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paxi inside 
! 
PAXi inc. 
Kyo Satani 
6 Nobember 2014, SSEAYP
About myself
History of Job and Education 
∗ ’98 BA in Cultural Psychology, Faculty of Integrated Human 
Studies, Kyoto University 
∗ ’...
History of Travel 
2014: Hongkong, South Africa, Mozambique, UAE, USA / Hongkong, France, Italy 
2013: Korea / Russia,Spai...
Why I started my own business? 
July 2006 
My wife was pregnant. I started thinking about becoming a parent. 
September 20...
Take a look back 
1994-1998 
I founded 4 new social circles in my university days, not intentionally. 
I have met so many ...
Take a look back 
1994-1998 
I founded 4 new social circles in my university days, not intentionally. 
I have met so many ...
Tabi to Heiwa 
旅 と 平和 
I hit upon the concept of “Tabi to Heiwa” in 
2003. 
Travelers can make peace. 
MA Dissertation in ...
Definition 
Travelers act and move on their own will. 
! 
Just visiting foreign countries is not enough, 
and they don’t e...
Definition 
Peace is not about world peace, which is 
vague for many people. We have to think 
about peace from a tiny lev...
Positive peace / Negative peace
To spread the idea 
It is very difficult to change people’s idea dramatically 
I met many dedicated people who always thin...
To spread the idea 
PeopleEat3 times a day.
To spread the idea 
Restaurant can be a place to learn. 
If I have a seminar on peace, conscious 
people may come…but… 
Ha...
paxi 
paxi comes from phakchi in Thai language. 
Coriander(English), Cirantro(Spanish), Dhanya(Hindi), 
Xiancai(Chinese)… ...
Other reason to choose paxi 
We don’t usually eat paxi in Japan 
“Travelers” know about paxi, but others not. 
I suppose p...
Other reason to choose paxi 
Everybody believes paxi is: 
“ love it or hate it” 
paxi is not like just a herb or vegitable...
It’s a pity… 
Three great things in life. 
∗ Getting a job 
∗ Mariage 
∗ Childbirth 
But many people 
in Japan stop 
their...
paxi house tokyo 
All the cuisine contains lots of paxi. 
Food, Drink…and Communication 
- Guests share the tables. 
- Pub...
PieceOfPeace Plaza
Postcards from guests
PAXi-man
Nihon eat-by-Hand Kyokai (NHK)
paxi house tokyo
PAX Coworking 
Working 
as 
Partying
PAX Coworking
Cialthon 
Running 
as 
Partying
International Cialthon Association 
http://facebook.com/cialthon
Cialthon 
∗ a new marathon trend in Japan. 
∗ stands for Social Marathon. 
∗ puts more value on the social connections and...
Cialthon associated events 
Glocal Cailthon Ultra Cailthon 
30
Challenges 
31 
∗ 89 x 89 
∗ Comrades Marathon 
(South Africa) 
∗ The oldest Ultra Marathon 
to pray for peace 
∗ Since 19...
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20141106 sseayp

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Speech by Kyo Satani for SSEAYP on 6 Nov 2014

