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5 Web and Social Suggestions for Bloggers
Social Media trends change daily. We live in an age when the next revolutionary tool is right around the
corner. Today’s newest tool or f eature might be obsolete tomorrow. What does this do? It creates the
need to regularly test how we do things and make sure we’re doing them correctly. What f ollows are f ive
web and social suggestions f or bloggers - or anyone interested in social media and websites.
I’ve spent a bit of time in 2013 researching things across the social media and blogging inf ormation
superhighway. Honestly, I’ve only scratched the surf ace of the wealth of available inf ormation; however, I’d
like to share some of the lessons that were standouts.
Website Layout & Design
Bloggers (and businesses) should consider a responsive layout that optimizes the viewing experience
regardless of the device. Trends show that business users increasingly use mobile devices to get access
to content leaving those without responsive websites at an immediate disadvantage.
Making our web sites recognizable f rom the crowd is important when the crowd is huge. One way to do this
is to invest in a premium theme. I have a membership with a premium WordPress themes provider, Elegant
T hemes. While this works f or me, there are many more out there that may work f or you. Choose what
I should mention that many of the f ree themes are great but come without some of the bells and whistles
All images uploaded to your site should to be SEO optimized.
T his means that your images shouldn't be generically named
but should include your name.
(Ex: IMG001.png vs. YourSiteName_product.png) WordPress
easily provides the ability to add both ALT tags and image
description which will help in Google ranking. Also, size
matters with pictures!!! Make sure you optimize your pictures
bef ore uploading since large f ile sizes could negatively impact
your site’s load time.
Make your content relevant. Be you but be consistent.
Bloggers should strategically post to social networks that will generate the most traf f ic back to your site.
For example, you have a new post. T his needs to be added across social media - especially Pinterest.
According to a December 09, 2013 article by Greg Finn on Marketingland.com:
When it comes to e-commerce, Pinterest saw the
most action with 44% of all e-commerce based
shares. Facebook still showed good numbers with
37% of the shares and Twitter fell far back with only
12% of e-commerce shares. In contrast to ecommerce data, Pinterest (20%) fell below
Facebook (40%) and Twitter (30%) when looking at
sharing from media and publishers.
Bloggers and employees writing content f or companies or
organizations should be active on Google+ and be
registered f or Google Authorship. One advantage of GA is
having your picture appear next to your articles in search
Follow the instructions below* to register f or GA:
You can link content you publish on a specif ic domain
(such as www.wired.com) to your Google+ prof ile.
Make sure you have a prof ile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your content (f or example, "By
Make sure your byline name matches the name on your Google+ prof ile.
Verif y you have an email address (such as firstname.lastname@example.org) on the same domain as your
content. (Don't have an email address on the same domain? Use this method to link your content to
your Google+ prof ile)
All content should be strategically created/circulated with the intent to draw the reader/viewer back to your
site. It’s this simple.
What about you? What have you f ound that works f or you?
Click here to read more information about sharing across social media by visiting the marketingland.com post.
Image of Sharing Types courtesy of Marketingland.com.
Click here to view Greg Finn’s Marketingland.com bio. Follow Greg on Twitter: @gregfinn
* Instructions provided by Google Authorship.