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Final presentation walmart


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Walmart Digital Strategy

Published in: Technology, Business
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Final presentation walmart

  1. 1. By: Kyle Strabbing
  2. 2. * 2012 – Walmart celebrated 50 years of helping people save money so they can live better * Employs 2.2 million associates worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries Digital Presence * "With our dedicated online facilities and 4,100 stores within five miles of two-thirds of the U.S. population, we gain a significant advantage by being positioned in the most important location — close to our customers,” – Joel Anderson, president and CEO of *
  3. 3. Campaign Goal Become THE Smart Shopper * * * * Avoid the lines Avoid the mess Avoid the hassle Avoid the money Using Walmart’s Smart Shopper application
  4. 4. * Walmart’s 1st iPad app * iPhone app w/ Siri * Home barcodescanning * Digital Coupons Build the next generation of commerce
  5. 5. *
  6. 6. *
  7. 7. * * Updated home screen design to help you shop and save * Interactive Local Ad. Page through an ad and tap items to learn more * Updated store mode home screen. View store Rollbacks, new products and store events * Push notifications. Learn about our biggest events as they become available. * Browse, search and buy products * Add products to a favorites list using voice input or text, or by scanning bar codes * Scan items to see the current price at the store * Locate the nearest Walmart Store and view Rollbacks * Browse $4 prescriptions and order refills * View, share and print your online photos
  8. 8. *
  9. 9. * Walmart Lab software engineer salary - $120,360 * 13 team members = $1,560,000 * Tracking software development and maintenance = $2,500,000 * Total Cost = $5,000,000+ *
  10. 10. *