If you build it, will they come? This session tells you why you may not even want a Website! You begin with six questions to answer before designing your online presence. Discover free tools to enhance search engine results for your Website. Measure your success based on your goals. And, finally, the session will review “The Good, the Bad and the Ugly” when you will decide what works and what doesn’t. Registered participants (optionally) submit their own Websites for a peer review. We’ve typically found at least one good thing about every site visited! Each participant receives a complete Resource List and Email Marketing Workbook.