Kiwii
Presentation
By Team D
Technological Entrepreneurship
02
Presentation Kiwii App
kiwii
Meet The Executives
The Kiwii App Curators
Ashleigh
Collins Fred
Lacasse
Harrison
Goldstein
P...
Presentation Kiwii App
kiwii
Kiwii
Our Concept
The Kiwii App is a smartphone application
that provides assistance to shopp...
Presentation Kiwii App
kiwii
Kiwii Presentation
Agenda
• Problems
• Solutions
• Our users
• Business Model
• Product Roadm...
Presentation Kiwii App
kiwii
Get inspired
Demo video
Watch
our
demo video
06
Presentation Kiwii App
kiwii
How We Solve Problems
This is what we see:
Existing apps with limited
features offered
The Rea...
Presentation Kiwii App
kiwii
Features
What Kiwii does
08
Shopping
Mode
The kiwii App
Creating a
New list
Presentation Kiwii App
kiwii
Features
Creating a new list
09
Step 1 Step 2 Step 3
Presentation Kiwii App
kiwii
Features
Creating a new list
10
Step 4 Step 5
Generating
suggestions
Presentation Kiwii App
kiwii
Features
Inventory
11
No
need
to type!
Presentation Kiwii App
kiwii
Features
Shopping and Splitting
12
Easy Split items
Presentation Kiwii App
kiwii
Meet Our Users
Target Market
There are 2,141,564 smartphone users in Montreal, with an averag...
Presentation Kiwii App
kiwii
FREE VERSION
PREMIUM
VERSION
ADS
Basic features Paid version Coupons
Revenue from ads Pro Fea...
Presentation Kiwii App
kiwii
Product RoadMap
Our vision is to provide a means to help ease the efficiency
of your grocery sh...
Presentation Kiwii App
kiwii
Value & Growth Hypothesis
Value
Hypothesis
Measure whether the features we
offer add value
Gro...
Presentation Kiwii App
kiwii
Our Marketing Plan
BIG
OPPORTUNITY
Growing Market
Internet of Things
WINNING GO TO
MARKET PLA...
Presentation Kiwii App
kiwii
The Growth of Kiwii
Our future
Phase 01
Launch of Kiwii the App in Canada
Phase 02
Kiwii expa...
Presentation Kiwii App
kiwii
The Growth of Kiwi
Opportunities
19
Internet of Things
is the network of
physical objects
acc...
Presentation Kiwii App
kiwii
BIG OPPORTUNITY
INTERNET
OF
THINGS
20
0
12.5
25
37.5
50
2011 2015 2020
50 billion of devices ...
Presentation Kiwii App
kiwii
What We Do
We Deliver Experience
From planning to eating.
We simplify your grocery
shopping e...
Presentation Kiwii App
kiwii
What We Do
We Deliver Experience
Q & A
22
Kiwii App Keynote - by McGill University Students
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Kiwii App Keynote - by McGill University Students

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Watch our Demo video :
http://youtu.be/1viZs1ys7eQ

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Kiwii App Keynote - by McGill University Students

