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Agile content strategy

  1. 1. Agile content strategy
  2. 2. Just scraping by
  3. 3. Too much, too soon.
  4. 4. Ask 'why?', not 'what?'
  5. 5. Don't wait, iterate
  6. 6. Analyse
  7. 7. Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
  8. 8. Ask 'why?', not 'what?'
  9. 9. So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
  10. 10. Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/

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