Catalogue what 2011

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presentation to MA Book Art students as part of a seminar to explore the potential role of the catalogue

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Catalogue what 2011

  1. 1. catalogue MA book arts 2011
  2. 2. catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations catalogue conversations
  3. 3. some questions
  4. 4. do you need a catalogue?
  5. 5. if not - get on with your work?
  6. 6. or
  7. 7. if yes - why?
  8. 8. reasons publicity information celebration token of remembrance reference art
  9. 9. what do you want it to do?
  10. 10. purpose/function money fame inform promote generate interest advertise event
  11. 11. who is your/it's audience?
  12. 12. audience artists designers the public collectors public collections friends and relatives the college mailing list
  13. 13. content
  14. 14. what will it include?
  15. 15. image examples of work makers/artists studio/process other
  16. 16. text statements essays thanks
  17. 17. contact details address e mail phone web sites blog tweet
  18. 18. other logos advertising
  19. 19. A3, A4, A5 etc A4 folded etc etc etc scroll broadsheet postcards newspaper disc format
  20. 20. can it do more than one job?
  21. 21. poster invite advert intervention multifunctional useful object - book/shirt book/shelf
  22. 22. alternatives
  23. 23. web site billboard radio television magazine advertising sandwich board publicity stunt
  24. 24. reproductions or actual work
  25. 25. mass production v limited edition
  26. 26. budget
  27. 27. How much do you want to spend? How will you generate the income? How much will you sell it for?
  28. 28. some deadlines
  29. 29. initial designs design agreed negotiating a printer copy generating content - photographs final artwork signing off artwork - head of college
  30. 30. printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales
  31. 31. build a team – not a one person job devolve roles – appropriate skills build deadlines – stick to them
  32. 32. intention reasoning form/content timescale budget production distribution

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