  1. 1. Kiwii Presentation By Team D Technological Entrepreneurship 02
  2. 2. Presentation Kiwii App kiwii Meet The Executives The Kiwii App Curators Ashleigh Collins Fred Lacasse Harrison Goldstein Pierre Farah Ammar Raufi 03 Montreal, CAN Dubai, UAE Montreal, CAN Beirut, Lebanon Lahore, Pakistan
  3. 3. Presentation Kiwii App kiwii Kiwii Our Concept The Kiwii App is a smartphone application that provides assistance to shoppers through the shopping process. Kiwii assists these users from the planning stages of users’ shopping trips, right through to the billing of their carts. Unlike traditional methods, the app is a comprehensive shopping assistant. We simplify your grocery shopping experience. Period. Kiwii Unique App
  4. 4. Presentation Kiwii App kiwii Kiwii Presentation Agenda • Problems • Solutions • Our users • Business Model • Product Roadmap • Value & Growth Hypothesis • Marketing Plan • Future AGENDA 05
  5. 5. Presentation Kiwii App kiwii Get inspired Demo video Watch our demo video 06
  6. 6. Presentation Kiwii App kiwii How We Solve Problems This is what we see: Existing apps with limited features offered The Real Problem: No existing easy to use app that totally enhances the grocery shopping experience The Problem Area: 07 Time efficiency Difficult to split list Spending more than you expected Too lazy to write down list Unable to track purchasing habits Uncertainty on products to choose The Real Problem is Deep Inside the Frozen Water.
  7. 7. Presentation Kiwii App kiwii Features What Kiwii does 08 Shopping Mode The kiwii App Creating a New list
  8. 8. Presentation Kiwii App kiwii Features Creating a new list 09 Step 1 Step 2 Step 3
  9. 9. Presentation Kiwii App kiwii Features Creating a new list 10 Step 4 Step 5 Generating suggestions
  10. 10. Presentation Kiwii App kiwii Features Inventory 11 No need to type!
  11. 11. Presentation Kiwii App kiwii Features Shopping and Splitting 12 Easy Split items
  12. 12. Presentation Kiwii App kiwii Meet Our Users Target Market There are 2,141,564 smartphone users in Montreal, with an average of 30 apps installed on there phone, demonstrating that more and more people are relying on apps to facilitate their daily activities. Student Young Adult Montreal Busy Prioritize Smartphone User Age Do groceries at least once every 2 weeks Do groceries once a week 35 71% 32% Initiator Organized 13 John Alexis McGill Engineering Student Age 22 Kiwii User 18 Concious
  13. 13. Presentation Kiwii App kiwii FREE VERSION PREMIUM VERSION ADS Basic features Paid version Coupons Revenue from ads Pro Features Suggestions Revenue from ads Deals Notifications Specification Table Business Model Sustainable Value REVENUE Streams 14 Freemium is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for advanced features, functionality FREEMIUM
  14. 14. Presentation Kiwii App kiwii Product RoadMap Our vision is to provide a means to help ease the efficiency of your grocery shopping experience for the everyday busy individual. Launch Kiwii’s minimum viable product. MVP Types of pivots we may encounter. Pivot or Persevere Measure actionable metrics and test hypothesis Innovation Accounting Build something new according to the feedback loop. B-M-L 15
  15. 15. Presentation Kiwii App kiwii Value & Growth Hypothesis Value Hypothesis Measure whether the features we offer add value Growth Hypothesis 16 How new users will discover our app
  16. 16. Presentation Kiwii App kiwii Our Marketing Plan BIG OPPORTUNITY Growing Market Internet of Things WINNING GO TO MARKET PLAN DEFENDABLE POSITION Kiwii features Exciting plans for the future SUSTAINABLE VALUE Upgrade to premium Users inviting friends for discounts Integration with IOT 17 Target Market - Everyone who has a smartphone and does grocery! Advertising - Social Media, Physical ads.
  17. 17. Presentation Kiwii App kiwii The Growth of Kiwii Our future Phase 01 Launch of Kiwii the App in Canada Phase 02 Kiwii expanding to greater regions with more features Phase 03 Kiwii is partnering with Internet of Things enterprises and is more than an app, it is growing and is becoming a sustainable company. Top growth area Mid growth area Startup growth area 18 $ $$ $ $
  18. 18. Presentation Kiwii App kiwii The Growth of Kiwi Opportunities 19 Internet of Things is the network of physical objects accessed through the Internet Time Moves Fast. But We are preparing for Leading. Quantified self is about obtaining self- knowledge through self- tracking.
  19. 19. Presentation Kiwii App kiwii BIG OPPORTUNITY INTERNET OF THINGS 20 0 12.5 25 37.5 50 2011 2015 2020 50 billion of devices connected by 2020 http://postscapes.com/internet-of-things-market-size growing smart fridge future IOT connected QUANTIFIED SELF FUTURE+ Partnering with smart fridges companies to link all the items and the fridge with Kiwii App. = KEY TO SUCCESS quantified self trend
  20. 20. Presentation Kiwii App kiwii What We Do We Deliver Experience From planning to eating. We simplify your grocery shopping experience. 21 kiwii
  21. 21. Presentation Kiwii App kiwii What We Do We Deliver Experience Q & A 22

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