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Case Study - Startup Concept Test

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Case Study - Startup Concept Test

  1. 1. Case Study - <br />Startup Concept Test<br />Total Respondents: 500<br />Results Collected from 6.1.2011 – 6.11.2011<br />Research study conducted by:<br />
  2. 2. What is your gender?<br />
  3. 3. What is your age?<br />
  4. 4. How often do you travel for business?<br />
  5. 5. Do you travel for leisure?<br />
  6. 6. Do you belong to any hotel or airline Frequent Customer Clubs? <br />
  7. 7. Which hotel rewards program do you belong to (you can select more than one):<br />
  8. 8. CONCEPT DESCRIPTION<br />
  9. 9. What do you think of this idea?<br />
  10. 10. List in order, if given the following 5 criteria, where you would rank this free service that would connect you to others who share your same interests:<br />
  11. 11. If you had two similar hotel choices, but they were from different hotel brands, would this free service that connects you to others be an important deciding factor on where you would stay? <br />
  12. 12. Do you belong to any of the following Social/Professional Networks? (Select all that apply.)<br />
  13. 13. My biggest concern is Safety/Security. As long as I am assured that the only identity given out is an anonymous e-mail address AND both parties would first have to communicate...and both be in agreement for any kind of meeting. . .<br />
  14. 14. What is your annual household income?<br />
  15. 15. What is the highest level of education you completed?<br />
  16. 16. What is your employment status?<br />
  17. 17. ABOUT THIS SURVEY<br />This survey was conducted online via social networks [6/1 – 6/11/2011] among [500] individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  <br />For more in depth survey methodology, please contact Lab42 at info@lab42.com<br />

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