Social Media in Prevention - Oregon Prevention Conference


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Social Media in Prevention for the Oregon Prevention Conference, Sept 14, 2010, Eugene, Oregon.

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  • Empowered (Josh Bernoff) (US Data)
  • Photo Source:
  • 2 billion videos viewed everyday Every minute, 24 hrs of video is uploaded to YouTube.
  • If you want to learn more about Twitter and how to use it, The Twitter Book by Tim O’Reilly and Sarah Milstein
  • Source:
  • IMAGE SOURCE: http://www. flickr .com/photos/editor/4656148830/
  • Source: adapted from 123Social Media’s Social Media Evolution http:// www. slideshare .net/123socialmedia/socialmediaevolution
  • Our work is evolving and the way we do our work is evolving. We have more choices. Different dance steps.
  • Source:
  • (used with permission)
  • Circles of San Antonio YouTube Channel
  • See also
  • Remember these stories … Earthquake in China? and fires in Toronto Captain Sully landing the plane on the Hudson? Description of Citizen Journalism and tools Dan Rather scandal - Rathergate started it all
  • Examples from Kansas, SoMe Survey with links
  • “ What is the future we will make?” Gates Foundation campaign using flickr. Local campaign Hunger is Unacceptable Austin Food Bank
  • Build it before you need it (network, connections, relationships)
  • These things I know ... ht tp:// 0/
  • Social Media in Prevention - Oregon Prevention Conference

