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Brain hacks for content strategists


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Slides for my lightning talk 'Brain hacks for content strategists' at the London Agile Content Strategy meetup.

Content is difficult: it taxes our brains, draws on diverse skills, and involves asking difficult questions. It can be tiring and frustrating as well as rewarding. To do our jobs without burning out, we don’t need to work harder, we need to work smarter. Brain hacks—based on evidence from neuroscience and psychology — can help you do that.

Published in: Marketing