Visual Storytelling: Creating a Compelling and Engaging Brand Experience

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Visual Storytelling has always been a part of the human experience - from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique.

Technology has given us a plethora of affordable, high-quality visual options that has leveled the playing field allowing global participation and exposure. The sheer number and accessibility of this information has its drawbacks – creating a pool of want-to-be authors with pages of image content that is ubiquitous, uninteresting, inconsistent or perhaps counterproductive to the client’s communication and branding objectives.

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Visual Storytelling: Creating a Compelling and Engaging Brand Experience

  1. 1. Visual Storytelling Creating a Compelling Brand Experience MILHEMIMAGES Copyright 2010
  2. 2. Trust a professional with your brand MILHEMIMAGES Copyright 2010
  3. 3. Create a story within a story MILHEMIMAGES Copyright 2010
  4. 4. Get inside. Capture the soul. MILHEMIMAGES Copyright 2010
  5. 5. • People, products, processes, positioning • Historical timelines • Relationship transformation How to use visual stories MILHEMIMAGES Copyright 2010
  6. 6. A single image A picture is worth a thousand words
  7. 7. A single image “If I could tell a story with words, I wouldn’t have to lug this camera around”. Louis Hine
  8. 8. Goals Audience Style Create a compelling story Structure for action Linear path MILHEMIMAGES Copyright 2010
  9. 9. Provide clarity Explain concepts Show what you can’t see Guide viewers eye Describe what you cannot see yet MILHEMIMAGES Copyright 2010
  10. 10. Show what you can’t see PERSPECTIVE SPEED MILHEMIMAGES Copyright 2010
  11. 11. Show what you can’t see PERSPECTIVE SCALE MILHEMIMAGES Copyright 2010
  12. 12. Show what you can’t see PERSPECTIVE MILHEMIMAGES Copyright 2010
  13. 13. Show what you can’t see SAFETY MILHEMIMAGES Copyright 2010
  14. 14. Create a unique you
  15. 15. ? Create a unique you
  16. 16. Telling a good story MILHEMIMAGES Copyright 2010
  17. 17. A Detroit story MILHEMIMAGES Copyright 2010
  18. 18. A row house on Taft Street Google Maps
  19. 19. A dream house. 23 yrs in the making MILHEMIMAGES Copyright 2010
  20. 20. 13 different artists installations MILHEMIMAGES Copyright 2010
  21. 21. Symbols, icons and meanings MILHEMIMAGES Copyright 2010
  22. 22. A visionary and his story MILHEMIMAGES Copyright 2010
  23. 23. A walkway of languages MILHEMIMAGES Copyright 2010
  24. 24. Reach many viewers MILHEMIMAGES Copyright 2010
  25. 25. Define goals and audience The best stories are told within a story Best Practices Create a consistent image and message Establish a clear path from beginning to end Keep it simple – less is more MILHEMIMAGES Copyright 2010
  26. 26. Scott McCloud TEDEX Mediastorm.org References Slide:ology: Art and Science of Creating Great Presentations Images by © 2010 MILHEMIMAGES Also (iStockPhoto, Louis Hine, Lost Puppy) MILHEMIMAGES Copyright 2010
  27. 27. The More You See The More You Know Aldous Huxley QUESTIONS? Janice Milhem 734.997.9118 www.milhemimages.com

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