kyle m jo ne s.co m

http://kylemjo nes.co m/5-web-and-so cial-suggestio ns/

5 Web and Social Suggestions for Bloggers
So...
When it comes to e-commerce, Pinterest saw the
most action with 44% of all e-commerce based
shares. Facebook still showed ...
5 Web and Social Media Suggestions for Bloggers
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5 Web and Social Media Suggestions for Bloggers

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Discover five web and social media suggestions that I used during my first year writing the HR to Who blog.

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5 Web and Social Media Suggestions for Bloggers

  1. 1. kyle m jo ne s.co m http://kylemjo nes.co m/5-web-and-so cial-suggestio ns/ 5 Web and Social Suggestions for Bloggers Social Media trends change daily. We live in an age when the next revolutionary tool is right around the corner. Today’s newest tool or f eature might be obsolete tomorrow. What does this do? It creates the need to regularly test how we do things and make sure we’re doing them correctly. What f ollows are f ive web and social suggestions f or bloggers - or anyone interested in social media and websites. I’ve spent a bit of time in 2013 researching things across the social media and blogging inf ormation superhighway. Honestly, I’ve only scratched the surf ace of the wealth of available inf ormation; however, I’d like to share some of the lessons that were standouts. Website Layout & Design Bloggers (and businesses) should consider a responsive layout that optimizes the viewing experience regardless of the device. Trends show that business users increasingly use mobile devices to get access to content leaving those without responsive websites at an immediate disadvantage. Making our web sites recognizable f rom the crowd is important when the crowd is huge. One way to do this is to invest in a premium theme. I have a membership with a premium WordPress themes provider, Elegant T hemes. While this works f or me, there are many more out there that may work f or you. Choose what works. I should mention that many of the f ree themes are great but come without some of the bells and whistles many need. Images All images uploaded to your site should to be SEO optimized. T his means that your images shouldn't be generically named but should include your name. (Ex: IMG001.png vs. YourSiteName_product.png) WordPress easily provides the ability to add both ALT tags and image description which will help in Google ranking. Also, size matters with pictures!!! Make sure you optimize your pictures bef ore uploading since large f ile sizes could negatively impact your site’s load time. Blog Posts Make your content relevant. Be you but be consistent. Social Media Bloggers should strategically post to social networks that will generate the most traf f ic back to your site. For example, you have a new post. T his needs to be added across social media - especially Pinterest. According to a December 09, 2013 article by Greg Finn on Marketingland.com:
  2. 2. When it comes to e-commerce, Pinterest saw the most action with 44% of all e-commerce based shares. Facebook still showed good numbers with 37% of the shares and Twitter fell far back with only 12% of e-commerce shares. In contrast to ecommerce data, Pinterest (20%) fell below Facebook (40%) and Twitter (30%) when looking at sharing from media and publishers. Google Authorship Bloggers and employees writing content f or companies or organizations should be active on Google+ and be registered f or Google Authorship. One advantage of GA is having your picture appear next to your articles in search results. Follow the instructions below* to register f or GA: You can link content you publish on a specif ic domain (such as www.wired.com) to your Google+ prof ile. Make sure you have a prof ile photo with a recognizable headshot. Make sure a byline containing your name appears on each page of your content (f or example, "By Steven Levy"). Make sure your byline name matches the name on your Google+ prof ile. Verif y you have an email address (such as stevenlevy@wired.com) on the same domain as your content. (Don't have an email address on the same domain? Use this method to link your content to your Google+ prof ile) What Next? All content should be strategically created/circulated with the intent to draw the reader/viewer back to your site. It’s this simple. What about you? What have you f ound that works f or you? Resources: Click here to read more information about sharing across social media by visiting the marketingland.com post. Image of Sharing Types courtesy of Marketingland.com. Click here to view Greg Finn’s Marketingland.com bio. Follow Greg on Twitter: @gregfinn * Instructions provided by Google Authorship.

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