Question 5.How did you attract/address your audience?
How did you attract/address your audience? To attract to my audience I made my front cover page very feminine and gave it a very girly feel. By deciding to use a young female as the dominant image for my front cover I thought it would attract my audience as they would look up to her like an idol and that’s what teenage girls see pop stars as today. As there isn’t many pop magazines out there today I realised I had to make it different and fresh which is why I decided to give it a more sophisticated look using soft colours instead of bright colours making it look tacky. I kept the layout of the cover simple not giving to much information and simply keeping the image at one side of the page and the main headlines at the other, listed clearly. I knew I had to address my audience appropriately so the language I decided to use is very simple and language that would relate to them such as ‘shocking’ which would draw there attention straight away because they would want to know what it was that was so shocking.
I think that my contents page would appeal well to myaudience because of the features, reviews, stories and extra’sI have used. For example ‘Pop stars on dates’ would appeal to them massively because it’s the type of thing that teenagerswant to know and would want to buy a magazine to find out.Along with headlines such as ‘How to get Pixie Lotts look’ and ‘10 ways to Tinie Tempah’s heart’. As Pixie Lott is a well respected artist who is also a fashion icon for teenagers they would be WANT to get Pixie Lotts look. Tinie Tempah is an artist who the teenage girls would fancy and has a massive fan base so to find out ways to his heart would interest my target audience. Again I decided to keep the house style thesame which is simple but bold and keep a dominant image of a female again who is dressed fashionable to interest the female readers. I decided to keep to the house style so that the readers feel like they know the magazine and would get used to it and it becomes recognisable. I haven’t used any language that would complicate the readers and have kept the language young addressing the correct audience.
I think my article attract my audience well by the fonts I have used with are bold todraw my audience in with the bold text. I decided to do some of the quotes in italics tomake them stand out so that the readers read them first and want to read the rest ofthe article. I decided to chose specifics quotes that I think would address my audience.For example ‘Cher Lloyd has no swagger’ Cher Lloyd is well known so the audiencewould know her straight away and the term ‘Swagger’ is slang used by teenagers sothey would address what it means straight away. The quotes are pretty outrageous so Ithink it would draw the readers in to find out what else the new artist has beensaying. The title is the artists name and I decided to do it in capitals and bold to makethe artist come across as important because her names up in big. Also it goes well withthe house style I have used for my media product again making the readerscomfortable with the magazine. The image’s I decided to use are very happy, friendly and pretty pictures of the audience so she comes across as this friendly person but with attitude with the way she is stood with her hand on her hip. The artist looks confident in the images which goes well with the language I have used her saying. From the reactions I got from the article I think I have attracted and addressed my audience.