ul><ul><li>Share related news stories of interest </li></ul></ul><ul><ul><li>Add your answer to group discussions (be professional, watch the spelling, be relevant) </li></ul></ul><ul><ul><li>Answer general Q&A in areas of your expertise </li></ul></ul><ul><ul><li>Add a professional development book to your current reading list </li></ul></ul>
    15. 58. Homework Assignment #3 <ul><li>Invite your list of professional or industry contacts whom you know (do NOT invite people who don’t know you) to connect. </li></ul><ul><ul><li>Current/former coworkers </li></ul></ul><ul><ul><li>Satisfied clients </li></ul></ul><ul><ul><li>Satisfactory vendors </li></ul></ul><ul><ul><li>Association peers </li></ul></ul><ul><ul><li>College contacts (use with caution) </li></ul></ul><ul><li>Use a more personalized intro message </li></ul><ul><ul><li>Do not flood your contacts with job requests </li></ul></ul>
    16. 59. Homework Assignment #4 <ul><li>Thoroughly investigate and identify several companies who are active on LinkedIn for whom you might like to work. </li></ul><ul><ul><li>Cross-reference job postings from Monster, etc </li></ul></ul><ul><ul><li>Browse by zip code and industry </li></ul></ul><ul><ul><li>“ Follow” the company if the option is there </li></ul></ul><ul><ul><li>View available profiles of existing staff if viewable; cross-reference onto company web pages and managerial profiles; sketch out a profile of a typical employee </li></ul></ul><ul><ul><li>Look into the LinkedIn groups associated with employees and join any in common with you. </li></ul></ul>
    17. 60. Welcome to Life Skills Tuesdays, a ministry outreach of New Beginnings United Methodist Church Linking up to