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Blog Marketing | Social Bookmarking

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Fundamentos sobre el funcionamiento de blogs como formas de promocion y publicidad en linea. Uso de herramientas de social bookmarking como promocion de contenidos

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Blog Marketing | Social Bookmarking

  1. 1. Buzz Marketing | Social Bookmarking Luis Carlos Aceves G.
  2. 2. Blogs | Buzz Marketing <ul><li>Sitios web con: </li></ul><ul><li>información creada por varios autores , </li></ul><ul><li>organizados generalmente en forma cronológica y por categorías. </li></ul><ul><li>Su crecimiento está en función de las aportaciones de otros lectores. </li></ul>
  3. 3. Blogs | Buzz Marketing <ul><li>Enfoque del blog: Personales </li></ul>blogjesussilvaherzogm.typepad.com/
  4. 4. Blogs | Buzz Marketing <ul><li>Enfoque del blog: Corporativos </li></ul>blogs.starbucks.com
  5. 5. Elementos Fundamentales <ul><li>Enfoque a clientes “apóstoles” o “evangelizadores” </li></ul><ul><li>Uso de feeds y agregadores </li></ul>www.feedreader.com www.google.com/reader
  6. 6. Elementos Fundamentales <ul><li>Plataformas para arrancar um blog </li></ul>www.wordpress.com www.movabletype.com www.typepad.com www.blogger.com
  7. 7. Elementos Fundamentales <ul><li>Buzz marketing : crear relaciones entre blogs a través de: </li></ul><ul><ul><ul><li>Blogroll </li></ul></ul></ul><ul><ul><ul><li>Trackbacks </li></ul></ul></ul><ul><ul><ul><li>Permalinks </li></ul></ul></ul><ul><ul><ul><li>Clasificaciones sociales </li></ul></ul></ul><ul><ul><ul><li>Marcación social (Social bookmarking) </li></ul></ul></ul>
  8. 8. Tipos de Blogs <ul><ul><li>Barbero </li></ul></ul><ul><ul><li>Herrero </li></ul></ul><ul><ul><li>Puente </li></ul></ul><ul><ul><li>Ventana </li></ul></ul><ul><ul><li>Señal de tránsito </li></ul></ul><ul><ul><li>Pub </li></ul></ul><ul><ul><li>Periódico </li></ul></ul>
  9. 9. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Barbero </li></ul>perezhilton.com
  10. 10. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Herrero </li></ul>blogs.sun.com
  11. 11. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Puente </li></ul>www.mozillazine.org
  12. 12. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Ventana </li></ul>blogs.esmas.com/loretdemola
  13. 13. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Pub </li></ul>www.maestrosdelweb.com
  14. 14. Blogs | Buzz Marketing <ul><li>Tipos de blogs: Periódico </li></ul>www.engadget.com
  15. 15. Social Bookmarking <ul><li>Darwinismo digital: </li></ul><ul><li>el usuario es el medio y el mensaje </li></ul><ul><li>Conjunto de aplicaciones web que permiten almacenar ligas favoritas en línea en lugar de hacerlo en nuestro navegador o computadora </li></ul>
  16. 16. Social Bookmarking <ul><li>Los usuarios deciden </li></ul><ul><li>qué es importante </li></ul><ul><li>Los usuarios </li></ul><ul><li>califican las ligas favoritas </li></ul><ul><li>de otros usuarios </li></ul><ul><li>Los usuarios </li></ul><ul><li>deciden cómo clasificar y agrupar </li></ul><ul><li>las ligas favoritas </li></ul><ul><li>Las aplicaciones siguen un </li></ul><ul><li>principio de agregación </li></ul>
  17. 17. Social Bookmarking para Promoción <ul><li>El usuario debe poder enviar el contenido a una herramienta de social bookmarking </li></ul>www.stuartbruce.biz
  18. 18. Social Bookmarking para Promoción <ul><li>La herramienta para que el usuario agregue ligas a mi contenido </li></ul>del.icio.us www.digg.com www.technorati.com www.ma.gnolia.com www.furl.net
  19. 19. Social Bookmarking para Promoción <ul><li>Herramientas que ya hacen mkt viral </li></ul>www.addthis.com
  20. 20. Social Bookmarking para Promoción <ul><li>Herramientas que ya hacen mkt viral </li></ul>www.sharethis.com
  21. 21. Social Bookmarking para Promoción <ul><li>Utilizas sistemas que permitan calificar el contenido </li></ul>del.icio.us www.digg.com

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