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Ldb Branded Entertainment_Paolo Iabichino - Cos'é l'invertising

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PAOLO IABICHINO: “La Nuova Comunicazione: Dall’advertising all’invertising, se la pubblicità cambia il suo senso di marcia”

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Ldb Branded Entertainment_Paolo Iabichino - Cos'é l'invertising

  1. 1. Paolo Iabichino, Ogilvy@IABICUSIL BRANDENTERTAINMENT
  2. 2. From 4P to 4E ** Brian Fetherstonhaugh
  3. 3. Placement Everyplace* Brian Fetherstonhaugh
  4. 4. Promotion Evangelism* Brian Fetherstonhaugh
  5. 5. Price Exchange* Brian Fetherstonhaugh
  6. 6. Product Experience* Brian Fetherstonhaugh
  7. 7. QuickTime™ e undecompressore H.264sono necessari per visualizzare questimmagine.
  8. 8. Advertising
  9. 9. Invertising
  10. 10. QuickTime™ e undecompressore H.264sono necessari per visualizzare questimmagine.
  11. 11. Grazie!paolo.iabichino@ogilvy.comhttp://www.invertising.it

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