    1. 1. Social Media & Prevention: Upside down/Right Side Up <ul><li>Oregon Prevention Conference </li></ul><ul><li>Prevention. Promotion. Possibilities </li></ul><ul><li>September 14, 2010 </li></ul>V Inside out
    2. 3. #orprevcon Hashtag :-)
    3. 4. Do you remember when… What’s Changed?
    4. 5.
    5. 6. ICT at computer “ The idea was that everybody would be putting their ideas in, as well as taking them out.” --Sir Tim Berners-Lee
    6. 7. Connect Listen Observe Comment Collaborate Learn Create Publish The Social Web
    7. 8. People … having conversations and sharing stuff online. … less about Outreach and more about “Engagement” Source : km Social Media
    8. 9. Why is this important? Why do we care?
    9. 10. Distinctions
    10. 11. How & where do you participate online?
    11. 12. In what ways does your organization or agency participate online?
    12. 13. Creators Spectators Joiners Collectors Critics Conversationalist Inactives 27% Groundswell by Josh Bernoff & Charlene Li/ Forrester Says …
    13. 14. Creators
    14. 15. Conversationalists
    15. 16. Critics
    16. 17. Collectors
    17. 18. Joiners
    18. 19. Spectators
    19. 20. Inactives
    20. 21. Can you join them? Source: Ross Mayfield Where are your people?
    21. 22. Because 3 out of 4 Americans use social media technology Source: Forrester, The Growth of Social Technology Adaptation
    22. 23. Because 2,000,000,000 YouTube videos viewed every day Source: YouTube Fact Sheet
    23. 24. Twitter Growth 190 million Twitter visitors p/mo 65 million tweets per day
    24. 25. Source: Techxav
    25. 26. Because Social Media ... Is where the people are Social technology is shifting power away from established media ... to the hands of the people. Image Source: LaDonna Coy Inauguration Day 2009
    26. 27. The message is what the people say it is. Source: Editor B
    27. 28. A Force for Good <ul><li>Passion </li></ul><ul><li>Experience </li></ul><ul><li>Curiosity </li></ul><ul><li>Resourcefulness </li></ul><ul><li>Knowledge </li></ul>+ x = The Social Media Equation Source: Adapted from 123SocialMedia
    28. 29. “ When we change the way we communicate, we change society.” --Clay Shirky
    29. 30. The dance has changed Our Work
    30. 31. Expert Models “ Knower” Image Source: David Wilcox
    31. 32. Networked Models “ Learner” Image Source: David Wilcox
    32. 33. SoMe & Community Framework Social Media & Community Framework
    33. 34. Connect & Listen
    34. 35. Search, discover, listen
    35. 36. Track SoMe <ul><li>Date </li></ul><ul><li>Type of source </li></ul><ul><li>Name of source </li></ul><ul><li>URL </li></ul><ul><li>Ranking </li></ul><ul><li>Sentiment </li></ul><ul><li>Comments </li></ul>
    36. 37. Sarah’s Google Alerts
    37. 38. Network & Communicate
    38. 39. New opportunities
    39. 40. Researchers on FB
    40. 41. Circles of SA Recruitment video Community events Recruitment
    41. 42. Contribute Create Buzz
    42. 43. Julie Hynes
    43. 44. delicious Network and research and resources
    44. 45.
    45. 46. Sample CC Using Creative Commons
    46. 47. Create Buzz
    47. 48. Tweet
    48. 50. Participate and Collaborate
    49. 51. Online Polls & Surveys
    50. 52. To: 22333 From: 19234 Your Name Session 1
    51. 53. To: 22333 From: 7349 Your Name Session 2
    52. 54. TEDxChange
    53. 55. SoMe & Community Framework Social Media & Community Framework
    54. 56. Your Online “Home”
    55. 57. <ul><li>* Promote provider activities, events and ideas </li></ul><ul><li>* Provide information to providers or community members </li></ul><ul><li>* Advocate for a prevention cause </li></ul><ul><li>* Raise funds </li></ul><ul><li>* Increase awareness </li></ul><ul><li>* Host conversations that matter </li></ul><ul><li>* Establish and nurture relationships </li></ul><ul><li>* Seek community feedback or input </li></ul><ul><li>* Distribute information quickly, broadly </li></ul><ul><li>* Tell the community story, celebrate successes </li></ul>Build it BEFORE You need it What’s the value or benefit?
    56. 58. Why is social media important? When we change the way we communicate, we change society. --Clay Shirky Here Comes Everybody
    57. 59. We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations .. that matter We have the tools A change in our analog “thinking” is required
    58. 60. References <ul><li>Google Alerts </li></ul><ul><li>Twitter and </li></ul><ul><li>Google’s rank engine PRChecker </li></ul><ul><li>Technorati </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Facebook </li></ul><ul><li>TechXav </li></ul><ul><li>Techcrunch on Twitter growth </li></ul><ul><li>YouTube Fact Sheet </li></ul><ul><li>123Social Media slide on Social Media Revolution (slide 28) http:// www. slideshare .net/123socialmedia/socialmediaevolution </li></ul><ul><li>Quotation @ davidalston </li></ul>
    59. 61. References <ul><li>Nurturing Environments </li></ul><ul><li>Dr. Dennis Embry’s Facebook Page!/pages/Dr-Dennis-Embry/52001703607?ref=ts </li></ul><ul><li>Circles of San Antonio Coalition YouTube Channel </li></ul><ul><li>Problem Gambling Prevention Blog (Julie Hynes) </li></ul><ul><li>Creative Commons http://www. creativecommons .org </li></ul><ul><li>Examples from Kansas, SoMe Survey with links to PDF file of instrument </li></ul><ul><li>PollEverywhere </li></ul><ul><li>Survey Monkey </li></ul><ul><li>PollDaddy </li></ul><ul><li>What is the Future We will Make (Gates Foundation Campaign) </li></ul><ul><li>Social Media Technology in Prevention </li></ul><ul><li>Learning Chi at </li></ul><ul><li>Traditional and Social Media Distinctions </li></ul><ul><li>Social media & Community Framework </li></ul>
    60. 62. Photo Citations <ul><li>These things I know images </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>ht tp:// 0/ </li></ul></ul></ul>
    61. 63. Photo Citations <ul><li>People Network </li></ul><ul><li>Stairs remixed from </li></ul><ul><li>Crowd </li></ul><ul><li>David Wilcox Networks </li></ul><ul><li>Kitten/puppies </li></ul><ul><li>Handshake (used with permission) </li></ul><ul><li>BP protest </li></ul><ul><li>Map </li></ul><ul><li>Dog </li></ul><ul><li>Duck </li></ul>
    62. 64. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. Oregon Prevention Conference September 14, 2010