Marketing Strategy Company Overview

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An introduction to the Marketing Strategy Company. The Marketing Strategy Company is a small team of marketing strategists and professionals.

Three key words – Insight, Ideas, and Implementation are at the heart of everything we do. Our expertise lies in the creation and implementation of commercial marketing strategies. From gaining insight through gathering data to developing new innovative ideas through to implementation planning and execution using our client’s staff or our virtual Marketing teams.

Our experience working with and in many of the best-known companies and small to medium businesses in Australia and Internationally has given us a unique view into many industries.

While we provide consulting and agency services, we’re not career consultants. Our team has many years experience starting and growing businesses through better marketing. They know what it’s like to work in a real company and how to handle the everyday pressures that involves.

It’s this hands-on experience that means we’ll always give you practical solutions that work in the real world. Solutions that help your business open up new distribution, get more clients, increase revenues and profits and build the value of your business or practice.

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Marketing Strategy Company Overview

  1. 1. An Overview by Kym Heffernan, November 2013
  2. 2. Who is The Marketing Strategy Co? We’re a small team of marketing strategists and professionals, led by Kym Heffernan who has over 30 years Business, Marketing and Sales experience in large small and Medium Businesses • We specialise in (but don’t exclusively work with):  Professional Practices like Accounting and Legal and  Technology Companies like Hardware and Peripheral Importers, Resellers, Managed Services and Business Software Suppliers. • The three key results we strive to achieve for our clients are: 1. Get more new enquiries 2. Convert more enquiries into clients and 3. Increase revenue from existing clients.
  3. 3. What makes us different… • Our expertise lies in the creation and implementation of commercial marketing strategies. • Three key words – Insight, Ideas & Implementation are at the heart of everything we do. • We also understand about business: how organisations work and how to help them grow. • As well as developing the marketing strategy we also put in place marketing teams and processes. • Our experience working with and in many of the bestknown companies and small to medium businesses in Australia and Internationally has given us a unique view into many industries.
  4. 4. What makes us different… • While we provide consulting and agency services, we’re not career consultants. Our team has many years experience starting and growing businesses through better marketing. • They know what it’s like to work in a real company and how to handle the everyday pressures that involves. • It’s this hands-on experience that means we’ll always give you practical solutions that work in the real world. • Solutions that help your business open up new distribution, get more clients, increase revenues and profits and build the value of your business.
  5. 5. Breadth of Experience . Industry Professional Services Client Types Professional Services – Accountant, Legal, Engineering, Architecture, Dentist, Vet, Optometrist TMSC Business Services– Digital and Social Media Strategy, Referral and Alliance Strategy, Marketing Plans, Ongoing Consulting/advice, Marketing Campaigns. Retailers Independents and Multi-store owners. Clothes, Giftware, Hardware and Home Improvement, Furniture, Furnishings and Floor covering, Health Foods, Sporting Goods and Footwear, Camping and Outdoor, Appliances TMSC Business Services – Marketing Plan, Ongoing Consulting/advice, Customer Database and Loyalty Program strategy.
  6. 6. Breadth of Experience . Industry Business to Business Services Client Types IT Services Companies, Software Vendors, ERP Providers, Hardware Suppliers, Training Companies, Telecoms Providers, Training Companies, Caterers TMSC Business Services – Digital and Social Media Strategy, Referral and Alliance Strategy. Overseas Market Entry, Marketing Plans, Ongoing Consulting/advice, Marketing Campaigns. Wholesalers Independents Trades – Electrical, Plumbing, Building Supplies Retail – Stationery, Gift wares, Importers TMSC Business Services – Marketing Plan, Ongoing Consulting/advice, Marketing Campaigns. Loyalty and Rewards Programs.
  7. 7. Our Marketing Services • Our objective is to build three core marketing/sales systems for a Business: 1. 2. 3. • By using these Key Marketing Tactics: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. • Generate More Enquiries Convert More Enquiries into new Clients Generate additional business from existing Clients Referrals Networking Online/Digital LinkedIn/Social Media Video/Podcasts Content Creation and Distribution via Email/Blogs/Posting Speaking/Workshops/Webinars Media/PR Advertising Promotional Events (Tradeshows) The mix we use depends on:      The Business Area(s) Location Competition Personality of the Partners/Rainmakers Time, Energy and Money
  8. 8. We tailor our resources to suit • Marketing Consulting for one-off Projects such as:         • Your own Marketing Manager      • Marketing Plans Client and Referral Partner Research Referral Strategy Client and Prospect Communication Systems Brand Strategy Digital/Web Strategy Newsletter/Email Strategy LinkedIn/ Social Media Strategy Ongoing Implementation Support Uses the Business’s existing resources with our senior Marketing support Weekly Work in Progress Calls Monthly meeting to review strategy Access to our key suppliers Your own Marketing Department    We supply a dedicated resource for the Business Manage all activities for you To an agreed budget
  9. 9. Our Contact Details Contact: Kym Heffernan, Principal Address: Level 12, 95 Pitt Street, Sydney NSW 2000 Phone : 1300 676 448 Mobile: 0418 678 895 Email: kym@themarketingstrategy.co Web: www.themarketingstrategy.co Twitter: www. twitter.com/MarketStratCo Facebook: www.facebook.com/MarketStratCo LinkedIn: www.linkedin.com/company/the-marketing-strategy-company

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