I’m here to talk to you for the next 40 minutes or so about something we feel quite passionate about: Community.
And where I think our story begins is with Marshall McLuhan - if you’re not familiar with McLuhan he was a pioneer in media studies and Canadian and gave us some very famous idea. One of them is the Global Village - the idea that electronic media shrinks the world into a village. He built on this idea of the Global Village, seeing that it would create a profound series of shifts, from consumer to producer, from acquisition to involvement ad from jobs to roles.
This is John Gage - he was the 5th emplo yee at Sun Microsystems. If you’re a Sun customer...or a Unix geek...you’ve probably heard Gage’s famous quote that “The Network Is The Computer”. Does anyone know when he coined this phrase? In 1984. The same year the Apple Macintosh was introduced. You might remember the Apple Superbowl ad from 1984. Looking back from 2010 - through the tubes of the internet, the idea that the network is the computer makes a lot of sense. In fact, one of the core ideas of Web 2.0 is that the web has become the platform.
In our connected world, those of us lucky enough to be on the Internet live in a Global Village. And the Internet - the largest computer network...ever...is the computer. So what does this have to do with Community? With the rise of social media and tools like Facebook and Twitter there’s a lot of talk about community. About building community. About engaging community. About leveraging community. When we moved to the Web 2.0 - what was the big shift? You could say much better user interfaces. But that’s not the important bit...the important bit is that with better UI - people we able to start contributing and the web shifted from publishing to participation...from authors and readers to voices in conversations
In biological terms, a community is a group of interacting organisms (or different species) sharing an environment. It's important to note that it's more than just grouping, it's about the interactions. Traditionally, a &quot;community&quot; has been defined as a group of interacting people living in a common location. The word is often used to refer to a group that is organized around common values and generally in social units larger than a household. The word can also refer to the national community or global community. Community has been used to describe charity groups, friendly neighbours, technologists, businesspeople, politicians, students, welfare groups, and just about any other grouping. How do we build an inspiring, engaging, and enjoyable community in our own walk of life be it personal or professional?
Alexis-Charles-Henri Clérel de Tocqueville a French political thinker and historian. Visiting the “new country” of the United States in the 1830’s, determining the reasons for the success of democracy, he concluded that it was a result of social capital, the way our lives are made more productive, more complete through social ties.
FROM ANTS TO ANTEATERS, bees to beekeepers, community is a fundamental part of our life on the planet. We thrive when we are immersed in it, suffer when deprived of it, and wherever humans go we create it. We define ourselves by our communities: tribe, family, work, clubs, schools, churches and temples, these are who we are. — Leo Laporte Broadcaster and Founder of the TWiT Network Petaluma, California June 30, 2009 [twitter] Leo Laporte, Broadcaster and Founder of the TWiT Network quote: http://tweetphoto.com/21106827 [/twitter]
Many voices and opinions about community, the power is that there are divergent ideas, and lots of maybes. A great, new book on Community - The Art of Community by Jono Bacon [twitter] The Art of Community by Jono Bacon - http://artofcommunityonline .org [/twitter]
Clay Shirky’s book Here Comes Everybody explores a critical idea for anyone interested what’s happening on the Web these days: “ Revolution doesn’t happen when society adopts new technology, it happens when society adopts new behaviours” Clay Shirky is asking us to look not at tech, but at people. This book is about communities and, in particular, how the Internet has become a powerful tool for communities to self-organize, which is to say for people to connect with each other
KYLE Communities of practice Jean Lave and Etienne Wenger (1991) Describe Communities of Practice as a group of people who share an interest, a craft, and/or a profession. The group can evolve naturally because of the members' common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally.
KYLE A community built a culture around doing things. Dedicating time to making things, solving problems, building things. &quot;Coming together is a beginning, keeping together is progress, working together is success.&quot; - Henry Ford
“ The growth of any craft depends on shared practice and honest dialogue among the people who do it. We grow by trial and error , to be sure -- but our willingness to try, and fail, as individuals is severely limited when we are not supported by a community that encourages such risks .” — P.J. Palmer, author, educator, and activis
I also think of conversations orbiting a community - conversations are key to communities. Without a conversation, there’s no community Community building is about providing communications facilities, and encouraging and enabling those people to communicate and collaborate.
