Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brief Overview of Social Media Tools

863 views

Published on

This is a brief overview of some of the tools available to anyone looking to carve a social media strategy.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Brief Overview of Social Media Tools

  1. 1. Social Media Guide<br />Tools and Technologies<br />
  2. 2. What Do I do?<br />BlackBerryCool.com – Leading BlackBerry blog dedicated to news, reviews and community.<br />Pretzil.com – A loyalty platform for smartphone apps.<br />WickidApps.com – An app company with a leading BlackBerry photography app.<br />Brooklyn Themes – Develop BlackBerry Themes in partnership with local design firm.<br />
  3. 3. What We’ll Cover<br />Facebook<br />LinkedIn<br />Twitter<br />Blogger<br />Tumblr<br />Wordpress<br />Posterous<br />What tools do I use?<br />Resources<br />
  4. 4. Facebook – Friends<br />Benefits<br />Ubiquity (mobile and desktop)<br />Enormous user base (500M+)<br />Facebook Connect<br />APIs andplatform development<br />Drawbacks<br />Closed system (no contact export)<br />Low involvement (“Like” versus Comments)<br />
  5. 5.
  6. 6. LinkedIn - Professional<br />Benefits<br />Professional network<br />Application plugins<br />Event management<br />Drawbacks<br />Limited API and platform development<br />Smaller user base<br />Some features still in beta (companies)<br />
  7. 7.
  8. 8. Twitter – The Pipe<br />Benefits<br />Open API<br />Trends and analytics<br />Content discovery and pipe value<br />Drawbacks<br />Limited profiles<br />140 characters (could be positive)<br />
  9. 9.
  10. 10. Blogger – Personal<br />Benefits<br />Google product (updates and innovation)<br />Account management<br />Simplicity<br />Drawbacks<br />Limited customization<br />Proprietary platform<br />Difficult to effectively monetize<br />
  11. 11.
  12. 12. Tumblr – Art and Fashion<br />Benefits<br />Simple and elegant<br />Engaged and focused community<br />Drawbacks<br />Limited sharing (internal > external)<br />Closed platform<br />Often times too simplistic<br />
  13. 13.
  14. 14. Wordpress - Business<br />Benefits<br />Open source and fully customizable<br />Easy to manage a business<br />Widget developer community<br />Drawbacks<br />Security holes<br />No real community<br />Limited for free use<br />
  15. 15.
  16. 16. Posterous – Easiest<br />Benefits<br />Incredible sharing options<br />Easy and simple posting<br />Ubiquity (post from anywhere)<br />Drawbacks<br />Limited customization<br />Not much community<br />Startup and may not have longevity<br />
  17. 17.
  18. 18. What Tools Do I Use?<br />What is the goal?<br />Make money?<br />Engage community?<br />Personal brand?<br />Marketing?<br />Who is your demographic?<br />Technical competence<br />Size of team and skill sets<br />Content focus<br />
  19. 19. Resources<br />Mashable<br />ArsTechnica<br />Business Insider<br />ReadWriteWeb<br />TechCrunch<br />VentureBeat<br />The Next Web<br />Wired<br />

×