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Lab four and mbj sm crash course - sm 101

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This is the powerpoint I used during my portion of the Memphis Business Journal's Social Media Crash Course event.

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Lab four and mbj sm crash course - sm 101

  1. 1.
  2. 2. Social Media 101<br />What is it and Why Should I Care?<br />by Doug Watson<br />
  3. 3.
  4. 4. Small Business Pass<br />
  5. 5. Today’s Agenda<br />
  6. 6. What is Social Media?<br />
  7. 7.
  8. 8. What is it?<br />Why Should I Care?<br />
  9. 9.
  10. 10. @jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”<br />
  11. 11.
  12. 12.
  13. 13. Objections<br />Common<br />
  14. 14. “Social Media is for Teens.”<br />
  15. 15. “There’s no point because it will just change in a year or two.”<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Business Page<br />Status Updates (News, updates)<br />Pictures (events, staff, etc)<br />Videos<br />Notes (blogs, service descriptions, articles, etc)<br />Over 500,000 apps<br />All of it shows up in a person’s Feed if they Like your page.<br />
  20. 20. The Open Graph<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Conversations<br />
  28. 28.
  29. 29. #memfloodand #memstorm<br />
  30. 30. @karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG<br />
  31. 31. @patrickjwoods:<br />“Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm”<br />April 27, 2011 at 18:33<br />
  32. 32. @p_mcclellan:<br />“Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs”<br />April 27, 2011 at 15:41<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. Profile<br />Your profile shows your experience and credentials<br />Status updates add a personal element<br />Company Page<br />Allows people to learn about your company<br />Give an opportunity to promote specials and new products<br />
  37. 37. Connecting<br />Connect with people you know (1st-level Contacts)<br />Ask your 1st-level Contacts for Introductions to their 1st-level Contacts<br />Write honest and helpful recommendations<br />Ask for recommendations from happy customers<br />Recruiting Tool<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. Top 10 Channels With Most Subscriptions<br />
  42. 42. Blogging<br />
  43. 43. Stats<br />Blog readers tend to be educated (majority hold at least a Bachelor’s)<br />More than a quarter make upwards of $75,000<br />51% of blog readers shop online, versus 40% of non-blog readers<br />77% of active internet users read blogs<br />
  44. 44. Blog Examples:<br />Mashable<br />TMZ<br />The Huffington Post<br />Gizmodo<br />I Love Memphis<br />The Official Google Blog<br />Between Two Worlds<br />Toxel<br />
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. In Closing…<br />Make a plan and follow it<br />Get Creative<br />Have Fun<br />

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