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Brief Overview of Social Media Tools


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This is a brief overview of some of the tools available to anyone looking to carve a social media strategy.

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Brief Overview of Social Media Tools

  1. 1. Social Media Guide<br />Tools and Technologies<br />
  2. 2. What Do I do?<br /> – Leading BlackBerry blog dedicated to news, reviews and community.<br /> – A loyalty platform for smartphone apps.<br /> – An app company with a leading BlackBerry photography app.<br />Brooklyn Themes – Develop BlackBerry Themes in partnership with local design firm.<br />
  3. 3. What We’ll Cover<br />Facebook<br />LinkedIn<br />Twitter<br />Blogger<br />Tumblr<br />Wordpress<br />Posterous<br />What tools do I use?<br />Resources<br />
  4. 4. Facebook – Friends<br />Benefits<br />Ubiquity (mobile and desktop)<br />Enormous user base (500M+)<br />Facebook Connect<br />APIs andplatform development<br />Drawbacks<br />Closed system (no contact export)<br />Low involvement (“Like” versus Comments)<br />
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  6. 6. LinkedIn - Professional<br />Benefits<br />Professional network<br />Application plugins<br />Event management<br />Drawbacks<br />Limited API and platform development<br />Smaller user base<br />Some features still in beta (companies)<br />
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  8. 8. Twitter – The Pipe<br />Benefits<br />Open API<br />Trends and analytics<br />Content discovery and pipe value<br />Drawbacks<br />Limited profiles<br />140 characters (could be positive)<br />
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  10. 10. Blogger – Personal<br />Benefits<br />Google product (updates and innovation)<br />Account management<br />Simplicity<br />Drawbacks<br />Limited customization<br />Proprietary platform<br />Difficult to effectively monetize<br />
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  12. 12. Tumblr – Art and Fashion<br />Benefits<br />Simple and elegant<br />Engaged and focused community<br />Drawbacks<br />Limited sharing (internal > external)<br />Closed platform<br />Often times too simplistic<br />
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  14. 14. Wordpress - Business<br />Benefits<br />Open source and fully customizable<br />Easy to manage a business<br />Widget developer community<br />Drawbacks<br />Security holes<br />No real community<br />Limited for free use<br />
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  16. 16. Posterous – Easiest<br />Benefits<br />Incredible sharing options<br />Easy and simple posting<br />Ubiquity (post from anywhere)<br />Drawbacks<br />Limited customization<br />Not much community<br />Startup and may not have longevity<br />
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  18. 18. What Tools Do I Use?<br />What is the goal?<br />Make money?<br />Engage community?<br />Personal brand?<br />Marketing?<br />Who is your demographic?<br />Technical competence<br />Size of team and skill sets<br />Content focus<br />
  19. 19. Resources<br />Mashable<br />ArsTechnica<br />Business Insider<br />ReadWriteWeb<br />TechCrunch<br />VentureBeat<br />The Next Web<br />Wired<br />