Branding on Mobile

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Presentation Jeroen de Bakker - Mobile Convention Amsterdam 2011 #mocoam

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  • Branding on Mobile

    1. 1. Text Digital Communication ProductsBranding on mobileA presentation about pre- and post-digital brandbuilding, owned media, relationships and brand effectsDATE AUTHORApril 19, 2011 Jeroen de Bakker - @jeroedeb
    2. 2. Introduction TextTelevision gave advertisers anentrance into people’s homesMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “There is something about mobile” - Slideshare
    3. 3. Introduction TextTelevision gave advertisers anentrance into people’s homesMobile gives entrance intopeople’s livesMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “There is something about mobile” - Slideshare
    4. 4. TextBrand buildingPre-digital Post-digitalInterruption ParticipationImage manipulation Value creationSaying things at people Doing things for peopleIntangible value Tangible valuePerception BehaviorMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “The brief in de post-digital age” - Gareth Kay
    5. 5. Owned media TextContent you create or control toengage with consumersBuilding and strengtheningrelationships is the ultimate goalMOBILE CONVENTION AMSTERDAM 2011Branding on mobile
    6. 6. Owned media TextRelationships begin with mutualinterests and consumer relevanceFocusing on the context choiceand the value offerMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Brand Programming” - Slideshare
    7. 7. TextAmstel TeamlinkThe brand becomes part of ownsocial environment and meetscontext-specific needs and fieldsof interestMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Brand Programming” - Slideshare
    8. 8. Mobile app TextMOBILE CONVENTION AMSTERDAM 2011Branding on mobile
    9. 9. Mobile app TextProduced by M2MobiAdditional fun(ctionalities)20.000 usersWinner Sport App Awards 2011MOBILE CONVENTION AMSTERDAM 2011Branding on mobile
    10. 10. Brand effectsTextNew drivers for engagement andbrand relationshipsUsefulnessUser experienceInvolvementMOBILE CONVENTION AMSTERDAM 2011 SOURCEBranding on mobile “Metrixlab rapportage Teamlink” - August 2010
    11. 11. Digital Communication ProductsThank you for yourattentionLAB1111 AUTHORAll rights reserved © 2011 Jeroen de Bakker - @jeroedeb

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