Case Study - Product Concept Test

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Case Study - Product Concept Test

  1. 1. Case Study - <br />Product Concept Test<br />Total Respondents: 800<br />Results Collected from 7.12.11 – 7.14.11<br />Research study conducted by:<br />
  2. 2. Please indicate your gender.<br />
  3. 3. What is your age?<br />
  4. 4. Which of the following ranges best describes your total annual household income, before income taxes?<br />
  5. 5. Have you purchased and eaten nuts (peanuts, almonds, etc) in the past month?<br />
  6. 6. Preferences for Flavor Themes in Survey 1<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Theme 1<br />Theme 2<br />Theme 3<br />Theme 4<br />Theme 5<br />Theme 6<br />Theme 7<br />
  7. 7. Preferences for Flavor Themes in Survey 2<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Theme 8<br />Theme 9<br />Theme 10<br />Theme 11<br />Theme 12<br />Theme 13<br />Theme 14<br />
  8. 8. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 1<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 2<br />Flavor 3<br />Flavor 1<br />
  9. 9. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 2<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 5<br />Flavor 6<br />Flavor 4<br />
  10. 10. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 3<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 8<br />Flavor 9<br />Flavor 7<br />
  11. 11. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 4<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 11<br />Flavor 12<br />Flavor 10<br />
  12. 12. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 5<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 14<br />Flavor 15<br />Flavor 13<br />
  13. 13. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 6<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 17<br />Flavor 18<br />Flavor 16<br />
  14. 14. Preferences for Flavors in Survey 1Theme: FLAVOR THEME 7<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 20<br />Flavor 21<br />Flavor 19<br />
  15. 15. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 8<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 23<br />Flavor 24<br />Flavor 22<br />
  16. 16. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 9<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 26<br />Flavor 27<br />Flavor 25<br />
  17. 17. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 10<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 29<br />Flavor 30<br />Flavor 28<br />
  18. 18. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 11<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 32<br />Flavor 33<br />Flavor 31<br />
  19. 19. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 12<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 35<br />Flavor 36<br />Flavor 34<br />
  20. 20. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 13<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 38<br />Flavor 39<br />Flavor 37<br />
  21. 21. Preferences for Flavors in Survey 2Theme: FLAVOR THEME 14<br />1 = Will definitely NOT purchase<br />9 = Will definitely purchase<br />Flavor 41<br />Flavor 42<br />Flavor 40<br />
  22. 22. Overall Preference Rating of Themes<br />
  23. 23. Overall Preference Rating of Top 15 Flavors<br />
  24. 24. Overall Preference Rating of All Flavors<br />olive<br />
  25. 25. Which of the following best describes your current employment status? (Please select one) <br />
  26. 26. What is the highest level of education you have completed? (Please select one) <br />
  27. 27. Which of the following best describes your current marital status? <br />
  28. 28. What is your ethnic background? <br />
  29. 29. Are you Hispanic or Latino?<br />
  30. 30. ABOUT THIS SURVEY<br />This survey was conducted online via social networks among 800 individuals. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  <br />For more in depth survey methodology, please contact Lab42 at info@lab42.com<br />

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