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20141106 sseayp

  1. 1. paxi inside ! PAXi inc. Kyo Satani 6 Nobember 2014, SSEAYP
  2. 2. About myself
  3. 3. History of Job and Education ∗ ’98 BA in Cultural Psychology, Faculty of Integrated Human Studies, Kyoto University ∗ ’98-’00 Recruiting Manager, Fujitsu Ltd. ∗ ’00-’02 Director of Sales, Recycle One, inc. ∗ ‘02-’03 Freelance ∗ ’04 MA in Peace Studies, University of Bradford ∗ ’04-’07 Journalist and Division Leader, Livedoor News ∗ ’07 PAXi inc.    ’07 paxi house tokyo    ’10 Chojuu-giga ’10 PAX Coworking    ’12 International Cialthon Association
  4. 4. History of Travel 2014: Hongkong, South Africa, Mozambique, UAE, USA / Hongkong, France, Italy 2013: Korea / Russia,Spain, France, Qatar / India / Korea 2012: France, China 2011: Taiwan, Vietnam / France, Spain 2010: Australia 2009: China 2008: USA / Bulgaria, Czech, Estonia 2007: Taiwan 2006: Indonesia, Taiwan / Finland, Estonia 2005: Hong Kong, Macau, Vietnam 2004: UK / Netherlands, Belgium, France / Sweden / Portugal / Taiwan 2003: Korea / India / UK / Ireland 2002: China, Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran 2001: China, Mongolia, Latvia, Lithuania, Poland, Czech, Slovakia, Hungary, Austria, Swizerland, France, Netherlands, Germany, Estonia, Russia 2000: China / Singapore, Malaysia, Indonesia 1999: India 1998: Singapore, Seychelles, Kenya, Jordan, Oman 1997: China 1996: Thailand, India, Nepal, Malaysia, Singapore / India, Pakistan, Iran, Turkey 1995: Korea / Korea, Thailand, Cambodia, Hong Kong / Thailand, Cambodia, Vietnam, Laos 1994: Korea 1990: Australia 1977: USA
  5. 5. Why I started my own business? July 2006 My wife was pregnant. I started thinking about becoming a parent. September 2006 “The last” travel with my wife alone to Finland and Estonia. Suddenly, everything looks strange in Helsinki. I wondered why I did not fully utilize experiences from traveling. I strongly hoped that I want grow altogether with my children. I decided to set up my own business to make the world a better place.
  6. 6. Take a look back 1994-1998 I founded 4 new social circles in my university days, not intentionally. I have met so many people playing chess while I traveled in Asia. 1998-2000 I started working as a ‘paid employee’ and enjoyed freedom and unfreedom. I found many Japanese ‘salaryman’ suffered from their daily life. 2000-2006 I changed my career, working at a startup company, as a freelance, and at a exploding venture company 2003-04 MA degree in Peace Studies. A just a traveler became a traveler with MA. Travel and various career enabled me to meet various kind of people.
  7. 7. Take a look back 1994-1998 I founded 4 new social circles in my university days, not intentionally. I have met so many people playing chess while I traveled in Asia. 1998-2000 I started working as a ‘paid employee’ and enjoyed freedom and unfreedom. I found many Japanese ‘salaryman’ suffered from their daily life. 2000-2006 I changed my career, working at a startup company, as a freelance, and at a exploding venture company 2004-04 I did my MA degree in Peace Studies. A just a traveler became a traveler with MA. Travel and various career enabled me to meet various kind of people.
  8. 8. Tabi to Heiwa 旅 と 平和 I hit upon the concept of “Tabi to Heiwa” in 2003. Travelers can make peace. MA Dissertation in Bradford: Peace through Tourism
  9. 9. Definition Travelers act and move on their own will. ! Just visiting foreign countries is not enough, and they don’t even have to go out for abroad. ! Travelers are curious and have a strong passion to communicate and connect with people and the situation.
  10. 10. Definition Peace is not about world peace, which is vague for many people. We have to think about peace from a tiny level around us.
  11. 11. Positive peace / Negative peace
  12. 12. To spread the idea It is very difficult to change people’s idea dramatically I met many dedicated people who always think others, but at the same time I feel that ordinary people usually do not care about what is happening in the other area of the world. Any way to change people’s daily behaviour?
  13. 13. To spread the idea PeopleEat3 times a day.
  14. 14. To spread the idea Restaurant can be a place to learn. If I have a seminar on peace, conscious people may come…but… Having a good time, enjoying a moment… and the guests gain the information and knowledge as a result.
  15. 15. paxi paxi comes from phakchi in Thai language. Coriander(English), Cirantro(Spanish), Dhanya(Hindi), Xiancai(Chinese)… paxi = pax+ i
  16. 16. Other reason to choose paxi We don’t usually eat paxi in Japan “Travelers” know about paxi, but others not. I suppose paxi can be a good keyword to attract travelers. Most of my ideas come from traveling experience, so travelers can easily understand what I am thinking. paxi reminds travelers of their good days, or bad days ^^
  17. 17. Other reason to choose paxi Everybody believes paxi is: “ love it or hate it” paxi is not like just a herb or vegitable… paxi is like India! And… I need power from mass media to share my idea with huge amount of people.
  18. 18. It’s a pity… Three great things in life. ∗ Getting a job ∗ Mariage ∗ Childbirth But many people in Japan stop their favorite things in these turning points.
  19. 19. paxi house tokyo All the cuisine contains lots of paxi. Food, Drink…and Communication - Guests share the tables. - Public’S’peace --Standing style - Party - Kampax - Nabe with others - paxi community - 100% of guests here are smiling
  20. 20. PieceOfPeace Plaza
  21. 21. Postcards from guests
  22. 22. PAXi-man
  23. 23. Nihon eat-by-Hand Kyokai (NHK)
  24. 24. paxi house tokyo
  25. 25. PAX Coworking Working as Partying
  26. 26. PAX Coworking
  27. 27. Cialthon Running as Partying
  28. 28. International Cialthon Association http://facebook.com/cialthon
  29. 29. Cialthon ∗ a new marathon trend in Japan. ∗ stands for Social Marathon. ∗ puts more value on the social connections and communication among participants and local people. ∗ Memories are more important than time results. ∗ By sharing experiences gained during this event with the other participants, we tend to increase the joy of running even more. 29 Interview from runtastic
  30. 30. Cialthon associated events Glocal Cailthon Ultra Cailthon 30
  31. 31. Challenges 31 ∗ 89 x 89 ∗ Comrades Marathon (South Africa) ∗ The oldest Ultra Marathon to pray for peace ∗ Since 1921 (After the WWII) Finished on 1 June 2014 ∗ 389 x 89 ∗ Sahara Marathon (Morocco) ∗ Desert Marathon to commemorate 89 months…

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