Branding is a concept that sometimes gets boiled down to a fancy logo and a pleasing color scheme. In reality, it's much more than that. Branding encompasses EVERYTHING that your potential clients and customers come in contact with. From the way that you answer your phones, to the way that you sign your emails, your brand carries into many arenas. In today's increasingly digital world, is there a place for your brand on radio? Not only is there a place, but Kyle will explain why radio is an important part to bringing your brand to the world, and one of your strongest brand cues.