Whinot LLC Business Plan Competition


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To increase the speed and reduce the cost of innovation, organizations of all sizes are tapping external sources of research and talent. But these relationships are expensive. Whinot provides a proven process and web platform for SMB’s to access relevant solutions and flexible talent to help improve their supply chain and operations. Whinot also provides a marketplace for freelancers to sell or share existing solutions and find new consulting opportunities.

Whinot is redesigning the way businesses access external talent.

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Whinot LLC Business Plan Competition

  1. 1. redesigning the way businesses access external talent.<br />Kyle Hawke<br />kyle@whinot.com<br />540.421.1659 <br />Ben Baran<br />ben@whinot.com<br />704.654.8433<br />
  2. 2. Whinot is at the intersection of <br />three business trends.<br />Flexible labor<br />Freelancing<br />Crowdsourcing<br />
  3. 3. is a …<br />platform<br />that connects<br />A Community of Freelance Consultants<br />Small-Medium Business (SMB) Managers<br />
  4. 4. Whinot applies the principles of crowdsourcing to the typical <br />fee-based management consulting model.<br /> Build a freelance consultant community<br /> Target SMB’s with ops/org issues<br />Key<br />Revenue Generator<br />Whinot innovation consultants craft a “challenge” – metrics, objective, etc.<br />Broadcast challenge to freelance community … get specific responses<br />Control response quality<br />Facilitate fee-based engagements<br />Return net margins to freelance community<br />
  5. 5. Whinot has four revenue streams.<br />Innovation Consulting<br />Challenge Fees<br />Contract Markups<br />Solution Sales<br />Year 3<br />2010<br />
  6. 6. The Whinot business model captures an opportunity in both the SMB manager and freelance consultant markets.<br />SMB Managers<br />Freelance Consultants<br />and<br />Opportunity: <br />It’s the <br />“age of going solo”<br />Opportunity:<br />Need flexible expertise<br />Increased outsourcing<br />Market: 30% of 30M US SMBs will use contract labor in 2010<br />Market: 400K small management consulting firms in US<br />
  7. 7. A number of crowdsourcing business models exist, typically differentiated based on function or activity focus.<br />SoftwareDevelopment<br />Professional & Administrative<br />GraphicDesign<br />Math & Sciences<br />
  8. 8. Whinot is differentiated from the competition on three aspects of the business model.<br />Management focus …<br />Collaborative … not Competitive<br />Mid-market price point & experience …<br />
  9. 9. Whinot expects to turn a profit in 2012 at a forecast of 70 challenges and 12,000 consultants on the platform.<br />
  10. 10. Whinot needs $800K to reach positive cash flow in 2012; <br />the majority of this will pay developer contracts/salaries.<br />Note: $18K invested to date<br />1 tech manager<br />3 developers<br />2 testers<br />@$78k weighted avg.<br />
  11. 11. Whinot is a team of two graduate students with diverse professional experience, but it’s looking to grow.<br />Ben Baran<br />Consulting, Research<br />Kyle Hawke<br />Technology, Consulting<br />Advisors<br /><ul><li> Web Development: Complete development lifecycle
  12. 12. Innovation Consultants: Craft challenges, business development
  13. 13. Marketing: Build communities and overall awareness</li></li></ul><li>Whinot sees three viable exit opportunities.<br />Major consulting firms<br />Career and staffing firms<br />Financial services firms<br />
  14. 14. Thank you for your time. <br />redesigning the way businesses access external talent.<br />Ben Baran<br />ben@whinot.com<br />704.654.8433<br />Kyle Hawke<br />kyle@whinot.com<br />540.421.1659 <br />
  15. 15. Whinot expects to turn a profit in 2012 at a forecast of 70 challenges and 12,000 consultants on the platform.<br />
  16. 16. We are taking a two-phased approach to building the business. We are currently in the midst of Phase 1.<br />Users<br /><ul><li>Facilitate contracts
  17. 17. Grow co-operative</li></ul>Phase 2<br /><ul><li>Host challenges
  18. 18. Business awareness</li></ul>Phase 1<br /><ul><li>Freelance community
  19. 19. Solutions exchange</li></ul>Today<br />Time<br />
  20. 20. Whinot will reach business managers through partnerships but will directly access the freelance consultant community.<br />Distribution Partners to Business Managers:<br /><ul><li>Attorneys
  21. 21. Banks
  22. 22. Accountants</li></ul>Distribution Channel to Freelance Consultants:<br /><ul><li>LinkedIn
  23. 23. Industry groups
  24. 24. Web advertising</li></li></ul><li>The Whinot business model has four sources of revenue. Pricing for each is mid-market; not the highest or lowest.<br />Innovation Consulting:<br />Challenge Fees:<br />$5…15k<br />$3,500<br />Contract Commissions:<br />Solution Sales Commissions:<br />10…15% markup on<br />fee-based contracts <br />10…15% of user-defined price <br />
  25. 25. Freelancing in general is growing every year.<br />