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One Page Business Plan
- 1. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
Get started...
The One Page Business Plan
Start with a clean
A4 sheet of
paper...
- 2. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
Get started...
...divide it into
5 equally sized
columns.
The One Page Business Plan
- 3. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
What are we going to do?
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
In column 1, add
5* bullet points to
set out what the
business is about.
What’s the vision?
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 4. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
Why are we going to do it?
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
In column 2, add
5* bullet points
setting out the
purpose of the
business.
Why do we want
to do this and why
now?
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 5. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
How are we going to do it?
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
In column 3, add
5* bullet points
setting out how
you are going to
achieve (1).
Think strategy!
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 6. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
When are we going to do what?
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
In column 4, list
the 5* most
important
milestones.
And they have to
be tangible and
measurable!
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 7. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
Who is going to do what?
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHO?
Who are the
FIVE most
important
facilitators
(people or
otherwise)?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
Finally, in column
5, list the 5*
critical
facilitators;
whether people,
authorities,
companies, etc.
Who’s going to
make it happen!
Think
accountability!!
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 8. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
It’s not as easy as you first think!!
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHO?
Who are the
FIVE most
important
facilitators
(people or
otherwise)?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
When you have 5*
clear and
unambiguous
bullets in each of
the columns, you
have a very
powerful single-
sheet document
that everyone in
the company need
to understand and
subscribe to...
The One Page Business Plan
*) must be 5, not 4 or 6!!!
- 9. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
It’s not as easy as you first think!!
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHO?
Who are the
FIVE most
important
facilitators
(people or
otherwise)?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
...and you can
then expand on
each of the
sections as
appropriate.
The One Page Business Plan
- 10. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
It’s not as easy as you first think!!
WHAT?
Which FIVE
statements
best describe
what the
business is
going to do?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHY?
Which are
the FIVE
most
important
reasons for
the business?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
HOW?
Which FIVE
statements
best
describes
how the
business will
be run?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
WHO?
Who are the
FIVE most
important
facilitators
(people or
otherwise)?
1. Aaaa
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
What about the
budget?
The One Page Business Plan
Well, the budget is
not the purpose of
the business, but
without it you
don’t have a
business...
...so it should go
into one of the
columns, but
which??
WHEN?
Which are
the FIVE
most critical
milestones
to secure
success?
1. Budget!!
2. Bbbb
3. Cccc
4. Dddd
5. Eeee
- 11. © Macaw Management Ltd
www.macawgroup.com
www.macawgroup.com© Macaw Management Ltd
You’ve done it!!
Now when you
know what to do,
it’s time for
action!
Good Luck!
The One Page Business Plan