Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Software as a Service: The Business Model Kyle Cordes St. Louis Innovation Camp 2010
About Kyle Cordes • Blah, Blah, Blah. • You know where to find me.
SaaS Experience • Mobile Workforce Management LLC • Vertical Market: Utility Locating Industry • SaaS firm I co-founded in...
Start with an Idea http://www.flickr.com/photos/cayusa/
Fire up your IDE (from the Eclipse web site)
This is Power http://www.flickr.com/photos/vattenfall/
Software Business Deliver More than Software
1) Delivery of the Bits http://www.flickr.com/photos/giorgos-androulidakis/
2) License to Use http://www.flickr.com/photos/nobmouse/
3) Hosting Perhaps with tidier racks than I have pictured here. http://www.flickr.com/photos/mpancha/
4) Operations http://www.flickr.com/photos/jemimus/
5) Support http://www.whatheck.com/uploaded_images/headset-hottie-759827-759993.jpg I present this stereotype as...
Model: Consulting • Sell Labor, by the Hour or Project • Provide the 5 pieces in whatever way a customer asks for them
Model: License Sale • Sell #1 (Delivery) and #2 (License) up front • Sell a service contract for support
Model: SaaS • Bundle the whole thing, #1 #2 #3 #4 #5 • Sell it per-something / per-time: • Per user • Per hour • Per tr...
Recurring Revenues http://www.northwestmuseum.org/
Sporadic vs Recurring
Customer Like SaaS • Little Money Up Front: Less Risk • No hosting effort, pain, management • Easy Scaling Up • Easy Sc...
Except When They Don’t • Less Control • Less Leverage • Less Customization • No Unique Asset http://www.fli...
Customizations • “No” • Per-Hour: can of worms • Expedite Fee • Increase Per-Unit / User / Month Charge ...
Sounds great, how do I get started?
Starting a SaaS Business Here is a • Pick a market bootstrap • Have some money on approach. hand There are...
SaaS Business Model 1) Write Software 2) Sell it per-something 3) Profit http://www.flickr.com/pho...
kylecordes.com http://www.flickr.com/photos/thetruthabout/
Upcoming SlideShare
Loading in …5
×

Software as a Service: 
The Business Model

10,687 views

Published on

Here are the slides from a talk at the St. Louis Innovation Camp 2010, on the SaaS business model. There is also audio, text, and (eventually) video available on my web site.

UPDATE: You can watch a video of my giving this talk, on my web site:

http://kylecordes.com/2010/saas-video

Published in: Technology, Business
no profile picture user
  • Hello! I have searched hard to find a reliable and best research paper writing service and finally i got a good option for my needs as ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you for these slides.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love your slides and say that what you wrote is very practical and to the point. I am impressed. Many thanks for sharing these.
    Syed.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More

Software as a Service: 
The Business Model

  1. 1. Software as a Service: The Business Model Kyle Cordes St. Louis Innovation Camp 2010
  2. 2. About Kyle Cordes • Blah, Blah, Blah. • You know where to find me.
  3. 3. SaaS Experience • Mobile Workforce Management LLC • Vertical Market: Utility Locating Industry • SaaS firm I co-founded in 2004 • Sold in 2009 • Lessons from that experience, in this talk
  4. 4. Start with an Idea http://www.flickr.com/photos/cayusa/
  5. 5. Fire up your IDE (from the Eclipse web site)
  6. 6. This is Power http://www.flickr.com/photos/vattenfall/
  7. 7. Software Business Deliver More than Software
  8. 8. 1) Delivery of the Bits http://www.flickr.com/photos/giorgos-androulidakis/
  9. 9. 2) License to Use http://www.flickr.com/photos/nobmouse/
  10. 10. 3) Hosting Perhaps with tidier racks than I have pictured here. http://www.flickr.com/photos/mpancha/
  11. 11. 4) Operations http://www.flickr.com/photos/jemimus/
  12. 12. 5) Support http://www.whatheck.com/uploaded_images/headset-hottie-759827-759993.jpg I present this stereotype as a commentary on advertising.
  13. 13. Model: Consulting • Sell Labor, by the Hour or Project • Provide the 5 pieces in whatever way a customer asks for them
  14. 14. Model: License Sale • Sell #1 (Delivery) and #2 (License) up front • Sell a service contract for support
  15. 15. Model: SaaS • Bundle the whole thing, #1 #2 #3 #4 #5 • Sell it per-something / per-time: • Per user • Per hour • Per transaction • Percent of transaction amount
  16. 16. Recurring Revenues http://www.northwestmuseum.org/
  17. 17. Sporadic vs Recurring
  18. 18. Customer Like SaaS • Little Money Up Front: Less Risk • No hosting effort, pain, management • Easy Scaling Up • Easy Scaling Down http://www.flickr.com/photos/geoff_mv/
  19. 19. Except When They Don’t • Less Control • Less Leverage • Less Customization • No Unique Asset http://www.flickr.com/photos/realestateclientreferrals/
  20. 20. Customizations • “No” • Per-Hour: can of worms • Expedite Fee • Increase Per-Unit / User / Month Charge http://www.flickr.com/photos/benmcleod/
  21. 21. Sounds great, how do I get started?
  22. 22. Starting a SaaS Business Here is a • Pick a market bootstrap • Have some money on approach. hand There are • Write v 1.0 other ways, • Sell customers 1..n of course. • Reach Break Even •
  23. 23. SaaS Business Model 1) Write Software 2) Sell it per-something 3) Profit http://www.flickr.com/photos/bullionvault/
  24. 24. kylecordes.com http://www.flickr.com/photos/thetruthabout/

×