So to say that conversations are at the heart of community is to say that Communication is really at the heart of community. For conversations to be successful, that is to say...foster community, conversations need to be authentic and real. One of the best ways I know of to be authentic and real is to share your story. Be real, be honest and connect - because when you speak with a real voice and share real stories...of success and failure, of strengths and weaknesses, of hopes and fears...you will connect with others because you will be speaking about their real experiences too. You’ll be showing that you have shared experience. You’ll be opening the door for others to identify with you and for you to identify with others. And from this shared experience and shared identity comes community.
shift from sharing ideas to sharing work The power of crowdsourcing is fundametal to communities, the idea that [twitter] No one is as smart as everyone [/twitter] Communities can be a way to mindshare, build collective intelligence, build a knowledgebase and a support system to leverage the power of the crowd into collective and collaborative action.
The word &quot;community&quot; comes from the Old French communité which is derived from the Latin communitas (cum, &quot;with/together&quot; + munus, &quot;gift&quot;) In Free Culture communities, such as Linux, Wikipedia, OpenStreetMap, Creative Commons, etc. members have the opportunity to change the very content that brings them together. The success of Linux = open communication, fair licensing of work in such a way that it benefits the entire community, open tools (anyone can contribute) Community Values - power of stories, importance of agility, passion and authenticity, social capital of generocity and reprocity - the more you give, the more you receive social economy in the digital world: deposits: helping someone solve a problem, attending community events, showing interest, using y our network for the good of the economy, demonstrating you implement people’s suggestions, RT’ing someone withdrawls: asking someone else for a favor, promoting your own events, asking for an introduction to someone, name dropping
KYLE [twitter] D2L user community (independently organized) http://D2Lunconference.com [/twitter]
This means that MySpace and Facebook and Twitter and Stumble Upon and Digg and Wikipedia and Wordpress and Blogger and Four Square and whatever gets released tomorrow, and the day after that...these things aren’t the tools that make community. Just like Copernicus switched the Earth and the Sun and just like The Cluetrain Manifesto switched markets and corporations...what we’re talking about today switches all these tools, all these different social media platforms with community. Tools don’t make Communities Communities make tools. Facebook isn’t the Platform Twitter isn’t the Platform Community is the Platform As soon as enough people decide Facebook is too careless with their information - and they leave...Facebook will be the new Friendster. And it won’t be some new tool that’s created new communities - it will be communities which choose a new tool.
community is changing things If there was nothing to change - there would be no community What communities are you a part of ? What communities can you help build? Community is a way to change yourself, and to change the world. It’s about participation, involvement, sharing. Creating a platform where information flows freely, an environment of trust institutions need to provide an environment that supports community development and cooperation, realizing human costs, system requirements, implementation costs, training and support participants need to believe in it in order to be successful. Belief = Opportunity
D2L10 community lightning round
Community is the Platform <ul><li>Presented by Kyle Mackie </li></ul><ul><li>FUSION, D2L Users Conference, 2010 </li></ul>+
our lives are made more productive through social ties + source: en.wikipedia.org/wiki/Alexis_de_Tocqueville
“ From ants to anteaters, bees to beekeepers, community is a fundamental part of our life on the planet. We thrive when we are immersed in it, suffer when deprived of it, and wherever humans go we create it. We define ourselves by our communities : tribe, family, work, clubs, schools, churches and temples, these are who we are. ” + — Leo Laporte, Broadcaster and Founder of the TWiT Network, Petaluma, California June 30, 2009
Communities of Practice + cc: flickr.com/photos/fgr1986
Communities of Collaboration + cc: flickr.com/photos/cindy47452/
“ The growth of any craft depends on shared practice and honest dialogue among the people who do it. We grow by trial and error , to be sure -- but our willingness to try, and fail, as individuals is severely limited when we are not supported by a community that encourages such risks . ” + — P.J. Palmer, author, educator, and activist
Building Community Is Building Conversation + cc: flickr.com/photos/soylentgreen23
Building Community Is Telling Stories + cc: flickr.com/photos/11739182@N03
No one is as smart as everyone + cc: flickr.com/photos/pedestrianrex
gift culture + cc: flickr.com/photos/marcinmoga